Gaurav has 15+ years of broad experience across Product Development, running Product Ops teams, implementing enterprise products in complex customer environments, Product Management, Business Development, Business Strategy & Product Marketing functions. Gaurav has 6+ years of supervisory experience (team size 6-20 members) & believes in empowering people by trust.
Applying his marketing skills, Gaurav evangelized a young Cloud/SaaS Mobile App Development Platform with mobile back end services called GO!AppZone (recognized as Challenger in 2015 Gartner MADP MQ).
To gain general management skills, Gaurav joined a select MBA Leadership program at Sprint where he worked with executives on key business priorities. He selected solution partners, owned product roadmaps & led aggressive product launches as Product Mgr, recommended strategic revenue growth for mobile apps and brought an innovative 30-day music trial offer to market as Biz Dev Mgr, led GTM efforts for Google For Work offer at Sprint as a Product Marketing Mgr, and crafted business strategy for the President of Enterprise unit as Strategy & Ops Mgr. His level of effort was appreciation by management. While interning at Verizon Wireless, Gaurav presented disruptive business models with revenue potential of $100M-$1B/year to the CMO, which were later implemented.
Gaurav challenged himself by being the CPO of Practicia.com (SaaS/mobile startup) to revolutionize music practice for students, teachers & parents.
Prior to MBA, Gaurav gained technical product implementation & architecture experience at Oracle Consulting. Here he built client relations, promoted best practices, groomed talent, drove product innovation from the field and directly helped Oracle Sales renew strategic contracts – leading to his promotion. Earlier, Gaurav was handpicked to hire smart people in Oracle IDC & asked to lead two product operations teams he was promoted after a successful track record.
Lead Product Marketing for Mobile Platforms & Services (Reporting to VP, Products & Strategy) @ • Evangelized GO!AppZone, an award winning cloud mobile app development platform, with developers & target audiences
• Identified target segments, benefits, pricing strategy, messaging strategy and launch materials for GO!AppZone’s SaaS products
• Developed differentiated positioning for mobile cloud products & services through competitive research & compelling storylines
• Created data sheets, use cases, web copies, solution briefs, blogs, decks for sales enablement & demand generation campaigns
• Influenced product innovation/roadmap through market research; Represented Globo in outbound marketing events From June 2015 to Present (7 months) Manager - Product Management, Business Development, Product Marketing, Strategy & Operations @ Strategy & Business Operations Manager
• Crafted multi-faceted, actionable business strategy for President for making Enterprise Solutions business unit
• Managed strategic initiative for launching a differentiated Mobility focused service to win in the Enterprise & SMB space
• Strategically collaborated with sales operations to pursue reciprocal revenue growth opportunities
Product Marketing Manager
• Led GTM product launch for Google for Work offer & Single Sing-On value added service: Market research, marketing content development, lead generation, sales enablement, recommended sales boosting measures, worked with pre-sales to align Google for Work in sales cycles
• Analyzed competitive landscape & product gaps to drive strategic growth recommendations for mobile products
• Led predictive modelling exercise to recommend mobile products to customers via intelligent targeting
Marketing Business Development Manager
• Tracked $60M P&L & manipulated 4Ps to grow revenue for mobile apps in partnership with Marketing/Product teams
• Analyzed billing revenue to tap growth trends across dimensions that were presented to division president
• Executed & tracked performance of ad campaigns on mobile/web properties; Pioneered eCPM measurement across Product, Placement, OS by marrying user engagement and billing information; Drove personalization of ad delivery in partnership with PinSight+, an ad focused subsidiary of Sprint
• Launched 30 day opt-out trial for music & promoted via marketing campaigns, driving user acquisition & revenue
Senior Product Manager
• Managed the entire product line life cycle from strategic planning to tactical activities
• Authored product requirements through market research, owned product roadmaps, developed business model with Pricing & Marketing teams, influenced engineering to ship products in agile manner, developed product collateral, oversaw funnel reviews & life cycle management post launch From July 2012 to May 2015 (2 years 11 months) Product Management (MBA Intern) @ • Proposed $1B/year disease management SaaS cloud solution for health insurance companies to reduce cost for chronic patients
