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Gemma Breckenridge

Head of Brand and Marketing @ Bupa Global

Head Of Marketing - One Firm, at PwC UK

United Kingdom

Ranked #873 out of 17,460 for Head of Brand and Marketing in United States

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Gemma Breckenridge's Email Addresses & Phone Numbers

Gemma Breckenridge's Work Experience

Bupa Global

Head of Brand and Marketing

February 2015 to Present

Bupa Global

Brand & Creative Manager

October 2013 to February 2015

Brighton, United Kingdom

Bupa International

Regional Marketing Manager / Team Leader

May 2013 to October 2013

Brighton, United Kingdom

Gemma Breckenridge's Education

Oxford Brookes University

First Business and Marketing Management

Gemma Breckenridge's Professional Skills Radar Chart

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Gemma Breckenridge's Estimated Salary Range

About Gemma Breckenridge's Current Company

Bupa Global

Frequently Asked Questions about Gemma Breckenridge

What company does Gemma Breckenridge work for?

Gemma Breckenridge works for Bupa Global


What is Gemma Breckenridge's role at Bupa Global?

Gemma Breckenridge is Head of Brand and Marketing


What is Gemma Breckenridge's personal email address?

Gemma Breckenridge's personal email address is g****[email protected]


What is Gemma Breckenridge's business email address?

Gemma Breckenridge's business email addresses are not available


What is Gemma Breckenridge's Phone Number?

Gemma Breckenridge's phone +44 ** **** *282


Who are Gemma Breckenridge's colleagues?

Gemma Breckenridge's colleagues are Carlos Perez, Matthew Giles, Anya Rowe, Ruth Davies, James Lo, David LUTCF, Andy Law, Steven Clement-Simmons, Carl Nordling, and Philip Hultgren


About Gemma Breckenridge

📖 Summary

Head of Brand and Marketing @ From February 2015 to Present (9 months) Brand & Creative Manager @ From October 2013 to February 2015 (1 year 5 months) Brighton, United KingdomRegional Marketing Manager / Team Leader @ From May 2013 to October 2013 (6 months) Brighton, United KingdomSenior Account Director @ From June 2011 to May 2013 (2 years) Account Director @ - Responsible for lead account, Morrisons, and direct line management of 5 account handlers. Also oversaw editorial and photographic departments, consisting of 9 individuals - Reported directly to the Marketing Director and respective heads of departments to coordinate the high profile FIFA 2018 World Cup bid campaign; the first sports sponsorship initiative for the business o Managed all agencies and master comms plan to achieve integrated through-the-line campaign, from TV to online, in store POS to experiential and PR to merchandise o Responsible for coordinating ambassador and negotiation of such activity o Main point of contact between client and FA bid team; attending key stakeholder meetings and exploring other campaign opportunities such as launching the ‘Wear your Shirt to Work’ initiative to mark 100 days to go o Established working relationships with all 12 potential hosts cities to coordinate regional launches and roadshow events, including sourcing local ambassadors - Responsible for all publishing strategies and oversaw the editorial, project management and implementations of all publications and marketing activity. o Bi-monthly Morrisons magazine (off/online), quarterly staff magazine, brand in store leaflets, Category (Health & Beauty, BWS, Pharmacy), Value, Local and Seasonal From March 2010 to June 2011 (1 year 4 months) Senior Account Manager @ Responsible for the day-to-day running of News International, the 2nd highest billing account in the agency. - Full responsibility for the financial management and forecasting of the account - Direct line management of 3 junior members including holding their annual appraisals and monthly reviews - Assisted in developing and softly launching the first CRM programme (on/offline). Fed by 1.2 million individuals and generated a 4 million circulation uplift for The Sun and 1 million circulation uplift for NotW within 1 year and significantly improved brand perceptions. For the CRM communications I also identified and negotiated partnerships - Responsible for the planning, project management, implementation and evaluation of all campaigns. Channels included: radio, DRTV, press, direct mail, online (microsites / email / viral / banners), ambient and in-store collateral - Created testing strategies for all communication and ensured learnings were utilised in future work. Tests included control cells, creative approach, customer offer and targeted customer segments - Scoped data reporting requirements to build a robust and segmented data base to enable personalised and relevant communications From August 2007 to November 2009 (2 years 4 months) Account Manager @ Responsible for the day-to-day running of the RBS, First Choice, Pet Plan and Microgaming accounts. From 2006 to 2007 (1 year) Marketing Consultant @ From August 2005 to May 2006 (10 months) Event Manager @ From July 2002 to November 2005 (3 years 5 months) First, Business and Marketing Management @ Oxford Brookes University Gemma Breckenridge is skilled in: Integrated Marketing, Direct Marketing, FMCG, CRM, Online Advertising, Digital Strategy, Digital Marketing, Advertising, Creative Strategy, Relationship Marketing, Customer Insight, Creative Direction, Marketing, Copywriting, Direct Mail, Marketing Communications, Marketing Strategy, Public Relations


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In a nutshell

Gemma Breckenridge's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Gemma Breckenridge's Willingness to Change Jobs

Unlikely

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