Giacomo Bertaina's Email & Phone Number
CMO | Certified Chief Innovation Officer | Global Digital Strategist | MarTech | EdTech
Giacomo Bertaina's Work Experience
Digital Advisory Board Member
January 2020 to Present
Chief Marketing Officer
April 2021 to Present
Vice President, Global Digital Enablement CoE
March 2016 to February 2020
Digital Marketing Strategy & CRM Director
January 2010 to December 2010
Director, Digital Marketing Strategy & Services
January 2005 to March 2008
Del Val Publishing
April 2002 to July 2003
Branding Strategist, Customer Relationship Management (eCRM)
October 1999 to March 2002
Brand Manager - Andean Region (Colombia, Peru, Ecuador, Venezuela)
July 1998 to October 1999
British American Tobacco - Reynolds American Inc.
Associate Brand Manager, San Jose, Costa Rica
November 1997 to January 1998
Trade Marketing Manager, Lima, Peru
January 1995 to January 1997
Chief Marketing & Digital Officer
Chief Marketing & Digital Officer (Interim)
Giacomo Bertaina's Education
MIT Sloan School of Management
January 2020 to January 2020
IE Business School
January 2008 to January 2009
INCAE Business School
January 1997 to January 1998
Universidad de Lima
January 1988 to January 1995
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About Giacomo Bertaina's Current CompanyMovildrive
Frequently Asked Questions about Giacomo Bertaina
What company does Giacomo Bertaina work for?
Giacomo Bertaina works for Movildrive
What is Giacomo Bertaina's role at Movildrive?
Giacomo Bertaina is Chief Marketing & Digital Officer
What is Giacomo Bertaina's Phone Number?
Giacomo Bertaina's phone (901) ***-*126
What industry does Giacomo Bertaina work in?
Giacomo Bertaina works in the Automotive industry.
About Giacomo Bertaina
💼 Past Experience
Digital Marketing Strategy & Client Strategy Director at McCann Worldgroup from January 2010 to December 2010 (1 year) in Miami/Fort Lauderdale Area. - Led the design, development, and execution of McCann Worldgroup’s digital marketing strategy and client strategy across alltouch points including website, email, mobile, and social media.- Defined and delivered McCann Worldgroup’s Digital Marketing Solutions across all channels including web site, email, mobile, and social media.- Led strategy development for all account team members responsible for meeting revenue, profit and resource utilization goals. Participated in executive planning and account services development.- Improved account management practices including the generation and implementation of plans, report analysis, client management and satisfaction. - Contributed with digital best practices on website strategy and development. Mobile Marketing, Online Advertising Campaign Planning, Management. Digital Marketing Strategy & CRM Director at McCann Worldgroup from January 2010 to December 2010 (1 year 10 months) in Miami/Fort Lauderdale Area. - Led the design, development, and execution of McCann Worldgroup’s digital marketing strategy and CRM across all touch points including website, email, mobile, and social media.- Defined and delivered McCann Worldgroup’s Digital Marketing Solutions across all channels including web site, email, mobile, and social media.- Led strategy development for all account team members responsible for meeting revenue, profit and resource utilization goals. Participated in executive planning and account services development.- Improved account management practices including the generation and implementation of plans, report analysis, client management and satisfaction. - Contributed with digital best practices on website strategy and development. Mobile Marketing, Online Advertising Campaign Planning, Management.
