Grace Goodman's Email

I am a social-first, data-driven thinker who loves all things digital. I enjoy strategizing and testing tactics to learn from mistakes and utilize wins. I embrace change and love the face-paced world of marketing.

Marketing Manager, POLITICO Pro @ From October 2015 to Present (3 months) Digital Marketing Specialist @ Maintain two websites – building and updating pages in CMS (Drupal) Build and deploy email communications (Use Informz and Distribion) Continuously perform a/b testing to determine best practices for DDC email program - increased open rates by 10 percent and click-through-rates by 7 percent Provide insight on content marketing to help shift marketing strategy and ensure marketing efforts are not done in silos Develop social media strategy for all channels – manage Instagram account, grew followers by 567% (1,200 to 8,000+) in less than one year and implemented a user generated content campaign resulting in 10,000+ likes, 3,000+ comments and 1,000+ new followers in less than one month’s time Implement measurement tools like Simply Measured and provide education for team members about the importance of using data to ensure strategy is both strategic and creative Stay informed of current trends and share with team Edit images in Photoshop From July 2014 to October 2015 (1 year 4 months) New Media Account Executive @ Wrote copy for action and appeal email Used Excel to create Pivot Tables and produce weekly reports Worked within the eCRM platform Convio to pull email data Developed recommendations and strategies for best practices for client social media channels and websites Assisted with acquisition campaigns to help grow email lists From February 2014 to July 2014 (6 months) Washington D.C. Metro AreaCo Owner, Director of Marketing/Social Media, Tier I Surfset Trainer @ Develop social media and marketing strategy for City Love Fitness Manage all social channels and engage with audiences Create marketing images with Photoshop Sell Surfset packages to clients Teach Surfset classes From October 2013 to February 2014 (5 months) Social Media Manager @ Manage all social channels and communities for multiple clients with followers ranging from 5K to 400K Monitor online conversations via Hootsuite to engage with potential travelers and influencers Created monthly editorial calendars for social content and digital asset sharing Develop messaging and strategies to increase destination awareness and inspire travel to specific areas across multiple social media channels Acted as the influencer/blogger expert on behalf of the social team at MMGY Drove traffic to client websites via social channels Developed and executed sweepstakes and giveaways on Facebook, Instagram, Twitter, and Pinterest Used Google Analytics, Facebook Insights, and Simply Measured to create monthly social media reports to evaluate performance and to help determine strategy for the upcoming months, as well as deliver performance results in a comprehendible to client Used Photoshop to edit and create images Collaborated with different departments within the agency to make sure efforts from eCRM, creative, account executive and project management teams were cohesive with social media efforts Acted as liaison between clients and MMGY Global team from different departments for social media projects Audited new and potential clients’ social channels Developed social media plans to address the most up-to-date social media best practices From May 2012 to October 2013 (1 year 6 months) Kansas City, Missouri AreaSocial Media Specialist/Marketing Coordinator @ Developed and implemented social media strategies and campaigns to raise brand awareness and increase sales Increased Facebook Likes from 90 to over 5,000 in five months Monitored social outlets via Hootsuite and Tweetdeck Built and maintained relationships with bloggers esp. key influencers such as Mom Bloggers Wrote copy for company Wordpress blog Wrote monthly e-newsletters and distributed via MailChimp Wrote and distributed press releases Content management and SEO keyword development for company website From June 2011 to May 2012 (1 year) Marketing and Membership Services Intern @ Assisted in copyediting print materials sent to EMILY’s List members Responsible for answering all inquiries sent to EMILY’s List general email account Answered questions from EMILY’s List members and general public via telephone From January 2011 to June 2011 (6 months) Marketing Communication Director/PR Consultant @ Developed a strategic campaign to gain 100 percent participation of KU students, faculty and staff in sustainable behavior in the capstone Strategic Campaigns class Responsible for message delivery of all strategic goals, objectives, strategies and tactics Implemented social media Conducted and analyzed primary and secondary market research Presented research and campaign to the client From August 2009 to December 2009 (5 months) Marketing Intern @ Assisted with marketing, advertising, and public relations for the Country Club Plaza Helped to produce Plaza Insider newsletter Assisted in managing Country Club Plaza Web site and e-blasts Worked on Plaza Art Fair and Plaza Lighting ceremony From June 2009 to November 2009 (6 months)

Bachelor of Science, Journalism and Mass Communications; Journalism, strategic communication @ The University of Kansas From 2005 to 2009 Grace Goodman is skilled in: Social Media, Blogging, Social Media Marketing, Strategic Communications, Public Relations, Event Planning, Advertising, Facebook, Email Marketing, AP Style, Google Analytics, Marketing Communications, Digital Marketing, SEO, WordPress