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Gary Schoenfeld


Consumer focused CEO, brand builder & board member.

Los Angeles, California

Section title

Gary Schoenfeld's Email Addresses & Phone Numbers

Gary Schoenfeld's Work Experience

Fashion Nova


Los Angeles


Board Member (and six months as President)

2005 to 2009

Global Brands Group (Master Licensee FIFA & FIFA World Cup)

Vice Chairman & Co-CEO

2006 to 2008

Gary Schoenfeld's Education

Stanford University Graduate School of Business

Master of Business Administration - MBA

1986 to 1988

University of California, Los Angeles

Bachelor's degree, Economics, College Honors, Phi Beta Kappa

1980 to 1984

Gary Schoenfeld's Professional Skills Radar Chart

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Based on our findings, Gary Schoenfeld is ...

56% Left Brained
44% Right Brained

Gary Schoenfeld's Estimated Salary Range

About Gary Schoenfeld's Current Company

Fashion Nova

Frequently Asked Questions about Gary Schoenfeld

What company does Gary Schoenfeld work for?

Gary Schoenfeld works for Fashion Nova

What is Gary Schoenfeld's role at Fashion Nova?

Gary Schoenfeld is COO

What is Gary Schoenfeld's personal email address?

Gary Schoenfeld's personal email address is ga****[email protected]

What is Gary Schoenfeld's business email address?

Gary Schoenfeld's business email address is g****[email protected]

What is Gary Schoenfeld's Phone Number?

Gary Schoenfeld's phone (213) ***-*128

Who are Gary Schoenfeld's colleagues?

Gary Schoenfeld's colleagues are Ja'Shae Jones, Rebecca Beach, Robin Fox, Juliea Baker, Aidan Takumi, Julie Ariel, Edgar Ramirez, Erin Cohen, Dominique Grillon, and Bob Schlotfelt

About Gary Schoenfeld

📖 Summary

COO @ Fashion Nova Los AngelesBoard Member (and six months as President) @ Aritzia Board member of Vancouver based, women's apparel retailer from 2005 to 2009 owned by Berkshire Partners . Briefly President of Aritzia LLC and CEO of Aritzia USA which was cut short by '08-'09 recession as U.S. expansion and prospective IPO were put on hold. Resigned as Board member upon joining PacSun. From 2005 to 2009 (4 years) Vice Chairman & Co-CEO @ Global Brands Group (Master Licensee FIFA & FIFA World Cup) Joined three partners based in London, Singapore and Dubai in global licensing business which included Master Licensee for FIFA and the FIFA World Cup along with Disney food licenses in Asia, PGA Tour and others. Established initial worldwide brand, merchandising and retail strategies for the 2010 FIFA World Cup and launched first Disney QSR concept in Singapore. Moved family back to London for one year in '07-'08 (after living there in 2005). Plan to then relocate headquarters to Los Angeles proved unfeasible primarily due to increased need for coordination with FIFA in Europe and South Africa. Resigned as Board member upon joining PacSun. From 2006 to 2008 (2 years) Partner @ McCown De Leeuw and Co. Hired as an associate and in 1993 became Partner in a $400M middle market private equity firm based in Menlo Park, CA. Sourced, reviewed and negotiated multiple transactions across various industries including: footwear and apparel; fitness and health; supermarkets; automotive services and industrial distribution achieving an IRR in excess of 30%. From 1988 to 1995 (7 years) Menlo ParkSummer Associate Investment Banking @ Goldman Sachs From 1987 to 1987 (less than a year) Financial Analyst @ David H. Murdock Development Company From 1984 to 1986 (2 years) Board Member (Interim Head of Retail 7 months) @ GOAT Group GOAT is the World's largest sneaker marketplace with an amazing assortment of the most coveted sneakers including Nike's, Jordan's, adidas and Yeezy's. The Company has raised nearly $100M in venture funding from preeminent firms including Index Ventures, Accel, Upfront Ventures and Matrix Partners.Early in 2018, GOAT acquired the iconic Flight Club stores and on line marketplace furthering its leadership position. The two companies together are now able to leverage GOAT's technical strengths with Flight Club's long history at the center of sneaker culture and a favorite destination on Broadway in NY and Fairfax in LA. Culver City, CaliforniaPresident & Chief Executive Officer @ PacSun Hired as 4th CEO in 5 years after stock reached a low of $0.72, inheriting negative comp store sales of -20% which were cut to -8% in 2010 and stabilized at flat in 2011. Completely transformed nearly all facets of the business including merchandising, brand mix, retail operations, product lead times, management team and marketing. Aged up target customer to older teens/early 20's, embraced both men's and women's and re-established brands as top priority. Built up social media awareness to help introduce "the New PacSun" and launched strategic licensing initiatives with Kanye West, Kendall & Kylie Jenner, MetoWe and Fear of God to help further improve profitability, utilize internal product development and new speed to market capabilities, and transition from action sports to fashion and lifestyle. Outperformed industry and peer group with positive comps in 13 of next 16 quarters, 500+ bp improvement in merchandise margins and $47M improvement in EBITDA, yet could not fully overcome structural problems of high occupancy costs and too much debt. Led business through successful, pre-packaged Chapter 11 restructuring in 2016 in five months: all vendors and suppliers paid 100%; consensual agreement reached with all key landlords resulting in $30M+ annual rent reductions; maintained critical brand relationships including adidas Originals, Nike, Vans, Obey and Brandy Melville along with the continued addition of new brands including Calvin Klein and Tommy Hilfiger; preserved $350M NOL for Golden Gate Capital upon conversion of debt to equity. Recognized by Mergers & Acquisitions as 2016's most successful middle market restructuring. Amidst crowded retail apparel landscape, company emerged best positioned in over a decade and strong brand momentum continued to drive positive comps in first half of 2017. From 2009 to 2017 (8 years) President & Chief Executive Officer @ Vans, Inc Transformed $80M struggling domestic shoe manufacturer (losing money) into one of the most enduring and coveted lifestyle brands to emerge over the past 25 years. Shifted from manufacturer to a brand and consumer dominated strategy. Reclaimed authentic heritage in skateboarding and surfing and broadened overall lifestyle positioning blending sports, music, art and fashion long before that became a more common thread of youth culture. Activations and proprietary marketing included sponsorship of more than 600 athletes around the world; sponsored and then acquired the Vans Warped Tour; created the Vans Triple Crown series with three events across seven different sports featured on NBC, Fox Sports and ESPN; produced Dogtown the movie which won two awards at the Sundance Film Festival and built the world's largest indoor skate park (as part of a regional shopping mall).Merchandising evolved as production was moved off-shore and new designers and developers joined the company. Carefully segmented channel distribution was then adopted which helped migrate Vans from key accounts such as Mervyn's, Kohls and JC Penney to being featured with its new Vault collection in the most coveted stores worldwide including Fred Segal (LA), Beams (Tokyo) and Colette (Paris). Established European headquarters and distribution in 1999 which helped drive significant growth internationally and in 2003 opened Vans' first flagship store which continues to be a showcase on Carnaby Street in London.Achieved more than five-fold growth in 9 years (including licensed sales in Japan) and a very distinct brand positioning at the center of youth culture. The company was sold in 2004 after receiving an unsolicited bid by VF Corporation at ~12x EBITDA , reflecting an increase of almost seven times the company's low of $3.00 per share in 1995. From 1995 to 2004 (9 years) Greater Los Angeles Area

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In a nutshell

Gary Schoenfeld's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

4 year(s), 8 month(s)

Gary Schoenfeld's Willingness to Change Jobs



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