Glenn Webster's Email Addresses & Phone Numbers

📖 Summary

Digital Marketing Manager @ From June 2015 to Present (7 months) Digital Marketing Manager - Telecoms @ I am responsible for setting the digital marketing strategy covering PPC, affiliate, social media, display, SEO and eCRM for Tesco Phone Shop. Awareness and trade driving I set the PPC strategy and product development rollout to enhance campaigns. Working directly with Google and supported by a dedicated Google Adwords and Google Analytics resource for daily management of campaigns. I have shaped an affiliate programme to drive trade. Working with an affiliate agency to develop a far reaching and hard working network to help support deliver sales targets. Affiliates span price comparison, voucher code, abandoned basket, cash back and email among many others. Display activity has been used in a remarketing capacity aimed at capturing abandoned basket and site warm leads. The return on investment targets for PPC, display and affiliates centre on an average cost per order and i have delivered those this financial year. Social media and content marketing I have redefined our conversation and content marketing strategy, working with a social and content marketing agency. It has been delivered through written and video content on a new blog site which was built in just 4 weeks. eCRM I have shaped over time a personalised, dynamic email programme. Using behavioral data to influence scheduling and dynamically tailor content to make the communication as relevant, compelling and timely as possible. Analytics I have experience of using tracking tools like Google Analytics, Omniture and Tagman/Ensighten for performance reporting and understanding the path to conversion. This has helped attribute the value our marketing activity and consequently led to adjustments in budget and measures of performance. Core skills Multiple agency management Small team / people management Budget management £m Data and analysis Plan, Do, Review cycle From January 2013 to April 2015 (2 years 4 months) Advertising and Marketing Campaigns Manager - Telecoms @ Responsible for formulating the marketing launch plans for manufacturer mobile handset launches within Tesco. Closely working with manufacturer commercial and marketing teams of the likes of Samsung, Apple, HTC, Sony and Nokia i have ensured we have delivered a campaign to inspire customers and colleagues alike. I led the cross functional natural work team to ensure every aspect of launch was tracked and implemented according to plan. Channels covered included colleague training, handset stock, commercial propositions, in store execution, digital, direct and ATL marketing. Core skills Supplier collaboration Multiple agency management Cross functional natural work team management Budget management £m People / small team management Plan, Do, Review cycle From January 2011 to January 2013 (2 years 1 month) Brand Manager - Tesco Broadband and Tesco International Calling @ Tesco Broadband was a new broadband and home phone proposition for Tesco, taking over from the traditional dial up service giving the opportunity to compete with the likes of Talk Talk, BT, Plus Net and Virgin Media. Tesco International Calling is a international calls proposition in the form of a traditional card bought at till and more recently a new app service. This targeted Lebara, Lyca, Rebtel to name a few with the aim of introducing a brand you can trust, along with transparency and simplicity to a confusing and promiscuous market. I held responsibility for planning and delivering the marketing launch of these two new brands for Tesco. From brand proposition, strategy and identity to the marketing plan itself. Customer insight both quantitative and qualitative was at the heart of development. I held responsibility for all customer life cycle communications from acquisition to in life and retention. All customer touch points were identified to provide a seamless, consistent, first class experience. On top of traditional communication via email, SMS and postal mailing the International Calling app also uses push notifications to support customer management. I defined the marketing plan to achieve customer acquisition and retention targets with regular reporting on performance in trade meetings. A programme of test and learn was run in conjunction with core activity to optimise the approach. Core skills Brand strategy Multiple agency management Budget management £m Plan, Do, Review cycle From March 2009 to January 2011 (1 year 11 months) Marketing Manager - Local Stores @ Responsible for formulating the marketing launch plan for individual stores across the UK. This came with sole responsibility for defining best practice marketing for stores undergoing refresh. Using Clubcard data, customer and local area insight to form a unique, tailored approach to marketing in the local area. Store campaigns would fall under refresh, extension, new store or competitor impact and would involve managing the store through the disruption of work and launch following completion. I delivered over 120 refresh store campaigns in an 18 month period Key components of a campaign included: Direct customer mailings with coupon incentives tailored to their shopping behaviour Local PR launch designed for engagement in store e.g locally sourced suppliers would showcase their product to customers Clubcard Bonus (coupon at till) Point of sale Door drops / leafleting Press, outdoor and radio advertising Colleague engagement activity Core skills Multiple agency management Customer insight and segmentation Budget management £m From January 2007 to March 2009 (2 years 3 months) Account Executive (Creative Agency) @ I held responsibility for briefing, development and delivery of product marketing communications for both prescription and over the counter pharmaceutical brands. Accounts included Solpadeine, NiQuitin, Corsodyl, Sensodyne and Macugen for Pfizer and GSK. From January 2005 to January 2007 (2 years 1 month) London, United KingdomMarketing and Admissions Officer @ From January 2001 to January 2005 (4 years 1 month) PG Dip, Digital Marketing @ The Institute of Direct and Digital Marketing From 2013 to 2014 Hockey Goalkeeper Coaching - Bronze Award, Sports and Exercise @ England HockeyCertificate in Hockey Coaching - Level 2, Sports and Exercise @ England HockeyCertificate, Marketing @ Chartered Institute of MarketingCertificate in Hockey Coaching - Level 1, Sports and Exercise @ England HockeyBachelor of Science (BSc), Engineering Management, 2:1 @ University of Hertfordshire From 1996 to 2000 Glenn Webster is skilled in: Marketing, Digital Marketing, Marketing Strategy, Online Advertising, Marketing Communications, Social Media Marketing, Email Marketing, Management, Sports Coaching, Microsoft Office, Microsoft Excel, PowerPoint, Research, Strategic Planning, Budgets