Performance marketer with 6+ years of experience and expertise in digital advertising, online and offline customer acquisition, and performance-based marketing. My specialty is discovering, testing, and scaling new advertising channels for growing brands. I'm passionate about using creative marketing to brighten companies’ brands & people’s lives.

Senior Manager, Customer Acquisition @ • Ownership of entire customer acquisition channel portfolio-- including display advertising, paid social, podcast and radio sponsorship, promoted posts and native advertising, content marketing, direct mail, out of home, national television campaigns, and mobile advertising. • Development and A/B testing of conversion-optimized creative, customized landing pages, and personalized offers. • Ownership of multi-channel attribution analysis, quantification of paid and organic marketing "lift", customer acquisition cost payback period, and impact of advertising mix on customer lifetime values. From April 2014 to Present (1 year 9 months) Customer Acquisition Manager @ • Owning Fab’s customer acquisition program across digital and mobile channels. • Identifying and executing cost-effective strategies to acquire high lifetime value customers. • Maximizing channel ROI, ensuring acquired customers meet objectives for overall revenue and volume, and purchases within key categories. • Collaborating with internal development, creative and merchandising teams to produce campaigns and landing pages. • Coordinating with Fab’s marketing partners, including Facebook and other ad platform companies to execute ad buys across digital and mobile channels. • Effectively communicating the Fab brand and product portfolio across campaigns and creative. From September 2013 to April 2014 (8 months) Greater New York City AreaDigital Media Manager @ (Promoted from Digital Media Associate) • Managed customer acquisition and digital advertising budget and optimized digital campaigns to achieve aggressive ticket sales goals • Leveraged advancements in digital space to drive higher engagement, better targeting, and more dynamic creative (Facebook Custom + Lookalike Audiences, YouTube Promoted Videos, etc) • Implemented and managed company's first iteration of CRM solution, directed Creative team in development of customer-specific, cross-platform marketing and advertising campaigns • Created, managed, and optimized campaigns and analysis across Facebook Power Editor, FBX retargeting, AdWords, Google Analytics, Wordpress, and many more From August 2012 to September 2013 (1 year 2 months) Digital Media Specialist @ •Led social media rebranding campaign for new management of 130-acre, $250 million lifestyle center in midtown Atlanta •Grew social media audience engagement by 134% in 8 months, contributing to 20% increase in sales per guest •Created 15-point key performance indicator (KPI) dashboard offering at-a-glance financial success of property •Ran digital ad campaigns with 20 local Atlanta retail tenants for branded partnership opportunities •Designed, managed, and wrote daily content for brand account on Twitter, Facebook, YouTube, FourSquare, Flickr, Yelp, Wordpress From January 2011 to July 2012 (1 year 7 months) Greater Atlanta AreaMBA Student @ • Smithfield Foods – Developed brand strategy for growth in key product lines, used Nielsen data to establish original consumer demographics and purchasing habits, pitched product line extension. • Samsung – Finalist team in creation of rebranding strategy for Samsung USA within MBA Innovation Challenge 2010 case competition. From August 2010 to May 2012 (1 year 10 months) Account Management Assistant @ •Managed client accounts as Social Media Manager, created and maintained online client communities, tracked engagement KPIs •Conducted key market research to produce strategic content for client presentations & internal communications •Collaborated in creation of client brand standards presentations, website design, and logo work From September 2009 to May 2010 (9 months) Phoenix, Arizona AreaMarketing Associate, National Store Operations @ •Designed and implemented nationwide intranet education resource, conducted on-site training for employees •Created cross-functional store reporting dashboard (KPIs, store attributes, strategy implementation) •Assisted in implementation of regional rollout for new digital POS system, cut sales transaction times by 24% in pilot locations From May 2009 to August 2009 (4 months) Greater New York City AreaChannel Distribution and Marketing Manager @ •Enforced contract compliance with retail clients regarding placement, competitor sampling, order points •Created financial models optimizing spend of marketing budget, cut year-over-year vendor and event planning costs by 12% •Increased consumption of key brands over six months through channel promotions and branded events From August 2008 to May 2009 (10 months) Phoenix, Arizona Area

MBA, Brand Management & Entrepreneurship @ The College of William and Mary - The Mason School of Business From 2010 to 2012 B.S., Marketing, Supply Chain Management @ Arizona State University, W. P. Carey School of Business Greg Fitzgerald is skilled in: Social Media Marketing, Digital Marketing, Online Advertising, Social Media, Digital Strategy, Marketing Communications, Facebook, Public Speaking, Digital Media, Advertising, Market Research, Management, Teamwork, Web Design, Google Analytics