Eastern US Regional Manager : Automotive In Cabin Electronics @ Robert Bosch GmbH
Bachelor of Science (BS), Behavioral Psychology @
Western Michigan University
Senior level sales manager with over 10 years of Tier 1 Automotive experience focused on design/development and sales of Infotainment, Telematics, and Audio, to create the most advanced in-car electronic systems on the road today. Extensive experience in Infotainment programs from design and sales to manufacturing and distribution. Adept in analyzing market trends for emerging multimedia technologies
Senior level sales manager with over 10 years of Tier 1 Automotive experience focused on design/development and sales of Infotainment, Telematics, and Audio, to create the most advanced in-car electronic systems on the road today. Extensive experience in Infotainment programs from design and sales to manufacturing and distribution. Adept in analyzing market trends for emerging multimedia technologies and the creation of unique business/program road-map strategies.
Strong sales mind with verified success in winning new business and product life-cycle management. Have overseen business programs worth over $175 million annually, and directly responsible for negotiating and closing several multimillion-dollar Infotainment business awards.
A self-motivating performer that understands how to sell a “vision” then follow-through on the delivery of that vision.
Key Areas of Expertise: Infotainment, Telematics, Audio technologies, New Business Development, Product Life Cycle Management, New Program Launch, Staff Development and Leadership, Category Management, Contract Negotiations, Solution Based Selling Strategies, Revenue and Profit Growth.
Senior Sales Manager : Infotainment - Japan Accounts @ Senior Sales Manager for Infotainment programs on Toyota, Lexus, Scion and Subaru. Directly responsible for all current and new business Infotainment projects, instrumental in creating additional Post-SOP revenue channels to support existing business models. Main priorities include strategic business development to secure future contracts and expand current revenue streams. Lead for several global RFI, and RFQ teams to successfully secure new business within Toyota, Lexus, Scion and Subaru. Active supporting role for several additional Infotainment RFQ teams working with other global OEM customers.
Implemented and managed all Toyota Entune Post-SOP activities including the launch of the 2.0 program and ongoing Entune updates.
Successfully developed, secured, and launched Scion Bespoke Generation II Infotainment program for all Scion vehicles. Additionally responsible for Scion Gen III business award.
Led engineering, sales and development teams in the completion and response of global program RFI, and RFQ’s for next generation infotainment projects. From January 2012 to Present (3 years 10 months) Farmington Hills, MichiganAccount Manager : Toyota/Lexus @ Account manager for Toyota / Lexus in North America for all Infotainment and Audio cross-carline programs. Responsible for managing existing business within Toyota, while identifying areas to leverage sales and maximize positive revenue opportunities. Extensive relationship building with Toyota regional offices, product planning and marketing groups. Additional responsibilities included managing of new product launch, and in-field support teams.
Developed and created launch and sales/marketing programs for Toyota Entune, and Navigation infotainment releases. Responsible for national training group to educate Toyota regional offices and key dealers on sales strategies in support of the Entune launch.
Created and implemented launch materials and messaging to support new HARMAN audio technologies, JBL Green Edge for Toyota, Mark Levinson HiE technology for Lexus. Led working groups with Toyota University to create internal training campaigns used nationally for program launches. From October 2010 to January 2012 (1 year 4 months) Farmington Hills, MichiganEastern US Regional Manager : Automotive In Cabin Electronics @ Automotive Electronics : Audio / Navigation technologies
Navigation From January 2006 to December 2008 (3 years) Chicago, ILMidwest Division Manager : Automotive In Cabin Electronics @ Automotive Electronics : Audio / Navigation Technologies From December 2004 to December 2005 (1 year 1 month) Chicago, ILNational Training Manager : Automotive Electronics @ Automotive Electronics : Audio / Navigation technologies From October 2002 to December 2004 (2 years 3 months) Chicago, ILMarket Manager : Chicago @ From April 1996 to October 2002 (6 years 7 months) Chicago
Master's degree, Biochemistry @ Eastern Michigan University From 2010 to 2012 Bachelor of Science (BS), Behavioral Psychology @ Western Michigan University From 1992 to 1996 Greg Larson is skilled in: Automotive, Product Development, Vehicles, Cross-functional Team..., Telematics, Product Marketing, Consumer Electronics, Electronics, Manufacturing, Program Management, Automotive Electronics, Embedded Systems, Product Launch, Product Management, Engineering, Embedded Software, Continuous Improvement, Sales Management, New Business Development, Competitive Analysis, Management, Leadership, Sales
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