Certificate, Economics,Finance @
London School of Economics and Political Science
Senior Director, Business Development @ Genesis Media is a video ad solutions company that is focused on the premium content monetization challenges of tier 1 publishers worldwide. Through our engagement based model, and patented, proprietary platform we create new revenue streams for our publishers while optimizing user experience through the presentation of targeted and individually tailored messaging.
Senior Director, Business Development @ Genesis Media is a video ad solutions company that is focused on the premium content monetization challenges of tier 1 publishers worldwide. Through our engagement based model, and patented, proprietary platform we create new revenue streams for our publishers while optimizing user experience through the presentation of targeted and individually tailored messaging. From June 2012 to Present (3 years 7 months) Greater New York City AreaDirector, Publisher Development and Media Strategy @ From June 2011 to June 2012 (1 year 1 month) Media Strategist @ Manage Search Engine Marketing ("SEM") campaigns across the Retail, Entertainment, and Business Magazine verticals. Current client portfolio has an associated annual media buy of $10 Million +
Fully manage key media buying relationships for client base and negotiate terms across online properties
Responsible for all aspects of media purchasing, asset level bid management and digital strategy across Search Engine properties.
Leverage proprietary bid management software in daily account management & optimization activities.
Use quantitative methods and data trending analysis to capitalize on consumer behavior. Used advanced techniques to improve Year Over Year results 100%+ for a major online cataloger / retailer during the 2010 Holiday season
Have transitioned extremely quickly from a supporting role to being a strategic lead and responsible for 7 individual clients. From March 2009 to June 2011 (2 years 4 months) Financial Analyst @ Specialized in structured finance transactions. Executed over $9 Billion in Asset-Backed Commercial Paper ("ABCP") conduit securitizations and over $500 Million in public asset-backed bond issuances.
Execution experience in the following asset classes: trade receivables, credit cards, auto leases with residuals, dealer floor plan, rental cars, future flow, and CLO's (both market value and cash flow).
Fully managed the credit approval processes: coordinated with members of internal organization in obtaining initial transaction approval, transaction amendment approval, and additionally, worked with internal and external counsel in fully documenting securitization transactions.
Worked with various internal groups: accounting, risk management, operations, fund management, and commercial paper dealers in maintaining ongoing ABCP transactions.
Utilized advanced analytics and excel functions in creating original transaction funding models and in preparing ongoing transaction modeling templates
Coordinated with the rating agencies in obtaining explicit ratings for public asset backed bond issuances From June 2006 to November 2008 (2 years 6 months)
B.A, Economics; Financial; 2006, 4.0 @ Colby College From 2002 to 2006 Certificate, Economics, Finance, First Honors @ London School of Economics and Political Science From 2004 to 2005 Cathedral George Mani is skilled in: Digital Media, Advertising, Business Development, Publishing, Negotiation, Media Buying, Strategy, User Experience, Portfolio Management, Management, Account Management, Strategic Partnerships, Web Analytics, Digital Strategy, Digital Marketing
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