- A driven, entrepreneurial leader with over 14 years of exceptional experience in multi-format retail marketing
- Repeated successes at igniting sales, delivering record-setting results, and launching new brands
- A history of achievement at turning around stagnant brands and struggling stores
- Recognized for broad strengths in cross functional collaboration, strategic planning and innovation, team development, market and competitive analysis, brand building and promotional campaigns, advertising and media buying
- Guest lecturer at Carnegie Mellon University; Moderator at The Association for Convenience and Fuel Retailing (NACS)
- Executive Education Series, Carnegie Mellon University; MBA, Temple University; BS, Bombay University
Specialties:Retail Marketing • Consumer Durables • Food & Beverage • Consumer Packaged Goods • Financial Services
Director of Marketing @ - Develop and direct marketing strategies to grow the Total Wine & More brand
- Launch new stores / markets
- Grow comparable sales in stable and growing markets
- Exploit profitable and niche market segments From August 2012 to Present (3 years 3 months) Washington, D.C.Senior Marketing Manager @ Market District; Beer, Wine, and Liquor
Expanded responsibility to lead the experiential marketing efforts and create an environment where customers can experience an enjoyable, informative, and inspiring exploration of food. Grow the gourmet foodie stores with $400+ million in sales and continue building awareness and sales for beer, wine and liquor to make it a destination category with 18% annual growth.
Key tasks – Devise marketing strategies, execute promotional and competitive defense plans, work with agencies for media buys and creative, and analyze customer research and promotional metrics. Partner with cross functional teams to develop and execute the AOP to achieve sales goals. Plan and administer $8+ million marketing budget.
• Delivered STS sales growth at Market District stores by creating a one-of-a-kind food and shopping experience:
Hosted 40 national and local celebrity food experts with live cooking demonstrations for over 15,000 customers
Created niche events: Food and Wine Fridays, Burger Bash and Chili Cook-off, resulting in 45% traffic increase
Explored food trends to recommend and launch a Foodie Truck to grow brand and generate incremental sales
Initiated a multi-faceted B2B marketing plan for the catering business, increasing sales by 35%
Analyzed consumer insights and best-in-class retailers to pilot ‘Curbside Express’ online grocery ordering service
• Collaborated with wine and liquor vendors for Catalina promotions, doubling sales vs. market trends
• Executed multicultural marketing plans resulting in 26% sales increase and 20% increase in customer penetration
• Created competitive response plan for stores, increasing sales versus market growth rate
• Awards: Retail Marketer of the year (AMA) and Runners-up for Corporate Marketing Campaign of the Year (IACP)
• President’s Award for marketing the Pennsylvania beer launch to 30 stores, resulting in $7+ million in sales From February 2011 to August 2012 (1 year 7 months) Greater Pittsburgh AreaSenior Marketing Manager @ Fuel and Convenience (GetGo & Giant Eagle Express); Beer, Wine and Liquor
Promoted into new role in the fast-growing fuel and convenience business with $2.5+ billion in annual sales. Worked with Merchandising, Operations, Legal, Advertising (internal and external agencies) and Vendors to support and grow the businesses. Managed $5+ million marketing budget.
• Delivered multiple same store sales increases and exceeded sales goals as Team Marketing Lead:
GetGo & Giant Eagle Express - increased fuel sales 20% and 26% and inside sales 14% and 8% respectively
Grew sales car wash 22%; drove Beer, Wine, Liquor sales 14%
• Used fuelperks! loyalty program to create specialized promotions for key products at GetGo / GEX. Increased coffee units 7% and sales over 13%. Increased foot long sub units over 44% and sales more than 58%.
• Initiated Catalina promotions for beer, resulting in sales increase of over 30%
• Partnered with the interactive agency and digital team to enhance beer and wine presence via Social media and web
• President’s Award for implementing multicultural marketing plans towards the Inclusion and Diversity Initiative
• Team Achievement Award for “Box Tops for Education” community program, beating national redemptions by 33% From 2009 to 2011 (2 years) Greater Pittsburgh AreaMarketing Manager @ Center Store Grocery; Non-Foods; Beer, Wine, and Liquor
Led the marketing efforts for businesses totaling $2.5+ billion in annual sales. Responsible for strategic planning, customer analysis and implementing consumer communication plans to increase sales.
• Worked with Unilever, Miller Coors, Kellogg’s, Gallo, etc. to develop 250 retail promotions achieving 14% sales increase
• Collaborated with vendors to create a dinner-and-movie theme for Frozen Food Month, resulting in a 12% sales increase
• Partnered with the PepsiCo team to develop a unique promotional idea that achieved an 8% increase in sales
• Selected by executives to plan three pep rallies to support New Lower-Price campaign with short lead-time. Over 2,000+ employees attended. Created team member education and marketing tools for all 35,000+ employees.
• President’s Award for best cereal promotion in company history; 2.3 million SKUs sold, exceeding goal by 29%
• Team Achievement Award for P&G laundry compaction initiative, growing sales 10% within 3 months of launch From 2008 to 2009 (1 year) Greater Pittsburgh AreaMarketing Manager @ Center Store Grocery and Non-Foods
Increased responsibility as the marketing lead for businesses totaling $2+ billion in annual sales. Collaborated with Merchandising, Advertising, and Vendors to execute trade and promotional plans. Managed two direct reports.
• Planned and executed cause marketing event for Susan G. Komen Foundation, delivering $2+ million in sales and over $40,000 in donations within one month
• Worked with Georgia Pacific to create specialized promotions resulting in sales increase of over 50%
• Analyzed industry trends to recommend and pilot Red Box DVD rental kiosk, leading to 5 million rentals chainwide From 2007 to 2008 (1 year) Greater Pittsburgh AreaMarketing Manager @ Non-Foods (General Merchandise, Video, Photo, Service Desk)
Given responsibility for flat/declining Photo, Video and General Merchandise business totaling $150+ million annually.
• Created and implemented marketing plans that grew video sales 36% over plan, general merchandise 10% ahead of plan, and photo 15% over plan. Delivered $1 million in weekly sales for video during holidays, a company first.
• Instrumental in marketing the transformation of Photo business into digital photo-processing and online
• Worked with TicketMaster on sponsoring family friendly shows, resulting in increased traffic at Giant Eagle outlets From 2006 to 2007 (1 year) Greater Pittsburgh AreaRegional Brand Manager @ Developed and implemented ‘consumer-centric’ regional marketing programs, merchandising strategies, and media plans to increase brand awareness, store traffic, and sales. Analyzed ROI and devised plans to optimize marketing mix (broadcast, print, FSIs, magazines, direct marketing, and POP). Responsible for $60+ million in sales and $4+ million marketing budget. From 2000 to 2006 (6 years) Iselin, NJ
Executive Education Series @ Carnegie Mellon University From 2009 to 2009 MBA @ Temple University From 1998 to 2000 Gaurang (G-Man) is skilled in: Retail, Marketing Strategy, Direct Marketing, Advertising, Competitive Analysis, Marketing, Brand Management, Cross-functional Team..., Merchandising, Market Planning, Social Media, Customer Insight, Sales, Sales Management