Head of Partnerships and Business Development @ Responsible for all North American business development and partnership opportunities for StubHub, including sports, music, theater, and venue partnerships, inventory providers and supply partnerships, as well as new business opportunities and strategic partnerships that enable StubHub to serve fans. Also oversee client services and activation team.
StubHub, an eBay company, is the world's largest ticket marketplace, where fans can safely buy and sell tickets to tens of thousands of sports, concerts, theater, and other live entertainment events. We serve fans with unprecedented choice, service, and access to the games and shows they want to see. From August 2010 to Present (5 years 5 months) Director, New Media @ Responsible for NASCAR's digital media business, including rights management and negotiation, strategic planning, business development, e-commerce, content distribution, and P&L oversight.
Managed relationships with NASCAR's ancillary rights holders - Turner Sports/NASCAR.COM, Sirius XM, DirecTV, Sprint, Sportvision, and terrestrial radio partners. From August 2008 to July 2010 (2 years) Director, Broadcasting @ Managed NASCAR's relationships with its broadcast partners - FOX, Turner Sports, ESPN, SPEED, NBC, DirecTV, and HDNet - including broadcast and digital rights management and negotiation, programming, affiliate and MSO relations, marketing activation and tune-in initiatives, and content distribution.
Negotiated NASCAR HotPass pay-per-view deal with DirecTV and broadcast rights for the NASCAR Camping World Series with HDNet.
Built NASCAR Sprint FanView - a prioprietary at-track broadcast device named one of Time Magazine's Best Inventions of 2006 - from concept to execution and served as Executive Producer. From 2004 to 2008 (4 years) Senior Account Manager, Broadcasting and New Media @ Managed NASCAR's relationship with Turner Sports/NASCAR.COM and America Online, the Official Internet Service Provider of NASCAR.
Responsible for digital rights management, content distribution, marketing activation and traffic growth initiatives, and business development.
Developed and executed NASCAR.COM's e-commerce brand strategy and re-launch in 2003. From 2001 to 2004 (3 years) Marketing Consultant @ Managed all Internet operations, including site design, maintenance, and content development for the company's official website.
Developed brand campaign and managed event marketing, legal and business affairs, corporate sales, and publishing initiatives during Grand American's inaugural season. From February 2000 to February 2001 (1 year 1 month) Marketing Coordinator @ Managed marketing and special projects for NASCAR, specifically tent-pole marketing initiatives such as NASCAR 2000, NASCAR Racers, and NASCAR Rocks.
Responsible for sponsor advertising programs with USA Today and The Sporting News and all trade advertising.
Managed the NASCAR Internship Program, served as editor of the NASCAR quarterly marketing report, and was lead speech writer for NASCAR's nationally televised award ceremonies. From 1999 to 2001 (2 years)
Liberal Arts, Political Science @ Virginia Polytechnic Institute and State University From 1995 to 1999 Geoff Lester is skilled in: Account Management, Digital Media, Marketing, Product Development, Business Development, Sports Marketing, Strategic Partnerships, Sports, Broadcast, Social Media Marketing, Sponsorship, Advertising, New Media, Television, Entertainment
Websites:
http://www.stubhub.com