Zone Marketing Manager @ Manage traditional and digital sales strategies for Central Zone operations covering Ohio, Indiana and Kentucky. Manage working vendor relationships with Shift Digital, Dealer.com, Carmichael Lynch, Care and Equity Connect along with other vendors. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. From October 2015 to Present (3 months) Columbus, Ohio AreaAssistant Zone Manager Sales Operations @ Manage Zone sales operations (seven District Sales Managers and one Analyst) for 108 dealerships in a five state (5) region for new and certified sales objective attainment, and retail and wholesale inventory management. Work closely with 14 Honda Dealer Advertising Associations, five (5) agencies and Honda Regional Marketing to maximize Tier 1, 2, and 3 advertising effectiveness on traditional and digital marketing strategies (SEO, SEM, re-targeting, relationship marketing, and website effectiveness). Develop Zone Marketing Allowance sales programs to motivate dealership sales objective attainment. Responsible for routine managerial tasks such as: Zone budget forecasting, expense control, personnel and dealership training, sales reporting, and special projects. Notable achievements include year over year sales records with multiple best sales months and quarters for 2013 and 2014. From July 2014 to September 2015 (1 year 3 months) Assistant Zone Manager Business Improvement @ Key areas of responsibility include managing multiple assignments including Honda Dealer Advertising Associations, Dealership Business Planning, CRM effectiveness, Process Validation, Lease Penetration, Lease Retention, and Return to Market Lifetime Owner Loyalty for 108 dealerships in the states of Ohio, Michigan, Indiana, Kentucky and West Virginia. Consult with Honda dealerships on developing and implementing key processes that impact all departments within the dealership. The position requires close collaboration with Honda Zone Management staff, District Sales Managers and District Parts and Service Managers to maximize their effectiveness and objective obtainment vis-à-vis process accountability. Experience with CRM applications, database mining, websites, lead management, and various other technologies to improve dealership performance levels. Developed “Dealer Integration” meetings to bring together the dealer, OEM (Honda) and CRM vendors to focus on maximizing utilization of CRM systems to improve owner loyalty, lease retention, database mining, and internet performance. From April 2008 to June 2014 (6 years 3 months) Asst Zone Manager - Sales Operations @ Responsible for managing six District Sales Managers and one Sales Analyst to achieve the objectives for new and certified sales for 102 Zone dealers. Managed numerous other sales related programs designed to assist dealers and District Sales Managers to achieve overall Zone objectives. Successfully rolled out ELITE (eLeads Improvement Tracking Engine) program to improve internet lead management performance. Directed the training and development of the DSM’s and Sales Analyst for their respective professional growth. Successfully managed Zone Marketing Allowance (ZMA) budgets and programs geared towards improving Zone sales performance while rewarding key dealership personnel. Created the Zone monthly newsletter using Microsoft Publisher that recapped sales performance, reviewed important Honda initiatives and highlighted Zone activities and functions. Assisted with the development of Dealer Advertising Associations to help increase effective Tier 2 regional advertising and improve sales performance. From December 2004 to April 2008 (3 years 5 months) Greater Chicago AreaAssistant Zone Manager - Market Representation @ Responsible for managing the package flow process for Zone buy-sells, relocations, ownership transfers, and various other dealership packages while working with District Sales Managers and the Zone Manager to accurately complete and update dealership records. Oversaw the design and construction processes for fifteen Honda image facilities while ensuring facility brand compliance. Rolled out revised Honda Sales and Service Agreement to dealer body in 1Q2003 and achieved 75% completion level for completed dealer agreements. Worked on open point processes and evaluated list of potential dealer candidates for awarding of Letter of Intents. Assisted with the field roll-out of DDMS (Dealer Database Management System) to facilitate the dealer package process and improve document data flow. From September 2002 to December 2004 (2 years 4 months) Greater Chicago AreaProject Manager - Digital Sales @ Developed and launched a Sales Lead Management application for the American Honda Dealership Interactive Network for all Honda and Acura dealers. Developed and implemented a Lead Distribution and Routing Application (LDRA) interface that allows dealers to use the CRM/ILM system of their choice. Earned patent rights on behalf of American Honda Motor Company for the Lead Management System and Lead Distribution and Routing Application. Engaged in corporate steering committees that developed the initiatives for Customer Relationship Management (CRM) tools. Interfaced with vendors to develop and monitor programs to improve eCommerce performance resulting in increased vehicle sales and profits while maximizing ROI. Managed technical and project manager support team to solicit vendor RFP’s. Managed project team through RFP review cycle and developed decision making matrix using KT Analysis processes. Insured seamless integration between Honda and Acura’s websites to the dealers’ Sales Lead Management systems (B2C or Business to Consumer). Developed and implemented performance reports on dealerships’ handling of sales lead activities and determined measurable metrics that resulted in improved sales processes. From May 2001 to September 2002 (1 year 5 months) Greater Los Angeles AreaSenior District Sales Manager @ Responsibilities included working with and developing a large metropolitan dealer body to improve automobile sales and market penetration. Consulted with dealers in the implementation of advertising, marketing, training, and customer satisfaction programs as to increase new and certified used vehicles sales. Handled computer systems and internet related responsibilities including working with dealers on utilizing Honda’s Interactive Network. Consulted with dealers in starting up Internet sales departments, dealership website development and eBusiness activities. Reviewed dealer financial statements and made recommendations to improve departmental profitability. Earned back to back District Sales Manager of the Year awards in 1997 and 1998. From February 1997 to May 2001 (4 years 4 months) Cleveland/Akron, Ohio AreaDistrict Sales Manager @ Responsibilities included managing ongoing factory to dealer relations; assisting dealerships in the areas of product training, advertising, marketing and profitability to increase sales and market penetration. Increased customer satisfaction levels by assisting in dealer implementation of training programs. Generated vehicle wholesale with dealer body as well as promoting and selling factory accessories and extended service contracts; provided monthly forecasts and district performance reports for National and Regional offices. I achieved numerous rewards and honors of distinction in my first field assignment. From April 1992 to February 1997 (4 years 11 months) Louisville, Kentucky Area

Finance, Finance and Accounting @ The University of Texas at Arlington - College of Business Greg Daniels is skilled in: Automotive, Sales Operations, Business Development, Sales, Vehicles, Automobile, Automotive Aftermarket, Customer Retention, Profit, Dealers, Parts, Customer Satisfaction, Sales Management