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Giacomo Bertaina's Email & Phone Number

CMO | Certified Chief Innovation Officer | Global Digital Strategist | MarTech | EdTech

Giacomo Bertaina's Email Addresses

gi****[email protected] Personal Email
g****[email protected] Work Email

Giacomo Bertaina's Phone Numbers

(901) ***-*126 Phone number

Giacomo Bertaina's Work Experience

Spanish Millennium

Digital Advisory Board Member

January 2020 to Present

Experiom LLC

Chief Marketing Officer

April 2021 to Present

Image of Bridgestone Americas
Bridgestone Americas

Vice President, Global Digital Enablement CoE

March 2016 to February 2020

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Giacomo Bertaina's Education

MIT Sloan School of Management

January 2020 to January 2020

IE Business School

January 2008 to January 2009

INCAE Business School

January 1997 to January 1998

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Giacomo Bertaina's Professional Skills Radar Chart

Based on our findings, Giacomo Bertaina is ...

Harmonious
Leader
Expressive

What's on Giacomo Bertaina's mind?

Based on our findings, Giacomo Bertaina is ...

50% Left Brained
50% Right Brained

Giacomo Bertaina's Estimated Salary Range

About Giacomo Bertaina's Current Company

Movildrive

Frequently Asked Questions about Giacomo Bertaina

What company does Giacomo Bertaina work for?

Giacomo Bertaina works for Movildrive


What is Giacomo Bertaina's role at Movildrive?

Giacomo Bertaina is Chief Marketing & Digital Officer


What is Giacomo Bertaina's personal email address?

Giacomo Bertaina's personal email address is gi****[email protected]


What is Giacomo Bertaina's business email address?

Giacomo Bertaina's business email address is g****[email protected]


What is Giacomo Bertaina's Phone Number?

Giacomo Bertaina's phone (901) ***-*126


What industry does Giacomo Bertaina work in?

Giacomo Bertaina works in the Automotive industry.


About Giacomo Bertaina

💼 Past Experience

Digital Marketing Strategy & Client Strategy Director at McCann Worldgroup from January 2010 to December 2010 (1 year) in Miami/Fort Lauderdale Area. - Led the design, development, and execution of McCann Worldgroup’s digital marketing strategy and client strategy across alltouch points including website, email, mobile, and social media.- Defined and delivered McCann Worldgroup’s Digital Marketing Solutions across all channels including web site, email, mobile, and social media.- Led strategy development for all account team members responsible for meeting revenue, profit and resource utilization goals. Participated in executive planning and account services development.- Improved account management practices including the generation and implementation of plans, report analysis, client management and satisfaction. - Contributed with digital best practices on website strategy and development. Mobile Marketing, Online Advertising Campaign Planning, Management. Digital Marketing Strategy & CRM Director at McCann Worldgroup from January 2010 to December 2010 (1 year 10 months) in Miami/Fort Lauderdale Area. - Led the design, development, and execution of McCann Worldgroup’s digital marketing strategy and CRM across all touch points including website, email, mobile, and social media.- Defined and delivered McCann Worldgroup’s Digital Marketing Solutions across all channels including web site, email, mobile, and social media.- Led strategy development for all account team members responsible for meeting revenue, profit and resource utilization goals. Participated in executive planning and account services development.- Improved account management practices including the generation and implementation of plans, report analysis, client management and satisfaction. - Contributed with digital best practices on website strategy and development. Mobile Marketing, Online Advertising Campaign Planning, Management.


