10 years experience in Brand Development and Sales with Unilever.
Lead marketing for Premium Beverages in South Asia and entire Skin Cleansing portfolio in NAMET(North Africa, Middle East and Turkey).
Worked across Sales and Distribution,Skin Care Customer Marketing function.
1)Strong functional experience in brand marketing and innovation strategies as well as communication and advertising development
2) Market and category development in D&E markets.
3)An educational background in economics and statistics explains the love for numbers!
4)Passionate about marketing in the new age changing communication environment on digital and experiential marketing
5)Personally, I am passionate about fusion of classical rock and eastern classical music and popularising it among youth.
Global Marketing Director, Skin Cleansing @ Crafting global positioning and innovation for a 500 mn Euro portfolio of Brands within skin cleansing From April 2014 to Present (1 year 9 months) Regional Brand Development Director, Skin Cleansing @ From March 2013 to April 2014 (1 year 2 months) Senior Marketing Mananger on Skin cleansing (North Africa, Middle East, Turkey) @ From September 2011 to February 2013 (1 year 6 months) Marketing Manager,Premium Beverages,South Asia ,Unilever @ From October 2008 to March 2012 (3 years 6 months) Senior Brand Development Manager Lipton, South Asia; Customer Marketing Skin care;ASCM @ From August 2007 to October 2008 (1 year 3 months)
MBA @ Indian Institute of Foreign Trade From 2000 to 2002 South Point From 1982 to 1997 Presidency College Ganguly, Priyanka is skilled in: Brand Management, Brand Development, Digital Marketing, FMCG, Marketing Strategy, Strategy, Cross-functional Team Leadership, Advertising, Marketing, Consumer Behaviour, Trade Marketing, Marketing Management, Product Innovation, Team Leadership, Customer Insight