Chief Marketing Officer and General Manager, Sort Business Unit @ Syncsort
Founder and CBO (Chief Buzz Officer) @ Practical Digital Marketing
Senior Fellow/Lecturer @ Wharton School- Initiative for Global Environmental Leadership
MBA, Marketing @
NYU Stern School
Not Your Typical...
I am not your typical marketing guy; I am not your typical digital marketing guy; and, I am not your typical “green” guy. Basically, I am not typical. What I am is… driven. Driven to find the solutions to complicated problems, driven to deliver exceptional results, and driven to utilize the right marketing tools,
Not Your Typical...
I am not your typical marketing guy; I am not your typical digital marketing guy; and, I am not your typical “green” guy. Basically, I am not typical. What I am is… driven. Driven to find the solutions to complicated problems, driven to deliver exceptional results, and driven to utilize the right marketing tools, not necessarily the ones with the biggest buzz.
Marketing is Complicated Today
The number of available outlets for spending marketing dollars is exploding, but all of these platforms are not necessarily delivering superior performance. I know social, mobile, SEM and a slew of other digital tools, but I believe in matching the solution to the best available opportunities. There are no shortcuts for doing the hard analysis and testing to determine how to maximize the spend.
Green Needs to be Practical
And a word about green… I believe in the concept of Practical Green. Basically, an organization should not have to sacrifice functionality, cost , or results to deploy green solutions to their business. It has to make sense for the organization or why should they waste the resources to implement a sustainable program. I like to work with companies that aren’t looking for the “flash” of green, but how to leverage green to achieve superior results. Green marketing is an amazing opportunity, but it needs to be done right.
What I Bring an Organization
1) Seasoned leadership and managerial skills that have been tested in good and bad times.
2) Marketing expertise and the ability to combine traditional tools with digital ones to deliver results.
3) Experience guiding entrepreneurial ventures to generate exponential growth.
Specialties: big data, ETL, Hadoop, data integration, digital marketing, venture, content marketing, social media, mobile, SEM, search engine marketing, email marketing, event marketing, experiential marketing, green marketing, sustainability, CMO, chief marketing officer, COO, chief operating officer.
Chief Marketing Officer and General Manager, Sort Business Unit @ Big data and Hadoop have the potential to change everything. These new data approaches will have the kind of impact the internet did a decade ago. At Syncsort, we are helping some of the largest organizations in the world leverage these technologies by moving their data, transforming it, and deploying it. I have successfully created a modern marketing organization at a 45 year plus, venture based company that is nimble, focused, and productive. Through a combination of traditional marketing savvy and digital marketing expertise, I have ensured that Syncsort is no longer the best kept IT secret.
As General Manager of the Sort Business Unit, I am responsible for a significant revenue and profitability center at Syncsort. I have full P&L responsibility for Syncsort’s Unix and DMX sort, as well as Application Modernization, products. My role is to drive innovation and profitable growth in key organization business unit. From December 2012 to Present (3 years 1 month) Founder and CBO (Chief Buzz Officer) @ Marketing is awash with new digital outlets to reach consumers and businesses. The problem is that while everyone is busy experimenting with these new marketing platforms, few truly understand how to select the right tool for the job. That is where Practical Digital Marketing comes into the picture. We help organizations meld together classical marketing common sense with the ability to leverage the "right" tools to meet objectives. There is a sweet spot for your digital marketing program...let us help you find it! From March 2010 to Present (5 years 10 months) Senior Fellow/Lecturer @ Teaching MBA/graduate level courses in Environmental Management and Corporate Sustainability Strategy. Senior adviser to IGEL assisting with branding, strategy, and conference content. Frequent moderator and speaker for multiple university and IGEL events. Member of the Alumni Advisory Board for IGEL. From September 2012 to Present (3 years 4 months) Greater Philadelphia AreaChief Operating Officer @ Geoscape Solar specializes in residential, commercial, and non-profit solar projects. Owned marketing, sales management, and technology. Responsible for delivering consistent lead flow, a strong digital presence, developing/delivering sales training, and all tech solutions for the organization. From January 2011 to May 2012 (1 year 5 months) Founder and Managing Partner @ Created the business model that transformed a small digital printer into a key player in the traditional and green event space. Utilized a broad array of digital marketing tools including SEM, SEO, PPC, blogging, and social media to achieve strong web positioning and B2B lead generation. Developed a integrated green marketing program that positioned Go Green Displays as a thought leader in the sustainable event marketplace. From September 2004 to February 2010 (5 years 6 months) Managing Director @ VP Managing Director in charge of key accounts and new business development. Responsibility for New Product Development initiative. From September 1992 to September 2004 (12 years 1 month) Manager @ Manager in Student Marketing and Small Business Corporate Card.
Developed B2B sales force selling tools, direct mail programs, and cross customer base marketing strategies. From May 1989 to September 1992 (3 years 5 months) Associate @ Hired as research associate and promoted to associate position. Experience in pharmaceutical, consumer products, retail, and health care. Involved in HR consulting projects including sales force compensation, employee appraisal, and succession planning. From 1986 to 1988 (2 years)
Bachelors, Business @ University of Pennsylvania- Wharton From 1982 to 1986 MBA, Marketing @ NYU Stern School From 1989 to 1992 Livingston High School Gary Survis is skilled in: Email Marketing, Digital Marketing, Online Marketing, SEO, Social Media, PPC, Event Marketing, Viral Marketing, Sustainability, Green Marketing, SEM, Web 2.0, Lead Generation, Marketing Strategy, B2B Marketing