Driven Business Development and Strategy professional with successful record of developing product related new business opportunities, identifying winning strategies, and negotiating complex global partnerships and investments. -Ten years of experience in business development, corporate strategy and management consulting in top tier technology companies (both Fortune 50 and Start-up companies) -Proven track record in developing new business models, new product/features, new geographic market via partnerships and strategic alliances; extensive experience negotiating and closing deals -Expert in conducting complex analyses and researches to deliver quantitative-based strategic and tactical solutions -Top 10 MBA with concentrations in strategy and decision science; Experience in US and overseas emerging markets. -Strong understanding of internet technology, digital marketing, digital advertising, platforms, mobile handsets, consumer electronics, search engines, digital content business models, and e-commerce

Senior Director, Corporate Strategy and Development @ International business strategy, development and investment corporate level cross business unit initiatives From January 2015 to Present (1 year) Shenzhen, Guangdong, ChinaDiretor, Corporate Development & Strategy @ [a•mo•bee] is the leading global digital marketing technology company. The [a•mo•bee] platform provides advertisers, agencies, publishers, and operators with innovative cross-channel digital marketing technology and solutions. -Lead corporate development, and strategic business development efforts, including joint ventures, investments, partnerships, and commercial relationships. Report to CEO and CFO -Identify and develop new business initiatives, build/buy/partner strategies, geographic expansion models, and new revenue and partner models within the digital media sector -Source and screen business deals, including deal requirements, financial implications, and business options -Conducted competitive analysis for digital advertising, and digital marketing value chain. Identified revenue growth drivers, emerging business models and differentiated technologies -Developed China market entry strategy and conducted in-depth China Internet market research. Lead all China-related corporate development activities including partner evaluation From May 2013 to January 2015 (1 year 9 months) San Francisco Bay AreaDirector, Global Strategic Alliances and Partnership @ Identified, developed and executed global strategic partnerships and alliances that accelerated the commercialization and go-to-market of numbers of Dell consumer mobile products across regions and channels. Negotiated and structured product related partnerships that enabled new product lines, differentiated product features and incremental revenue streams. Managed, deployed and scaled over $20M in partner investment From 2012 to May 2013 (1 year) Austin, Texas AreaSenior Manager, Corporate Development and Strategy @ Global Strategy & Business Development for Dell End User Computing Solutions Group Dell's End User Computing Solutions Group is a $37B revenue business which envisions, designs and develops all of Dell's computing & communications client devices ranging from desktops and notebooks to tablets, peripherals. The group also designs software, solutions and services that add value to these clients for Dell customers worldwide. Responsibilities include global strategy and business development for tablet, smartphone, PC; strategic M&A, minority investment and partnerships&alliances. Also responsible for identifying growth opportunity and new business model; evaluating disruptive technology and emerging platform; determining go to market strategy, pricing strategy, distribution and monetization model. From 2010 to 2012 (2 years) Austin, Texas AreaManager, Global Product Manager @ Managed three Dell S&P product lines P&L in Consumer and SMB segments worldwide with $190M annual revenue. Established pricing strategy, go to market, distribution deals and product roadmap Developed and implemented co-development co-brand business model. Structured and negotiated strategic alliance with OEM; alliance delivered 12 products globally, increased category rev by 15% and margin by 37%. Liaised and collaborated with key cross-functional counterpoints. Managed and delivered multiple projects simultaneously on a global scale. Received two divisional awards for outstanding analytical skills and driving strategic initiatives within 12 months From 2009 to 2010 (1 year) Austin, Texas AreaConsultant, Demand Generation, Large Enterprise Services @ Dell Large Enterprise sales strategy Conducted sales force analysis and developed strategy to boost sales. Strategy encompassed sales resources realignment, products bundling and re-structuring compensation metrics. Increased service sales by 20% in 3 months. Developed sales head count allocation and identified $12M cost savings over one year. Conducted a work force analysis with over 200 surveys, created a three-phase implementation plan, and set up tracking metrics. Refined service and PMO cost model to incorporate complexity and cost of different solutions. New model improved cost budgeting accuracy by 25% From 2009 to 2009 (less than a year) Austin, Texas AreaMBA summer intern @ From June 2008 to August 2008 (3 months) Austin, Texas AreaConsultant @ • Developed growth strategy for a Chinese national commercial bank through market prioritization and extensive competitor landscape analysis. • Formulated channel partner strategy with value-added reseller (VAR) for a Chinese oil service company. Created the Resale, Co-Delivery and Platform frameworks. • Realigned sales organization structure for a leading Chinese IT company by streamlining processes and redefining roles and responsibilities. Refined the sales compensation structure, set-up controls, training program and tracking mechanisms. Achieved a 25% increase in sales revenue year-over-year. From July 2005 to July 2007 (2 years 1 month)

MBA, Concentrations: Strategy/ Decision Science/ Marketing Strategy @ Duke University - The Fuqua School of Business From 2007 to 2009 Grace Xia is skilled in: Business Development, Product Launch, Product Development, Product Marketing, Product Management, Strategic Alliances, Investments, Business Strategy, Project Management, Marketing Strategy, Data Analysis, Competitive Intelligence, Sarbanes-Oxley, Mergers & Acquisitions, Strategic Partnerships