🎓 Education

As a digital marketing professional, Giacomo Bertaina has had profound experience in the field of SEO and online advertising. In 2020, he will be graduating from the MIT Sloan School of Management with a degree in Artificial Intelligence. Mr. Bertaina’s previous concentrations lie in digital marketing, where he has shown himself to be an experienced and respected strategist and tactician.In addition to his416-level MBA from IE Business School, Mr. Bertaina holds a Master’s degree in Digital Marketing from the University of Michigan’s Morgantown School of Business in 2008. After working as an intern for a prominent international marketing consultancies based in Detroit, Michigan, Giacomo Bertaina joined IE Business School in October of 2007 as an assistant professor. From there, he moved up the ranks to become an associate professor in June of 2016, and a professor in September of 2018.In his four years as an associate professor at IE Business School, Giacomo Bertaina has taught a course on Digital Marketing, as well as a course on Strategic Marketing Techniques. He has also created a Master’s thesis on “Impacts of Artificial Intelligence on Business Strategy”, which was a finalist for the 2018 Cohen-Litigatione Creative Steel Award.Since leaving IE Business School, Giacomo Bertaina has been working as an adjunct professor at Michigan State University’s College of Business Administration. There, he is currently teaching a course on AI and Business. Out of his current coursework, he is currently working on a paper on “The Negative Perception of Artificial Intelligence Kouzes and Reeves (2006)”, which will be presented at the American Marketing Association’s annual conference in Minneapolis, Minnesota in 2019.When Giacomo Bertaina is not teaching or research, he can usually be found enjoying his walks and spending time with his wife and two young children.


💡 Technical & Interpersonal Skills

Italy- NaplesDigital Business Innovation & Transformation through Customer Experience & Digital Marketing StrategyGiacomo Bertaina is currently a Marketing Manager at Del Val Publishing from April 2002 to July 2003 (1 year 4 months) in Miami/Fort Lauderdale Area. Vice President, Global Digital Enablement CoE at Bridgestone Americas from March 2016 to February 2020 (4 years) in Greater Nashville Area, TN. Responsible for building, expanding, optimizing digital marketing capabilities globally from strategy and planning through execution across all digital channels including eCommerce, measurement and analytics across all business units. Reporting to CMO and President.Bridgestone Corporation is a multinational Global Fortune 500 company headquartered in Tokyo, Japan, and the world’s largest tire and rubber company with business presence in more than 150 countries, 144,000 employees, 180 manufacturing plants, and global revenue of US$32 billion (2019)Bridgestone develops, manufactures and markets tires under the Bridgestone and Firestone brands for cars, trucks, agriculture, mining, motorcycles, and aircrafts. The company is also engaged in retreading operations and produces air springs. Its diversified products divisions include chemical and industrial products, commercial roofing materials, industrial fibers and textiles, sporting goods (golf and tennis), bicycles, and financial services.Bridgestone also operates the largest network of company-owned automotive service providers in the world with 2,200 tire and vehicle service centers across the USA, including Firestone Complete Auto Care, Tires Plus, Hibdon and Wheelworks, as well as FirstStop in Europe, Speedy in France, and other retail chains in Japan, Australia, New Zealand, Thailand and South Africa.Brands: Bridgestone, Firestone, Dayton, Firestone Complete Auto Care, FirstStop, Speedy, Tires Plus, Wheel Works, GCR, Bandag, Credit First National Association (CFNA), TireHub. Regional Digital Marketing & CRM Strategy Director at McCann Worldgroup from January 2011 to September 2013 (2 years 9 months) in Miami/Fort Lauderdale Area. Reporting to President, McCann Worldgroup, Latin America, Africa & Middle East, and to President and Chief Executive Officer (CEO), MRM Worldwide.- Developed customer intelligence and data strategy, digital marketing strategy for product launches, and in-market shopper digital marketing strategy for Chevrolet.- Contributed to building one of the four global hubs to provide integrated marketing services for Chevrolet by defining digital digital marketing capabilities and requirements.- Developed digital marketing and CRM strategy and roadmap for a top 5 bank in Panama with focus on two financial products: credit cards and car loans.- Led digital consumer behavior research and website planning for retail department store Felix D. Maduro.- Developed digital marketing and CRM strategy and roadmap for Ripley, one of the largest retailers in South America in support to its new e-commerce website and new brand positioning.- Led regional digital marketing transformation enterprise-wide. Co-developed global digital transformation initiatives. Developed digital training plan and conducted internal digital skills assessment to build new digital capabilities across 10 offices


Giacomo Bertaina’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Giacomo Bertaina's Ranking

Ranked #146 out of 2,912 for Chief Marketing & Digital Officer in Tennessee

Giacomo Bertaina's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Giacomo Bertaina's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 92% chance that Giacomo Bertaina is seeking for new opportunities

Giacomo Bertaina's Social Media Links

/in/giacomobertaina
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