Have been at AKQA on the Old Navy media team for almost two years. Have extensive experience in all facets of media buying, planning, implementation and reporting.
Extensive knowledge of the DBM and DCM Ad serving and planning platforms as well as all social ads platforms (Facebook, Twitter, Pinterest, tumblr and Instagram). Regularly use MOAT analytics tools as well as comscore and MRI data research tools when planning and executing campaigns.
Media Planner @ Successfully planned, negotiated, and implemented multi-million dollar digital media buys for Old Navy
•Sold through high level media strategy and plan recommendations to clients, averaging 5 a quarter
•Managed paid media on Old Navy's social channels, including direct oversight of partnerships with Pinterest & Tumblr
•Developed content creation strategies, working with premium bloggers, influencers, and publishers to execute programs.
•Worked cross-functionally with internal and external Account and Creative teams to manage custom creative feedback and approval process between client and publishers
•Actively participated in weekly meetings with Old Navy's internal social analytics team to discuss content optimization and strategy
•Worked directly with internal analytics team to develop KPIs and measurement plans based on campaign objectives
•Directly managed Associate Media Planners From June 2015 to Present (7 months) Associate Media Planner @ •Supported team in development and presentation of digital media objectives, strategies, and plans
•Worked with 15+ publishers to implement plans, ensure delivery, optimize, and negotiate make-goods per campaign
•Managed client authorizations, publisher contracts, performance reports, and billing
•Responsible for leading and managing client status calls weekly From March 2014 to June 2015 (1 year 4 months) Media Intern @ From September 2013 to March 2014 (7 months) Sales Associate @ From June 2013 to September 2013 (4 months) President @ work with student athletes to build community both on campus and outside in the surrounding area. Fundraising for make a wish and doing community outreach projects were major parts of what PSAAC does on a week to week basis From 2010 to May 2013 (3 years) Intern @ From May 2011 to July 2011 (3 months) Co-Founder @ Co-Founded play on soccer in Helena Montana with my father in 2007. Responsible for ordering merchandise. It is Montana's most successful soccer only retailer. From 2007 to 2010 (3 years)
Bachelor of Business Administration (B.B.A.), Marketing @ Dominican University of California From 2009 to 2013 International marketing, International marketing @ France business school From 2013 to 2013 Minor in sports management, Sports management @ Dominican University of California From 2009 to 2013 Garrett Mitchell is skilled in: Sports, Fundraising, Sports Management, Facebook, Social Networking, Social Media Marketing, PowerPoint, Digital Media, Facebook Marketing, Marketing, Advertising, Microsoft Excel, Microsoft Word, Soccer, Athletics