Sr. Program Manager, Consumer Marketing & Analytics @ Amazon
Founder and President @ EGB Group, Inc
Consultant - Windows Azure ExpressRoute Biz. Dev @ Microsoft
University of Madras
Girish is a senior business and technology leader with over 18 years experience in developing and executing business strategies for Cloud, Mobile and High Technology products. Launched Microsoft Azure ExpressRoute in 16 markets globally, built and managed ecosystem of strategic partners such as AT&T, Verizon, British Telecom, Orange, Equinix & Telecity, and led sales and marketing teams
Girish is a senior business and technology leader with over 18 years experience in developing and executing business strategies for Cloud, Mobile and High Technology products. Launched Microsoft Azure ExpressRoute in 16 markets globally, built and managed ecosystem of strategic partners such as AT&T, Verizon, British Telecom, Orange, Equinix & Telecity, and led sales and marketing teams to exceed goal of enabling over 70 enterprise customers within 6 months of product launch. Highly analytical and passionate about data and data driven decision making, and has shaped business, product and customer retention strategies through thoughtful data collection, identifying insights through analyses, and story-telling with the data.
Areas of expertise include
• Portfolio & Partner Management
• Product Planning & Management
• Financial Planning & Analysis
• Performance Management & Reporting
• Sales Excellence & Customer Retention Strategies
• Business Process Development and Reengineering
• Business Analysis & Operational Excellence
• IT Systems Integration
Sr. Program Manager, Consumer Marketing & Analytics @ From April 2015 to Present (7 months) Founder and President @ From 2008 to Present (7 years) Consultant - Windows Azure ExpressRoute Biz. Dev @ Launching Microsoft Azure ExpressRoute in 16 markets globally that enables private access of Microsoft’s Azure services to over 90K enterprise customers globally. Leading cross functional teams across product planning, engineering, business development, finance, marketing and sales to launch the product. Grew the customer base from 0 to over 70 strategic enterprise customers within 6 months of the launch of the product, creating compelling reference customers and case studies to build momentum. Driving quarterly Sr. Leadership executive reviews to refine and communicate business and product strategy and report on key metrics on health and progress across the program.
Establishing and managing the governance across the global portfolio of strategic partners such as AT&T, BT, Verizon, Equinix, Orange, Telstra etc to launch ExpressRoute. Leading quarterly business reviews with executive stakeholders between the organizations to drive commitment to the success of the program, ownership and allocation of resources, execution of key initiatives and managed metrics and key performance indicators with partners. Developing GTM strategy including compelling offers with partners to accelerate sales, adoption and consumption of Azure. Worked closely with partners to develop and align sales processes and offers to minimize sales friction, reduce deal cycle time, increase deal velocity, minimize time taken to onboard customers and scale and accelerate the growth of customers.
Leading cross organizational initiative between Azure and Office teams to bring the Office 365 cloud services via ExpressRoute product to market. Responsibilities include driving cross organizational and cross functional teams across engineering, finance, marketing and sales readiness towards product launch. Working with partners to enable customers to consume Office 365 cloud services over private networks From February 2014 to January 2015 (1 year) Consultant - Windows Phone Apps Biz. Dev. @ Established scalable and repeatable processes to enable the Windows Phone and Nokia apps business development teams to scale the portfolio of strategic publishers from 20 to 600 over 3 years to develop apps for the Windows Phone platform. Managed publishers to refresh apps across major releases of the platform, and negotiated agreements with publishers to refresh apps to maintain ratings
Work closely with the Windows Phone Apps leadership team to create, implement, and manage scalable publisher and partner account management processes to acquire strategic apps for Windows Phone platform
Led cross functional activities across Windows Phone Engineering, Microsoft’s Developer & Partner Evangelists, Nokia sales teams and the Microsoft UK, France and Germany subsidiaries to remove blockers & close deals with 40 strategic publishers to build apps for the Windows Phone platform
Simplified, streamlined and scaled the portfolio management, contracts management, pipeline management and global payments processes for the strategic partnership between Microsoft and Nokia to acquire strategic apps.
Operationalized & managed SOX compliant global payments processes for payments to partners.
Tracked and reported on completion of marketing and merchandizing commitments made with app publishers to market and promote apps in the Windows Phone Marketplace and Store
Coordinated readiness activities with apps publishers and the Windows Phone marketing teams to showcase publishers & apps during launch events for Windows Phone
Owned the implementation of Dynamics CRM to enable over 700 Microsoft & Nokia global sales and account management teams to manage the opportunity pipeline and successfully deliver on their targets. Managed key processes out of CRM, including portfolio management, contracts management, pipeline management, global payments and device shipment orders and tracking. From February 2011 to January 2014 (3 years) Consultant - Windows Live Mobile Services Business Management @ Owned business management function to grow revenues of the Microsoft’s Windows Live Mobile Services P&L, which included Hotmail, Messenger, SkyDrive products, to $100MM in 2 years. Responsible for business planning, financial modeling, conducting rhythm of the business activities, tracking and reporting scorecard metrics and leading monthly executive reviews for Microsoft’s Windows Live Mobile Services business. Drove cross functional organizational initiatives across business development and marketing to drive customer growth and retention and minimize consumer churn
Developed the business case and led a team to implement a large scale data warehouse project to enable data driven decision making for Microsoft’s Mobile Services business
Led Monthly & Quarterly Business Reviews for the Mobile Services Business including preparing exec presentations, preparing management for exec reviews, providing P&L commentary and driving accountability.
Managed revenue assurance processes on contracts that recovered over $15M in incremental revenue that would have been otherwise left on the table. Perform routine auditing and analysis of revenue from key partners. From March 2008 to September 2010 (2 years 7 months) Consultant - Microsoft Licensing & Programs @ Program management to operationalize multiple volume licensing programs From June 2005 to February 2008 (2 years 9 months) Director @ From August 2000 to February 2008 (7 years 7 months) Consultant - Customer Retention & Marketing @ Forecasted equipment sales/upgrade volumes, product mix, migration volumes, contract renewal rate and other metrics to support the planning and management of the CRM cost center. Created benchmarks and trends using these metrics and developed models that were used to develop strategies to reduce churn, migrate subscribers to profitable plans, increase Avg. Rev. Per User and increase contract renewals
Managed the $100M rebates program. Managed vendors in ensuring their ability to meet marketing program needs, monitor vendor performance and resolve issues. Optimized vendor processes to ensure streamlined operation, timely refund of rebates to subscribers and reduce time taken to close out completed programs that helped release over accrued costs to the cost center.
Developed controls that reduced discretionary credits and additional discounts on offers of over $7M per month From February 2003 to May 2005 (2 years 4 months) Sr. Software Engineer @ From 1996 to 1999 (3 years)
MBA @ University of Washington, Michael G. Foster School of Business From 2006 to 2008 B.E @ University of Madras From 1992 to 1996 Girish Bhatia is skilled in: Product Management, Strategy, Program Management, CRM, Business Strategy, Analytics, Management, Marketing Strategy, Integration, Wireless, Analysis, Cloud Computing, Financial Modeling, Business Development, Business Process, Mobile Applications, Mobile Marketing, Windows Phone, Mobile Technology, P&L Responsibilities, Partner Management, Customer Analysis, Professional Services, Product Marketing, Executive Management, Entrepreneurship, SaaS, Mobile Devices, Cross-functional Team...
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