Head of Brand and Marketing @ From February 2015 to Present (9 months) Brand & Creative Manager @ From October 2013 to February 2015 (1 year 5 months) Brighton, United KingdomRegional Marketing Manager / Team Leader @ From May 2013 to October 2013 (6 months) Brighton, United KingdomSenior Account Director @ From June 2011 to May 2013 (2 years) Account Director @ - Responsible for lead account, Morrisons, and direct line management of 5 account handlers. Also oversaw editorial and photographic departments, consisting of 9 individuals - Reported directly to the Marketing Director and respective heads of departments to coordinate the high profile FIFA 2018 World Cup bid campaign; the first sports sponsorship initiative for the business o Managed all agencies and master comms plan to achieve integrated through-the-line campaign, from TV to online, in store POS to experiential and PR to merchandise o Responsible for coordinating ambassador and negotiation of such activity o Main point of contact between client and FA bid team; attending key stakeholder meetings and exploring other campaign opportunities such as launching the ‘Wear your Shirt to Work’ initiative to mark 100 days to go o Established working relationships with all 12 potential hosts cities to coordinate regional launches and roadshow events, including sourcing local ambassadors - Responsible for all publishing strategies and oversaw the editorial, project management and implementations of all publications and marketing activity. o Bi-monthly Morrisons magazine (off/online), quarterly staff magazine, brand in store leaflets, Category (Health & Beauty, BWS, Pharmacy), Value, Local and Seasonal From March 2010 to June 2011 (1 year 4 months) Senior Account Manager @ Responsible for the day-to-day running of News International, the 2nd highest billing account in the agency. - Full responsibility for the financial management and forecasting of the account - Direct line management of 3 junior members including holding their annual appraisals and monthly reviews - Assisted in developing and softly launching the first CRM programme (on/offline). Fed by 1.2 million individuals and generated a 4 million circulation uplift for The Sun and 1 million circulation uplift for NotW within 1 year and significantly improved brand perceptions. For the CRM communications I also identified and negotiated partnerships - Responsible for the planning, project management, implementation and evaluation of all campaigns. Channels included: radio, DRTV, press, direct mail, online (microsites / email / viral / banners), ambient and in-store collateral - Created testing strategies for all communication and ensured learnings were utilised in future work. Tests included control cells, creative approach, customer offer and targeted customer segments - Scoped data reporting requirements to build a robust and segmented data base to enable personalised and relevant communications From August 2007 to November 2009 (2 years 4 months) Account Manager @ Responsible for the day-to-day running of the RBS, First Choice, Pet Plan and Microgaming accounts. From 2006 to 2007 (1 year) Marketing Consultant @ From August 2005 to May 2006 (10 months) Event Manager @ From July 2002 to November 2005 (3 years 5 months)

First, Business and Marketing Management @ Oxford Brookes University Gemma Breckenridge is skilled in: Integrated Marketing, Direct Marketing, FMCG, CRM, Online Advertising, Digital Strategy, Digital Marketing, Advertising, Creative Strategy, Relationship Marketing, Customer Insight, Creative Direction, Marketing, Copywriting, Direct Mail, Marketing Communications, Marketing Strategy, Public Relations