Technologist and entrepreneur with experience on the founding teams of early-stage startups in consumer internet, ecommerce, advertising, and social media spaces. Experienced leading the development, product vision, product roadmap and marketing execution at both consumer-facing and business-facing startups. - Currently leading the technology and product strategy for a new company focusing on the intersection of motivation science and adtech - Led product management / the initial product roadmap and marketing strategy at a leading loyalty management platform company that raised over $30MM in venture capital, earning business from two of the three largest banks and all five of the largest airlines - Drove initial product and marketing strategy at high-traffic crowd-sourced content site with millions of visitors that resulted in an $80MM exit - Patent holder in crowd curation technique that drives participation while reducing fraud - Drove product, marketing and business development efforts at one of the first SMB ecommerce platform companies, resulting in a successful exit and over 100K install base - Built and evolved marketing and CRM infrastructure for an online travel agency from launch to $30MM+ annual revenue - Software developer (Javascript, Java, Python, SQL, Ruby) - Funded by top venture firms including Sigma, Draper Fisher Jurvetson (Wasatch), Northbridge, Signature Capital, Flybridge, Comvest, Dace and IDG Ventures. == Keywords: media, crowdsourcing, business strategy, marketing automation, enterprise software, product management, startups, venture capital, entrepreneurship

Entrepreneur in Residence @ Helping startups start up at the Cal Poly Hatchery and HotHouse accelerators. From November 2015 to Present (2 months) San Luis Obispo, California AreaCTO and Cofounder @ Lead the technology and product strategy for Motimatic, a company focusing on the intersection of motivation science and adtech. Motimatic helps drive positive behavior for higher ed, health care, civic engagement and other sectors. From January 2015 to Present (1 year) San Francisco Bay AreaLead Mentor @ Helped CIE Hothouse startups refine their businesses and prepare for demo day. From June 2015 to August 2015 (3 months) San Luis Obispo, California AreaConsulting Entrepreneur @ When I'm not cooking up my own projects, I help businesses leverage the internet - from streamlining internal processes to launching and marketing new interactive products. Recent projects include: A virtual inventory coordination system for a major online retailer, an analytics portal for machine learning data, product strategy and analysis for a e-learning company, a complete infrastructure overhaul for a boutique travel company (including all internal operational systems and external marketing systems), integration of an accounting system with offline and online business processes for a travel agency, product strategy and business planning for a virtual goods platform, strategy consulting for a contract writing platform, and the planning and build-out of a startup community social network. From August 2007 to December 2014 (7 years 5 months) San Luis Obispo, California AreaCEO / Cofounder @ Designed a social content ranking mechanism that used a virtual goods economy (prayabout.com) to drive social media revenue, which yielded higher effective CPMs than display advertising. Technology was spun out into what became Viximo. From January 2006 to August 2007 (1 year 8 months) Greater Boston AreaFounding EVP Product & Marketing @ Cartera Commerce is the leading provider of multi-channel loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, and loyalty programs. Responsible for leading initial product management and marketing efforts. Built a platform that would support hundreds of clients, hundreds of merchants, and millions of members. The platform was designed to maximize the merchandising controls for each client while deploying search-engine optimization and usability best practices. From June 2005 to January 2006 (8 months) Greater Boston AreaChief of Product Strategy / Founder @ Helium was a user-generated content site that uses peer review to curate content. Led development strategy of Helium's market-driven platform for user-generated online publishing. Patent holder for Helium's curation technology. Helium was acquired by RR Donnelly in 2011. From March 2002 to June 2005 (3 years 4 months) CEO / Founder @ Founded B2C micro-niche online catalog company. Created economies of scale in very small markets by operating under a large company infrastructure. One portfolio B2C web site, HobbyTron, was spun out from Littlefish. HobbyTron reached #43 on the Inc. 500 list of fastest growing companies in 2004 and was sold in 2008. From September 1999 to June 2001 (1 year 10 months) CEO / Founder @ Founded and led marketing and business development efforts at ShopSite, an SMB ecommerce platform used by over 100,000 online merchants. Acquired by OpenMarket. Forged relationships with key partners including Adobe, Microsoft and major ISPs. Helped integrate ShopSite products into Open Market commerce platform and led SMB product strategy after acquisition. From June 1995 to August 1998 (3 years 3 months)

BS, Finance @ New York University - Leonard N. Stern School of Business From 1986 to 1993 Greg Gibson is skilled in: Product Management, Product Marketing, Product Strategy, SaaS, Product Development, Market Research, Analytics, Competitive Analysis, Market Analysis, Emerging Technologies, Product Design, Salesforce.com, MySQL, Agile Methodologies, Google Adwords