• Presented $100M/year 4G hotspot rental service to CMO to upsell current prepaid offerings and double Average Revenue Per User
• Pitched $200M/year business plan for opting in customers to advertising promotions on smartphones & tablets digital properties
• Created business use cases & sales collateral for Android/iOS mobile tablets to enhance value proposition & boost sales From June 2011 to August 2011 (3 months) Marketing Consultant (MBA Intern) @ • As part of early product lifecycle, evaluated six new market spaces (adjacencies) for Rubbermaid based on a comprehensive scorecard (having financial, strategic, market dynamics and "basis for winning" criteria) to generate step-change revenue growth ($25+ MM/year)
• Executed strategic market research to size market, channel shares, competitive benchmarking, consumer profiling and insights through surveys, triangulation, FDMx, FDMw, IRI databases, Mintel reports and online product reviews
• Presented recommendations to President of Rubbermaid to enter into Dietary Portion Control (high risk, high reward) & Food Preservation (medium risk, medium reward) From February 2011 to April 2011 (3 months) Charlotte, North Carolina AreaManager - Service Delivery & Account Management, Program Management @ Senior Principal Consultant
Principal Consultant
• Drove product innovation for Oracle cloud e-Commerce product in collaboration with Product & Sales, spiking client sales by 15%
• Implemented Order-to-Cash business flow using Oracle’s cloud eBusiness Suite product with functional consultants & business staff
• Implemented cutting edge high availability database solutions for North American accounts for large eBusiness Suite deployments
• Created innovative analytics tool for improving performance of Online ordering system, significantly enhancing user experience
• Managed customer accounts in Southeast region by supervising 30-member global team for implementing cutting edge products
• Groomed client relationships, supported sales for driving new deals; Drove contract renewals, winning new business worth $1M
• Implemented best practices, drove KPI based scorecards, Trained global staff by building knowledge base & conducting trainings
• Evangelized Oracle Products by authoring 20+ articles/whitepapers; Enhanced customer experience by blogging elegant solutions From January 2005 to August 2010 (5 years 8 months) Associate Consultant @ • Executed CRM solution worth $325K with 20-member team, increasing leads by 12%
• Developed tool to reduce development cycle, reducing project turnaround time by 30% From July 2003 to March 2004 (9 months) Team Lead - Product Operations @ • Supervised 7-member Product operations team for Oracle Exchange, a SaaS eCommerce marketplace that enabled procurement collaboration amongst 100+ global companies, with multiple currencies, languages, online auctioning and real time notifications
• Supervised a 4-member team for consolidating Oracle cloud eBusiness Suite installations, helping save $1B/year for Oracle in cost
• Grew the organization by hiring smart technologists, did performance appraisals, motivated team members to push the envelope
• Managed product roadmaps for Oracle Purchasing & Inventory products via customer interaction, driving quality enhancements
• Proposed, gathered and trended success metrics for Operations team that were adopted by all operations teams in Oracle IDC From December 1998 to July 2003 (4 years 8 months) Hyderabad Area, IndiaAssistant Systems Engineer @ • Synthesized customer insights, quantitative and qualitative data, and business strategy into product concepts and requirements to develop & implement turnkey financial solution for the Accountant General Office of three State Governments of India
• Pioneered home grown quality tool to help my branch achieve Capability Maturity Model Level 5 software certification From July 1998 to December 1999 (1 year 6 months) Mumbai Area, India
MBA, Marketing, Strategy @ University of Michigan - Stephen M. Ross School of Business From 2010 to 2012 Company Sponsored Continuing Education @ Emory University - Goizueta Business School From 2008 to 2010 Leadership and Team Building @ Oracle University - Harvard Online From 2008 to 2009 Bachelor of Technology, Computer Science & Engineering @ National Institute of Technology Warangal From 1994 to 1998 Gaurav Verma is skilled in: New Business Development, Product Management, Product Marketing, Business Strategy, Strategy Development, Building Customer Relations, SaaS, Mobile Applications, Software Project Management, Market Research, Enterprise Software, Start-ups, Financial Modeling, Strategy, CRM
Websites:
http://blogs.oracle.com/gverma,
http://open-source-experiments.blogspot.com