Working within a cross functional team, I am a marketing manager focused on driving new business acquisitions and growing mid-week revenue across our operational areas in the UK. Responsible for a dedicated budget, I develop and manage a multi-channel marketing strategy, working within a matrix when necessary and with specialised agency support. Company objectives direct our B2B...
Working within a cross functional team, I am a marketing manager focused on driving new business acquisitions and growing mid-week revenue across our operational areas in the UK. Responsible for a dedicated budget, I develop and manage a multi-channel marketing strategy, working within a matrix when necessary and with specialised agency support. Company objectives direct our B2B approach, particularly focusing on acquisition from the SMB sector. I am required to manage key stakeholders and engage them in order to deliver campaigns and results which serve the needs of the wider business and have maximum impact. Working for such a fast paced and growing company provides tremendous opportunities for developing new campaigns, but we continue to strive for high ROI channel activity. It's been a whirlwind few years and I'm looking forward to what the future brings. Specialties: • B2B Marketing • SMB Audience Segmentation • Direct Response Channel Marketing • Agency Management • Customer Relationship Management • Digital Display • Lead Generation • Digital Content • Brand Communications • Public Relations • Corporate Social Responsibility • Car Sharing • Green Transportation • Sustainable Business PracticesSenior Marketing Manager, UK @ From November 2013 to Present (2 years 2 months) London, United KingdomMarketing Manager, Zipcar for Business & Zipvan @ Zipcar is the world's largest car club, providing a convenient and cost effective transport solution for over half a million people across the UK and North America. Hourly and daily 24/7 on-demand access to cars and vans starting at just £3.96 per hour, makes Zipcar a great alternative to car ownership, taxis, company cars and even public transport. From October 2011 to November 2013 (2 years 2 months) London, United KingdomMarketing Product Manager @ Streetcar launched in April 2004 and grew to be the UK's largest car-sharing service with over 80,000 members and 3,500 businesses using over 1,000 locations in 7 UK cities by 2010. In April 2010, Streetcar was acquired by Zipcar, the leading global car-sharing service, for $50 million. Stepping into a newly created role, designed to help facilitate rapid growth for our B2B offering, I was responsible for: - Establishing lead generation channels for Streetcar for Business, successfully achieving year on year growth of 40% for new business accounts. - Managing acquisition channels including; SEM, Display Advertising and DM campaigns. - Developing strategic partnerships to promote and position Streetcar for Business and Streetvan within our target audience. During 2011, I was part of the key integration team that saw Streetcar transition to the Zipcar brand and operational platform. Involved in multiple pan-business work teams focusing on; member transition, user experience, account management, value propositions for the UK market and the creation and launch of a new brand, Zipvan. Coordinated cross team implementation of new Zipcar for Business and Zipvan brand identities, product structures and service benefits. Worked closely with counterparts in North America in order to deliver service solutions relevant to the UK market, but also ensure consistency across both operational areas. From January 2011 to October 2011 (10 months) PR & Marketing Executive @ PR responsibilities included: - Creation of communication calendars and executing media & press releases with agency support. - Stakeholder & agency management. - Reporting on coverage and distributing updates for the Senior Management Team. - Management of negative press and coordination of all media requests including; case studies, testimonials, employee quotes and company statements. Working within the marketing team, I also managed CRM projects including the relaunch of the member get member function and the re-design of our on-boarding and retention member communications. From May 2010 to January 2011 (9 months) Business Development Executive @ Working within the B2B sales team, was initially responsible for the conversion of inbound leads and quickly progressed into a development role. Required to: - Develop and grow individually sourced opportunities. - Source new lead generating partnerships. - Manage and develop key account relationships. Role also required working with the marketing team to acquire relevant collateral to support the activity of the wider business team. From March 2009 to May 2010 (1 year 3 months) BA (Hons), Politics and Communication @ University of LiverpoolUniversity of Nottingham Garry Thornton is skilled in: Corporate Social Responsibility, Customer Engagement, Business Travel, Marketing Strategy, Sustainable Business, B2B, Direct Marketing, Digital Marketing, Search Advertising, Partnerships, Stakeholder Management, Budget Process, Marketing, Lead Generation, CRM
Senior Marketing Manager, UK
November 2013 to Present
London, United Kingdom
Marketing Manager, Zipcar for Business & Zipvan
October 2011 to November 2013
London, United Kingdom
Marketing Product Manager
January 2011 to October 2011
PR & Marketing Executive
May 2010 to January 2011
Business Development Executive
March 2009 to May 2010
What company does Garry Thornton work for?
Garry Thornton works for Zipcar UK
What is Garry Thornton's role at Zipcar UK?
Garry Thornton is Senior Marketing Manager, UK
What industry does Garry Thornton work in?
Garry Thornton works in the Leisure, Travel & Tourism industry.
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