As a digital marketing professional, Giacomo Bertaina has had profound experience in the field of SEO and online advertising. In 2020, he will be graduating from the MIT Sloan School of Management with a degree in Artificial Intelligence. Mr. Bertaina’s previous concentrations lie in digital marketing, where he has shown himself to be an experienced and respected strategist and tactician.In addition to his416-level MBA from IE Business School, Mr. Bertaina holds a Master’s degree in Digital Marketing from the University of Michigan’s Morgantown School of Business in 2008. After working as an intern for a prominent international marketing consultancies based in Detroit, Michigan, Giacomo Bertaina joined IE Business School in October of 2007 as an assistant professor. From there, he moved up the ranks to become an associate professor in June of 2016, and a professor in September of 2018.In his four years as an associate professor at IE Business School, Giacomo Bertaina has taught a course on Digital Marketing, as well as a course on Strategic Marketing Techniques. He has also created a Master’s thesis on “Impacts of Artificial Intelligence on Business Strategy”, which was a finalist for the 2018 Cohen-Litigatione Creative Steel Award.Since leaving IE Business School, Giacomo Bertaina has been working as an adjunct professor at Michigan State University’s College of Business Administration. There, he is currently teaching a course on AI and Business. Out of his current coursework, he is currently working on a paper on “The Negative Perception of Artificial Intelligence Kouzes and Reeves (2006)”, which will be presented at the American Marketing Association’s annual conference in Minneapolis, Minnesota in 2019.When Giacomo Bertaina is not teaching or research, he can usually be found enjoying his walks and spending time with his wife and two young children.
💡 Technical & Interpersonal Skills
Italy- NaplesDigital Business Innovation & Transformation through Customer Experience & Digital Marketing StrategyGiacomo Bertaina is currently a Marketing Manager at Del Val Publishing from April 2002 to July 2003 (1 year 4 months) in Miami/Fort Lauderdale Area. Vice President, Global Digital Enablement CoE at Bridgestone Americas from March 2016 to February 2020 (4 years) in Greater Nashville Area, TN. Responsible for building, expanding, optimizing digital marketing capabilities globally from strategy and planning through execution across all digital channels including eCommerce, measurement and analytics across all business units. Reporting to CMO and President.Bridgestone Corporation is a multinational Global Fortune 500 company headquartered in Tokyo, Japan, and the world’s largest tire and rubber company with business presence in more than 150 countries, 144,000 employees, 180 manufacturing plants, and global revenue of US$32 billion (2019)Bridgestone develops, manufactures and markets tires under the Bridgestone and Firestone brands for cars, trucks, agriculture, mining, motorcycles, and aircrafts. The company is also engaged in retreading operations and produces air springs. Its diversified products divisions include chemical and industrial products, commercial roofing materials, industrial fibers and textiles, sporting goods (golf and tennis), bicycles, and financial services.Bridgestone also operates the largest network of company-owned automotive service providers in the world with 2,200 tire and vehicle service centers across the USA, including Firestone Complete Auto Care, Tires Plus, Hibdon and Wheelworks, as well as FirstStop in Europe, Speedy in France, and other retail chains in Japan, Australia, New Zealand, Thailand and South Africa.Brands: Bridgestone, Firestone, Dayton, Firestone Complete Auto Care, FirstStop, Speedy, Tires Plus, Wheel Works, GCR, Bandag, Credit First National Association (CFNA), TireHub. Regional Digital Marketing & CRM Strategy Director at McCann Worldgroup from January 2011 to September 2013 (2 years 9 months) in Miami/Fort Lauderdale Area. Reporting to President, McCann Worldgroup, Latin America, Africa & Middle East, and to President and Chief Executive Officer (CEO), MRM Worldwide.- Developed customer intelligence and data strategy, digital marketing strategy for product launches, and in-market shopper digital marketing strategy for Chevrolet.- Contributed to building one of the four global hubs to provide integrated marketing services for Chevrolet by defining digital digital marketing capabilities and requirements.- Developed digital marketing and CRM strategy and roadmap for a top 5 bank in Panama with focus on two financial products: credit cards and car loans.- Led digital consumer behavior research and website planning for retail department store Felix D. Maduro.- Developed digital marketing and CRM strategy and roadmap for Ripley, one of the largest retailers in South America in support to its new e-commerce website and new brand positioning.- Led regional digital marketing transformation enterprise-wide. Co-developed global digital transformation initiatives. Developed digital training plan and conducted internal digital skills assessment to build new digital capabilities across 10 offices
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In a nutshell
Giacomo Bertaina's Ranking
Ranked #146 out of 2,912 for Chief Marketing & Digital Officer in Tennessee
Giacomo Bertaina's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
Giacomo Bertaina's Willingness to Change Jobs
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There's 92% chance that Giacomo Bertaina is seeking for new opportunities