Senior Vice President, Creative Group Head @ Geer DuBois
L'Accademia di Belle Arti, Firenze, Italia
Proven creative leader on the client and agency sides. Experienced at creating new digital brands like award-winning NOOK. And reinvigorating long-established brands like Johnson's Baby, Bacardi, and Barnes & Noble. From national TV campaigns to the Web to every facet of the retail experience, I combine the vision to set the creatives free with the business acumen
Proven creative leader on the client and agency sides. Experienced at creating new digital brands like award-winning NOOK. And reinvigorating long-established brands like Johnson's Baby, Bacardi, and Barnes & Noble. From national TV campaigns to the Web to every facet of the retail experience, I combine the vision to set the creatives free with the business acumen that gets results.
Creative Director @ Steward of the Barnes & Noble brand, creative head of advertising and store media. Created the NOOK brand with R/GA, earned Cannes Bronze Lion 2010. From 2001 to Present (14 years) New York, NYExecutive Vice President, Managing Director, Group Creative Director @ Led the advertising-driven turnarounds of Johnson's Baby Products and Bacardi Rum, from declines to double-digit growth. Co-founded one of the pioneering direct-to-consumer agencies for prescription pharmaceuticals, Lowe-Lintas Healthcare. Other clients included: IBM, Unilever, Novartis, diet Coke. From 1990 to 2001 (11 years) New York, NYSenior Vice President, Creative Group Head @ Clients included: Alliance Capital, Barnes & Noble, IBM, Sony, and BASF. Wrote the campaign for BASF that ran unchanged for two decades: "At BASF, we don't make a lot of the products you buy, we make a lot of the products you buy better." From 1984 to 1990 (6 years) New York, NYCopywriter @ Clients included: Morgan Stanley, Dean Witter, Salomon Brothers From 1982 to 1984 (2 years) New York, NYJournalist Author @ Non-fiction business book published in hardcover, paperback, Japanese and French editions. Interviewed more than 350 executives in 12 industries for a study of the dynamics of success. From 1980 to 1982 (2 years) New York, NYCopywriter @ From 1977 to 1980 (3 years) New York, NY
Bachelor of Arts (B.A.), English, , Art, , Art History @ Bowdoin CollegeL'Accademia di Belle Arti, Firenze, ItaliaNew York Studio SchoolSchool of Visual ArtsSmith CollegeThe Art Students League Glenn Kaplan is skilled in: User Experience, Retail, Merchandising, Digital Strategy, Visual Merchandising, Advertising, Advertising Management, Graphic Design, Branding, Marketing, Creative Direction, Brand Development, Social Media Marketing, Publishing, Email Marketing, Books, Online Marketing, Copywriting, Content Strategy, Digital Marketing
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