A life sciences professional with demonstrated experience in both strategic marketing and commercial operations with a multinational remit within the specialty Pharma sector, particularly neurology.
Professional Ambition
To develop into a senior management role in a commercial function (strategic planning, commercial operations, product development, business development) at a pharmaceutical, biotech or related life-sciences company (e.g. medical devices or diagnostics).
Gain broad functional experience in commercial operations, pricing, market access, business unit strategy and general management in preparation for such a position.
Commercial Director EMEA, MS @ Regional launch readiness & commercial operations, Multiple Sclerosis Business Unit
> Simultaneous launches: LEMTRADA (alemtuzumab), Aubagio (teriflunomide)
Regional representative in annual marketing planning process
EMEA representative on assigned global projects and governance processes:
> Long range planning
> New data generation
> Product development (Phase II)
Structured oversight of affiliate commercial performance & launch readiness
Regional representative Global Pricing & Market Access
Project lead for assigned regional operational priorities:
> Training & sales
> Patient access
> Risk management plan
> KOL engagement
Commercial input to regional medical projects From September 2012 to Present (3 years 2 months) Naarden, NetherlandsGlobal Associate Marketing Director @ Neuro-degenerative Diseases BU, Strategic Marketing Unit
Multiple Sclerosis
Company’s lead product (>1.5B EUR p.a.)
Global strategic brand management
• Annual strategic marketing plan
• Marketing communications lead (including agency management)
• Commercial due-diligence for assigned projects from strategic plan
• Commercial representative on assigned LCM project teams
• Global Pricing & Market Access Governance Team
• Cross functional representation on Global Medical Affairs projects:
• Social media programmes (HCP & patient) From January 2010 to August 2012 (2 years 8 months) Geneva Area, SwitzerlandGlobal Brand Communications Manager @ Global Marketing Unit
• Three products (endocrine, reproductive health, neurology)
• Brand & marketing communications strategy
• Operational management global communication tactics
• Management of communication agencies From November 2007 to December 2009 (2 years 2 months) Geneva Area, SwitzerlandAccount Manager @ Based in the Singapore office, working within the Asia Pacific group on the company.
• Asian contact for two key global accounts (diabetes, virology)
• Client handling
• Strategic account planning
• Project & financial management of accounts From September 2005 to October 2007 (2 years 2 months) Assistant Language Teacher (ALT) @ Japense Exchange and Teaching Programme (JET)
A national English education programme sponsored by the Japanese Government, placing 6000 native English speakers into state schools around the country.
• Worked in two Japanese state junior high schools
• Classroom teaching and lesson preparation
• One-on-one personal tutoring of top students
• Adult evening classes
• Studied Japanese From August 2004 to August 2005 (1 year 1 month) Account Manager (prior Account Executive) @ Based in London office
• UK & European account team for key global client (diabetes)
• Client handling & account planning
• Project management
• New business From March 2003 to July 2004 (1 year 5 months) Academic Researcher @ Working within an academic research unit within the department. Reporting to head of lab.
• Lab research – individual project
• Project sponsored by Biotech company From July 2002 to February 2003 (8 months) Research Analyst [Internship] @ Strategy Consultancy to the pharmaceutical industry (now part of IMS Health).
• Editorial research
• Business publication writing (Health economics) From June 2001 to September 2001 (4 months)
MA (Cantab), BA (Hons), Natural Sciences (Biochemistry) @ University of Cambridge From 1999 to 2002 Bachelor's degree, Biochemistry @ University of Cambridge From 1999 to 2002 Geoffrey Wyatt is skilled in: Pharmaceutical Industry, Biotechnology, Market Research, Cross-functional Team..., Strategy, Marketing Strategy, Marketing Management, Lifesciences, Neurology, Pharmaceutical Sales, Medical Devices, Sales Effectiveness, Life Sciences, Marketing, Management, Oncology, Product Launch, Medical Communications, Neuroscience, Forecasting, Marketing Communications, Pricing, Market Access, KOL Management, Medical Marketing, Product Development