Greg is a technology leader with an entrepreneurial heart who has envisioned, built and successful managed companies, teams and technology across a broad spectrum of companies in the media and entertainment space. Passionate about technology and a catalyst when it comes to using it as an enabler to deliver business growth, customer engagement, new and amazing solutions
Greg is a technology leader with an entrepreneurial heart who has envisioned, built and successful managed companies, teams and technology across a broad spectrum of companies in the media and entertainment space. Passionate about technology and a catalyst when it comes to using it as an enabler to deliver business growth, customer engagement, new and amazing solutions or just to solve problems.
Greg was able to learn the business from the inside out starting as a developer and growing into a technology leader where he has led teams and companies in roles such as Chief Technology Catalyst Mediabrands, Global CIO of McCann Worldgroup and Universal McCann, CIO of Zenith Media, Interim Global CIO of Ipsos, General Manager ADserve as well as General Manager at Deluxe Advertising Solutions.
All of these roles have put Greg on the forefront of technology and have fed his passion for creativity in technology enablement and leadership. Thru a high level of commitment and the ability to deliver technology platforms, Greg has been able to drive efficiencies into the process of creating ideas and the execution of the work. A close relationship with Salesforce, Microsoft, Adobe, HP, Apple, Google, Amazon, Facebook, Twitter and other industry giants have given him the ability to leverage new technologies and provide a clear vision to organizations and their clients.
Greg launched iRGONOMIC in Sept 2011 - a marketing technology firm based in New York focused on innovation and marketing automation. The rapid growth of IRGONOMIC led to its success and in June 2014 became part of Magnet360. Magnet360 is a Salesforce consulting and implementation partner and was named #34 in Forbes most promising companies in 2014
Specialties: Leadership, Innovation, Technology Strategy and Vision, Creative Technology, Marketing Technology, Operational Execution, Service Delivery
Chief Marketing Officer @ Our comprehensive payroll and business affairs solutions offer behind-the-scenes support for the advertising, music, and entertainment communities. From October 2015 to Present (1 month) Greater New York City AreaPartner / Investor @ In August of 2014 iRGONOMIC became part of Magnet 360 is a Minneapolis-based, leading provider of marketing strategy and technology solutions. Magnet360 and iRGONOMIC are a perfect fit to help our customers engage their most important audiences to drive meaningful and measurable outcomes. This is embodied by our mantra "Engagement for Outcomes".
Magnet 360’s clients span industries and oceans. They are B2B, B2C and multi-channel. They are established and emerging. They include more than a dozen Fortune 500 brands, including those shown here (http://www.magnet360.com/home/clients/). Every day, we are privileged to help these companies engage in meaningful ways with their customers, prospects, employees, and partners.
Our solutions are based on our close relationship with Salesforce.com which includes CRM / Marketing Automation / Branded Apps, Sites & Communities / Social Engagement.
To learn more about Magnet 360, visit www.magnet360.com From June 2014 to Present (1 year 5 months) Greater New York City AreaBoard Advisor @ From June 2014 to Present (1 year 5 months) Burkbank CaliforniaBoard Advisor @ From March 2014 to Present (1 year 8 months) Greater New York City AreaGeneral Manager, Advertising Services @ Deluxe is the largest provider of creative and post-production technology for the film and television industry (aka 'Color by Deluxe'), including: on-set production, special effects (VFX), Advertising and Content distribution (transcoding, delivery). From January 2014 to October 2015 (1 year 10 months) Greater New York City AreaCEO and Managing Partner @ iRGONOMIC is a design driven Marketing Technology firm. We do it by applying theory, principles, data and methods to design and the use of technology in order to optimize human experiences and maximize business outcomes.
We look to create catalyst moments - where insight or
change occurs leading to an innovative outcome. From September 2011 to August 2014 (3 years) Greater New York City AreaGlobal Chief Information Officer @ Interim CIO responsible for successful acquisition and integration of Synovate into IPSOS. The effort spanned 65 countries to provide technology services for the combined 19,000 IPSOS employees. From September 2011 to July 2012 (11 months) Greater New York City AreaEVP, Chief Information Officer @ From September 2004 to September 2011 (7 years 1 month) Founder and CEO @ From July 2009 to August 2011 (2 years 2 months) EVP, Chief Technology Catalyst @ From January 2008 to December 2009 (2 years) EVP, Chief Information Officer @ From December 2001 to September 2004 (2 years 10 months) Chief Information Officer @ From May 1999 to December 2001 (2 years 8 months) North American IT Director @ From August 1997 to May 1999 (1 year 10 months) General Manager @ From January 1985 to August 1997 (12 years 8 months)
BA, Business Administration @ Fleming College From 1980 to 1984 Greg Smith is skilled in: Innovation, Thought Leadership, Emerging Technologies, Creative Technology, Technology Strategy..., Marketing Technology, Digital Media, Technology Development, Marketing, CIO, CEOs, Process Improvement, CTO, Photography, Lightroom, Photoshop, Media Buying, Creative Problem Solving, Marketing Research, Marketing Communications, Organizational..., Technology Product..., Enterprise Architecture, Cloud Computing, Technology Transfer, Innovation Consulting, Innovation Development, IT Strategy, Online Advertising, Advertising, Strategic Partnerships, Integrated Marketing, Digital Marketing, Digital Strategy, Entrepreneurship, Media Planning, Project Management, Customer Insight, Analytics, Strategy, CRM, Interactive Marketing, Start-ups, Leadership, Brand Development, E-commerce, Management, Program Management, Mobile Marketing, Creative Direction