Senior international technology marketing and communications leader and decision-maker. Experienced corporate marketing, communications and digital communications leader and strategist, including media relations, corporate communications, issue & crisis management, demand generation, marketing communications and social media. Strong expertise in developing and implementing marketing and communication strategies, C level strategic communications as well as demonstrated experience in defining and...
Senior international technology marketing and communications leader and decision-maker. Experienced corporate marketing, communications and digital communications leader and strategist, including media relations, corporate communications, issue & crisis management, demand generation, marketing communications and social media. Strong expertise in developing and implementing marketing and communication strategies, C level strategic communications as well as demonstrated experience in defining and implementing Marketing, Communications and Social Media programs with global reach. Specialties:Corporate and Executive communications, Marketing Communications, Demand Generation, Social Media, Issue & Crisis, Media Relations and Influencer management & strategy in Global environmentsDirector Global Marketing Communications @ From October 2015 to Present (2 months) Paris Area, FranceDirector Global Communications, SAP hybris @ Define and implement global media relations, influencer and social media strategy globally, including management of global agency network Corporate communications strategy, C level strategic communication, executive communication, M&A communication Head of Global Communication for SAP hybris Customer Engagement and Commerce line of business From April 2013 to September 2015 (2 years 6 months) Paris Area, FranceMarketing Director Southern Europe @ Multichannel retail is being reborn. Some time ago, the customer's purchasing process was set by the retailer. Now it is the customer who decides. Consumers want access to products using multiple devices in a seamless way. Channels no longer exist – as they use a rapidly evolving set of devices as a means of engaging across touchpoints. These changes are not an incremental evolution, they are a metamorphosis. Responsibilities include building and implementing a Marketing & Communications strategy for hybris in France, Italy and Spain From January 2012 to March 2013 (1 year 3 months) Director, Marketing & Communication @ Compario markets E-Commerce solutions Responsibilities include : Set up Marketing and Communications department Set online and offline marketing strategy Implement Marketing processes Manage CRM process Build communication strategy and objectives Set up, manage and implement digital communication strategy From February 2011 to December 2011 (11 months) Paris Area, FranceCo-founder and CEO @ BIO2BABY - Retail web site: organic and natural products for babies Feasibility study and Business Plan Financing research Development of www.bio2baby.fr Deployment (10/2009) and web site management Operational and strategic management Business development strategy PR, Community Management and Digital communication From January 2009 to December 2010 (2 years) Vice President and General Manager @ 2003-2008 Vice-President and General Manager WAGGENER EDSTROM - US-based strategic communications Agency PR is all about Storytelling. The most talented communicators are Storytellers. You need to think about who is your target audience? How do you want this target audience to feel? Who are the key characters in this story? What is the plot line, or how did you get to the point where you are right now? What is the climax or key success point? And last but not least, what is your conceivable happy ending? My role consisted in setting up and managing Waggener Edstrom's French subsidiary (700 employees and 20 agencies across the world), in building French and European PR & Storytelling strategies for world class companies, helping them spread the right word at the right time to the right people through thought leadership and strategic communications. Responsibilities include: Setting up and managing the French subsidiary Providing strategic communications and media planning counsel Recruiting and managing a team Defining and implementing company development strategy European Account Management and Communications Strategy for GE Healthcare and GE Energy Account leadership: Microsoft, AMD, Sybase... Developing Waggener Edstrom's European network Accounts won: AMD, Sybase, Microsoft, GE Healthcare Europe, GE Energy Europe From June 2003 to June 2008 (5 years 1 month) Account Director @ OAST COMMUNICATIONS - Marketing, PR and business writing services for high-tech companies Responsibilities include: Setting up a PR department within the French market Marketing & communications activities including PR, marketing collateral, event management, marketing and advertising campaigns, both on the strategic and operational sides Account management in France, UK, Germany Business development, new client prospection, corporate presentations, proposals, actions to increase Oast's visibility on the French market Accounts won: Sybase, NetIQ, WebTrends, FormScape, BMC Software, DynaSys From August 2000 to August 2003 (3 years 1 month) Marketing and Communication Manager @ SARATOGA SYSTEMS - CRM Software Company Elaborate and implement Marketing and Communication strategy to promote CRM software, AVENUE, on the French market - annual managed budget : 500 K€ Direct Marketing strategy Event management PR Management Creation et management of the French web site From January 1998 to January 2000 (2 years 1 month) Marketing Coordinator @ Launch on the European market of AVONEX (multiple sclerosis treatment) European event Management, product marketing, European market & competition analysis From January 1996 to January 1997 (1 year 1 month) Head of Marketing @ Study and implementation of the national and international Marketing strategy Development and consolidation of Export markets From January 1994 to January 1996 (2 years 1 month) D.E.S.S; Masters, International Business/Trade/Commerce @ Lille University of Science and Technology From 1993 to 1994 B.B.A . (Bachelor, Business Administration @ European University - Paris From 1991 to 1992 Marketing and Finance @ ESSEC Group EPSCI (Ecole des Praticiens du Commerce International) From 1988 to 1991 Geraldine Teboul is skilled in: Marketing Communications, Strategic Communications, Communication Strategy, Corporate Communications, Media Relations, Integrated Marketing, International Marketing, Social Networking, Multi-channel Marketing, Marketing Management, Marketing Strategy, E-commerce, Product Marketing, Strategy, CRM, Marketing, Digital Marketing, Management
Director Global Marketing Communications
October 2015 to Present
Paris Area, France
Director Global Communications, SAP hybris
April 2013 to September 2015
Paris Area, France
Marketing Director Southern Europe
January 2012 to March 2013
Director, Marketing & Communication
February 2011 to December 2011
Paris Area, France
Co-founder and CEO
January 2009 to December 2010
Vice President and General Manager
June 2003 to June 2008
August 2000 to August 2003
Marketing and Communication Manager
January 1998 to January 2000
January 1996 to January 1997
BIOLOGIQUE RECHERCHE - Cosmetics Laboratory
Head of Marketing
January 1994 to January 1996
Lille University of Science and Technology
D.E.S.S; Masters International Business/Trade/Commerce
1993 to 1994
European University - Paris
B.B.A . (Bachelor Business Administration
1991 to 1992
ESSEC Group EPSCI (Ecole des Praticiens du Commerce International)
Marketing and Finance
1988 to 1991
What company does Geraldine Teboul work for?
Geraldine Teboul works for Mirakl
What is Geraldine Teboul's role at Mirakl?
Geraldine Teboul is Director Global Marketing Communications
What industry does Geraldine Teboul work in?
Geraldine Teboul works in the Computer Software industry.
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