I am an enthusiastic traveler and CEMS alumna with successful work experience in consumer, digital luxury and pharma marketing & sales. After completing a first class education worldwide and job experience, I consider dedicating my international mindset, intellectual curiosity, creativity, strategic thinking, analytical and communication skills in an international marketing & position with strong interest in emerging economies, markets and channels in industries having a positive impact on society, as the pharma one where I am currently operating in.
Specialties: Pharmaceutical Marketing, Product launch, Product Management, Project Management, Online Merchandising, Digital Strategy, Market Entry Strategy, Fashion Industry, Luxury Industry, Wine Marketing, CRM, Customer Experience, E-Marketing, Marketing Strategy, Business Strategy, Marketing Research, Business Analysis, SPSS,
Degludec Franchise Product Manager (Tresiba®, Xultophy® / IDegLira) @ - Tresiba® launch product management
- Tresiba® post-launch product management
- Pre-launch project/product management (Xultophy®)
Affiliate market plan, project management (marketing, medical – congress & symposia, CME, adv. Board - and training activities)
- Launch of Novo Pen Echo® & NovoRapid® Penfill® with communication activities towards pediatric segment
Achievements: 24 weeks post Tresiba® launch - MS achieved 11.3% (volume) & 18.4% (value) of the basal market Italy From November 2014 to Present (1 year 2 months) Rome Area, ItalyMarketing & Commercial Excellence Graduate / Trainee @ Talent trainee programme completed 8 months ahead of expected termination
Product launch management (Tresiba®)
- Create product awareness through scientific dialogue activities [84% unaided product awareness at launch, 94% overall product awareness at launch]
- Budget management [99.8% actual / budget spent]
- Prepare and coordinate a cross-functional Product Commercial Launch Planning
- Promotional material development
- Sales force training plan and execution
- Product training & training material development
- Internal Engagement campaign
- Product launch events (internal, external)
- Monitoring of the different functions' development in the launch
- Liase with HQ on launch development
- Engagement / project planning and execution on diverse customer targets (specialists HCPs)
Event Management
- Coordination of Corporate participation to Strategic Congresses with different scientific societies From August 2013 to November 2014 (1 year 4 months) Rome Area, ItalyE-Commerce Merchandising & Junior Buyer (Product, Channel & Project Management, Business Analysis) @ Product Management / Merchandising Junior Buyer function - internship:
- support buying activities: seasonal product selection, purchases' coordination across all categories, carryover replenishment based on sales trend, optimize and target buying on e-Commerce market needs in alignment with WW brand image;
- Analyze sales, inventory and product performance (by product category, collections, clientele, Country);
- Competitive analysis on merchandise, customer experience and product presentation;
- Stock control and movements between stores
- Online product promotion and visual merchandising activities alligned to buying strategy
- Sales force product training
* Contributed to channel growth (+36% y.o.y.)
Member of the Digital Best Practice team, on project-based tasks:
- merchandising strategy and implementation for New Gucci website 2014
- e-channel launch in Middle East region
- tactics' definition to allign sales mix with product strategy From September 2012 to August 2013 (1 year) Florence Area, ItalyExport & Project Management @ Prosecco wine business (Cartizze, Valdobbiadene Superiore, Treviso)
- Business development
- Marketing & Communications
- PR & Events
- Key Account Management From 2003 to 2013 (10 years) Head of Marketing and Communication Commitee @ Structuring, re-organizing and creating offline and online marketing activities aimed at increasing brand awareness and recognition of CEMS at CBS in the Danish business and academic community From May 2011 to July 2012 (1 year 3 months) Next Generation Woman Leader 2012 @ Selected within Europe, Middle East & Africa and Latin America regions; Milan-based office From February 2012 to March 2012 (2 months) Paris Area, FranceMarketing & Sales Assistant @ - Entry Strategy formulation and implementation in the Italian office furniture market
- CRM
- Key Account Management From February 2011 to January 2012 (1 year) Copenhagen Area, DenmarkMarketing and PR Assistant @ - Fashion event planning (guest and press list, press releases)
- Fashion show casting and fitting
- Fashion show backstaging From September 2007 to June 2010 (2 years 10 months) Milan Area, ItalyProject-based Student in the Social, Humanitarian & Cultural Commitee @ - Support negotiation techniques and development in access topics (food, health, refugees) via qualitative and quantitative analysis From February 2010 to March 2010 (2 months) Greater Boston AreaAnalyst & Researcher Intern @ Quality, CSR & Management Accounting department
- Planning and development of an e-learning platform about CSR for SME
- Business Analysis and KPI monitoring From June 2009 to August 2009 (3 months) Treviso Area, ItalyVolunteer - Team Leader @ - Team leading
- Workcamp activities plannig in an youth center in a remote portuguese village From July 2008 to July 2008 (1 month) Aveiro Area, PortugalStudent Representative for the Treviso District High Schools @ - Director of Arts & Culture days at ISISS "M. Casagrande" in Pieve di Soligo, Treviso, Italy, a three day student event that gathered +1000 students and involved them in cultural, arts and sport activities.
- Event Management, Activities plannning, Budgeting, HR From June 2002 to July 2003 (1 year 2 months) Treviso Area, Italy
CEMS - Master of Science, International Management @ Copenhagen Business School From 2011 to 2012 CEMS - Master of Science, International Management @ GSOM - State University St.Petersburg, Russia From 2011 to 2012 Master of Science, International Marketing and Management, 10.6 / Top 5% @ Copenhagen Business School From 2010 to 2012 CEMS - Master of Science, International Management, Dean's List Student @ University of Sydney From 2011 to 2011 International Negotiation and Development @ Harvard University From 2010 to 2010 Bachelor, Economics and Management for Art, Culture and Communciation, 110/110 @ Università Commerciale 'Luigi Bocconi' From 2007 to 2010 Exchange, Management @ City University of Hong Kong From 2009 to 2009 Certificate, China and Japan Politics and Economics @ ISPI - Institute for International Political Studies From 2009 to 2009 Maturità - Esame di Stato, Mathematics, Natural Sciences, German, Latin, Humanities @ ISISS - Liceo Scientifico "M.Casagrande" From 2002 to 2007 Giulia Agostini is skilled in: Photography, Wine Tasting, Photoshop, Microsoft Office, SPSS, Marketing Strategy, Online Marketing, Business Analysis, Customer Relations, Fashion, Customer Experience, Market Entry, Italian, International Marketing, Press Releases