I’m a big believer in creating technology that streamlines our increasingly busy lives, enhances existing human behaviour, that solves a problem for everyone (not just technophiles). All while having fun, of course. Based on this premise, I’ve invested in and co-founded tech startups, commercialised technology and helped build successful businesses across a range of industries: ICT, travel
I’m a big believer in creating technology that streamlines our increasingly busy lives, enhances existing human behaviour, that solves a problem for everyone (not just technophiles). All while having fun, of course. Based on this premise, I’ve invested in and co-founded tech startups, commercialised technology and helped build successful businesses across a range of industries: ICT, travel technology, manufacturing, and retail.
Currently, I am the CEO and Founder of Booodl.
CEO & Founder @ I had the original idea for Booodl to solve a very simple problem that I experienced frequently - forgetting to buy things when at the shops. This problem inspired me to start thinking about a solution and to find and inspire incredibly talented people to help. We are now a passionate team of people in Sydney who believe in making the world work better an simplifying life. We are doing this buy building an App that makes it seamless to capture products you discover anywhere and then to effortlessly buy them in-store or online. When we are finished, we will have completely changed the way you remember products you want to buy and buy them. In many ways, our App is like a Personal Assistant for the products buy.
This is not a job, I am doing exactly what I want to be doing. From December 2012 to Present (2 years 11 months) Sydney Area, AustraliaDirector, Travel Risk Management APA @ Drive the integration of conTgo and ensure Concur Technologies becomes the global leader in technology for tracking, locating and communicating with travellers and employees. From April 2013 to September 2013 (6 months) Sydney Area, AustraliaAdvisory Board Member AUS/NZ @ The Global Business Travel Association (GBTA) is a non-profit travel industry association that is the authoritative voice for business travel management. As part of the board I strengthened the focus on technology and helped develop the strategy to increase membership and reinvigorate the organisation. From July 2011 to July 2013 (2 years 1 month) Sydney, AustraliaInvestor & Managing Director, APAC @ Seed Investor in conTgo, and co-founder of conTgo Pty Ltd, which was established as a distributor for the Asia Pacific region. Successfully established the Australian market and grew sales to be over $1.5m annually. Played a significant role in conTgo’s global strategy and business development. Identified Concur Technologies as a strategic buyer and was integral to the process and success of selling both companies to them in March 2013. From September 2007 to March 2013 (5 years 7 months) Sydney Area, AustraliaMicrosoft Platform Strategist (Consultant) @ I advised Unique World about developing and integrating a Microsoft Dynamics CRM practice into their core Information Management and SharePoint business. From December 2009 to December 2010 (1 year 1 month) Sydney Area, AustraliaNational Microsoft Alliance Manager @ National responsibility for DWS' relationship with Microsoft and its strategy for growing consulting services around Microsoft Application Platform and Business Productivity solutions. Achievements included securing a circa $4.5m project to transform the Australian Communication and Media Authority business sytems onto the Microsoft platform and assisting the Business Development team to secure many significant Microsoft technology projects. During this time I established relationships with a broad cross section of the Microsoft EPG and SMS&P teams. From September 2008 to November 2009 (1 year 3 months) Business Development @ As a member of the Sydney Business Development team I was responsible for the Microsoft platform sales strategy, developing new client relationships with Microsoft centric accounts and expanding services in existing accounts to include Microsoft technologies. During this time I established a number of new customer relationships and assisted other members of the BD team to develop new client relationships and expand existing relationships. This lead to an increase in the Microsoft consulting capability and services revenue. From July 2008 to September 2008 (3 months) Senior Solution Consultant @ This role consisted of consulting and pre-sales around the Microsoft platform with a specific focus on explaining to organisations how the integrated Microsoft platform enables businesses. The primary focs was around how technologies such as SharePoint, Project Server, SQL Server, .Net, Office and CRM fitted into their IT and business strategy. From February 2008 to July 2008 (6 months) Managing Director, Travel @ Expense Reduction Analysts is a global franchise business providing corporate cost consultancy services. I was appointed the Managing Director of the Travel Category under difficult circumstances after the previous MD was forced from the company. Inheriting 3 employees and a distressed company, I stabilised the business, fixed the relationship with the Franchise Network, and negotiated for Expense Reduction Analysts to aquire the company. From May 2007 to February 2008 (10 months) Director Operations @ In this role I was responsible for achieving identified travel procurement savings for Expense Reduction Analyst clients and building the business and information systems and processes to efficiently deliver the consulting services. This included the sucessful development of data models, workflows, intranet and extranet (on SharePoint) and a Microsoft Dynamics CRM solution. The systems implemented enabled the delivery of consistent professional travel consulting services efficiently and were crucial to the growth of the travel category. From January 2006 to May 2007 (1 year 5 months) Special Projects @ Peregrine Corporation is one of Australia’s largest private companies with in excess of 1,500 employees and 150+ retail stores across Australia. I was brought into the business to work with the CEO of the Convenience Division to provide detailed business analysis and streamline the technology requirements for operational improvements. Key responsibilities included restructuring of the IT department to align with the technology roadmap, developing business intelligence reporting systems and managing the technology transformation (data warehousing, custom application development, as well as SharePoint intranet and systems integration). From March 2004 to January 2006 (1 year 11 months) General Manager @ Steinhoff Commercial is a division of Steinhoff Pacific. In this role I managed a team of 5 people responsible for sales, marketing, and product design. During my tenure sales grew from $10m to $12m. From March 2003 to March 2004 (1 year 1 month) Corporate Development Manager @ Steinhoff Pacific aquired Marshall Furniture, after which I was promoted to the role of Corporate Development Manager. I worked with the MD to conduct Due Diligence for an office furniture manufacturer, was responsible for corporate development projects across the merged companies, and optimised the customer service processes. I also ran the integration of the business and IT systems within Steinhoff, and negotiated better buying terms to achieve a 5% reduction in overall costs. From December 2001 to March 2003 (1 year 4 months) Business Analyst @ I worked closely with the MD and was responsible for managing the ISO 9001 Quality Systems (including all policies, procedures and audits), streamlining new product development processes, and implementing a new Vendor Managed Inventory structure. One of y key achievements was the review of the Marshall Furniture supply chain and purchasing, which achieved a saving of 10%. From April 2001 to December 2001 (9 months)
Post Graduate Diploman in Applied Finance and Investment, Finance @ Financial Services Institute of Australia From 2001 to 2005 Engineering, Chemical @ University of Adelaide From 1993 to 1996 Scotch College Adelaide From 1980 to 1992 George Freney is skilled in: Start-ups, Business Strategy, Strategy, Management, Business Analysis, Strategic Planning, Business Development, Entrepreneurship, Leadership, New Business Development, Strategic Partnerships, Marketing Strategy, Business Process..., Sales Management, Business Intelligence, Product Management, Business Management, Contract Negotiation, Solution Selling, Social Media, Financial Modeling, Integration, Competitive Analysis, Business Modeling, Management Consulting, Mobile Technology, Change Management, Mobile Devices, Product Development, Business Travel, Sales, Executive Management, Knowledge Management, Product Marketing, Business Planning, Mergers & Acquisitions, Travel Technology, Pre-sales, Microsoft CRM, Vendor Management, Travel Management, CRM, Marketing, Problem Solving, Innovation Management, Team Leadership
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