Marketing expert with a track record of delivering double digit growth on both new and established brands.

Group Chief Marketing Officer @ From September 2015 to Present (4 months) London, United KingdomNon Executive Director @ From April 2015 to Present (9 months) London, United KingdomChief Marketing Officer @ From April 2015 to September 2015 (6 months) London, United KingdomBrand Director @ Brand lead for MoneySuperMarket, TravelSuperMarket, MoneySavingExpert & OnTrees. Key focus was MoneySuperMarket and managed offline comms, integrated events, insight, partnerships, mobile marketing & UI design. Also interim manager for PR, Content, Corporate Affairs and Social. Created a step change in creative effectiveness for MSM with #epicstrut: gazzilions of views on Youtube views and went viral. Great when you have fun and deliver massive results. From 2012 to 2015 (3 years) Marketing Director @ Member of the UK Leadership Team and Global Brand Marketing Board with responsibility for marketing support for £650m business in the UK. Lead a team of 23 marketers and brands including Pedigree, Whiskas, Sheba, Cesar and Catsan. Learnt how to turn the sausage machine handle. :-) From 2009 to 2011 (2 years) Marketing Director @ Created and launched the brand 'Bear Snacks' for Urban Fresh Fruit. Defined the full marketing mix (even the collector cards…a production issue which became a great opportunity) and brought in key people to bring to life. Bear secured listings across all leading grocers, became Grocery Snack of the year and has gone on to win numerous other awards. Along side Bear I consulted to other SMEs and major blue chip clients including Ecover, Innocent, Firefly, SAB Miller, Premier Foods, Dailycer and Tesco. From 2008 to 2009 (1 year) Marketing Director @ Managed a diverse team and enhanced overall marketing capability & accountability.Revenue increased from £70m to over £100m, value share from 65% to 74%, penetration from 15% to 22% and brand advocacy from 45% to 50%. Most importantly I had a darn good time and learnt what a brand and marketing is really all about. From 2006 to 2008 (2 years) Nestle Brands Controller @ Lead Nestle cereal and bars delivering over 38% growth over 5 years. Total revenue responsibility over £200m with an annual marketing spend of £22m. Repositioned the entire Nestle cereal portfolio to ‘Nestle Whole Grain Cereals’ an initiative rolled out globally. Developed bespoke UK propositions including Shredded Wheat/heart and various third part links with Disney, BHF, Penguin & schools. From 1998 to 2006 (8 years) Marketing Manager @ Kraft: Managed Golden Churn in the UK and overseas. Developed an NPD pipeline to leverage unique production capability and chocolate assets. St Ivel: Relaunched Vitalite and lead the integration of the Kraft brands into St Ivel following its acquisition. From 1995 to 1998 (3 years) Brand Manager @ From graduate trainee to country manager in Israel launched 9 new brands and leading the acquisition of 2 local Israeli businesses. From 1990 to 1995 (5 years)

Bsc Hons, Chemistry @ Bristol University From 1986 to 1989 Ampleforth College From 1980 to 1986 Gareth Helm is skilled in: Start-ups, Consumer Insights, International Branding, Product Development, NPD, FMCG, Brand Development, Marketing Strategy, Market Research, Business Strategy, Strategic Planning, Marketing Research, Marketing Management, Integrated Marketing, Leadership