ENTREPRENEUR ~ INTRAPRENEUR ~ CHANGE AGENT
"Fish" is an award-winning senior marketing & sales executive who combined his passion for "all things not work" and the social obligation to pay his tabs into a dynamic and rewarding career. Working only for brands he believes in, finding the laughs in every challenge, and having the business acumen to
ENTREPRENEUR ~ INTRAPRENEUR ~ CHANGE AGENT
"Fish" is an award-winning senior marketing & sales executive who combined his passion for "all things not work" and the social obligation to pay his tabs into a dynamic and rewarding career. Working only for brands he believes in, finding the laughs in every challenge, and having the business acumen to pull it all together, the "work" is a pleasure and the bills get paid. His progressive experience and success in start-ups, turnarounds and realignments are testament to his skills in brand-building strategy, developing corporate culture, and driving business growth.
Fischbein's formative years were spent in Eureka, CA. in the forests of Humboldt County. Emerging years later, Greg was a member of UCLA's infamous Beta Theta Pi fraternity. His education continued at Southwestern School of Law, where to the dismay (and subsequent joy) of his parents, he left after his first year to pursue a business idea at a shoe company. An unapologetic Raiders fan, Fish currently lives the good life with his wife and son in sunny Southern California.
Regional Business Consultant @ TriNet is a strategic partner to small and medium-sized businesses for HR, payroll, employee benefits, employment law compliance and risk mitigation. TriNet helps more than 11,000 clients and their more than 300,000 employees focus on business growth while we manage their critical HR needs.
Human Resource Outsourcing, Resume Consulting, Staffing & Recruting, HR Training, Human Capital Management, HR Strategy, Payroll, Employment law compliance, Interview Skills Consulting, Benefits, Cloud-based business solutions, Leadership training
Simply put: Change your HR from a cost center to a growth generator - improve the health of your employees and the health of your business.
It's worth a discussion - let's talk. From March 2015 to Present (10 months) Orange County, California AreaCMO @ Private consultancy creating highly-targeted solutions for branding, marketing, messaging, social influence, go-to-market strategy, and market capitalization.
Current clients include:
Vintage Marketing - direct response marketing
Foneclay - mobile technology
Waka-Waka - solar mobile accessories
E-agency - mobile app development
Pilot Electronics - high-tech audio equipment
"It's all talk until you see Dime One." From April 2013 to Present (2 years 9 months) President @ Hired to realign U.S.-branch of international youth travel company from declining trade model to direct consumer model. Restructured team, set culture, and created roadmap to drive new brand positioning. Reintroduced company to market through analytics, targeted messaging, CRM, leveraged partnerships, and orchestrated social/digital media strategies. Set direction for integrated media, new business development, client relationship management, tactical planning, media channel development, grassroots marketing, and multi-platform campaigns.
Effectively shifted business from 65% trade-based to 65% direct consumer while maintaining fiscal integrity and generating profit five years running From March 2008 to December 2012 (4 years 10 months) Partner @ Founded leading-edge database-driven marketing agency. Nurtured and secured a dedicated supply chain of international component suppliers around events, modeling/segmentation, wireless, web technology, and delivery. Seasoned expert in striking productive relationships with key decision makers and managing projects to achieve client goals within established budgets. Sold bulk of data assets in late 2007. From January 2002 to March 2008 (6 years 3 months) Senior Consultant @ Retained to reorganize and streamline the Special Tools and Electronic Systems departments. Revamped operational responsibilities, marketing literature, and database constructs while handling personnel selection, training, and implementation of new procedures. Integrated new technologies that increased efficiency of day-to-day operations. From June 2001 to March 2008 (6 years 10 months) Marketing Director, Music division @ Recruited by leading national retailer of college textbooks to expand their business within the core college demographic. Formulated lifestyle-based presentation strategy to create an e-commerce B2C music site integrating rich media, recognized artists and actors, and influential writers. Developed concept, objectives, and product roadmap to build the division incorporating content, commerce, and monetization of proprietary characters. Devised national marketing plan using traditional, viral, and guerilla mediums to generate traffic and advertisers. From October 1999 to October 2000 (1 year 1 month) San Francisco Bay AreaEntertainment Marketing Manager @ Founded the department, transforming a business plan into a headline-grabbing, revenue-generating branch. Optimized visibility, drove name recognition, and crafted brand identity through targeted entertainment vehicles critical to the demographic. Established platform for the creative direction and attitude of product, catalog, and POP. Facilitated strategic alliances between motion picture studios, network TV, record labels, and Vans retail outlets to further cross-promotions, value-added exposure, product placement opportunities, and drive sales. Ground-floor development of the Vans Warped Tour. From June 1995 to September 1999 (4 years 4 months)
Southwestern University School of LawBA, Political Science @ UCLA Greg "Fish" Greg "Fish" Fischbein is skilled in: Copywriting, Online Advertising, Marketing, Public Speaking, Marketing Strategy, New Business Development, Marketing Communications, Public Relations, Tourism, Strategic Partnerships, Social Media Marketing, Social Media, B2B, Integrated Marketing, Strategy
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