I’m an Executive Creative Director with background in experience design. I started my digital agency career in Reykjavik, Iceland in 2000. After few years in the industry I decided to expand my wings and moved to New York to further develop my interest in interactive experiences at Parsons School of Design. At Parsons I explored interactive video and physical installations, fun experimentations that gave be a good understanding of digital experiences in physical spaces. After graduating Parsons I joined R/GA as an experience designer on the Nike account. I have worked on most of Nike’s sub-brands, developing everything from digital brand communications, to apps and digital platforms. I was a Group Executive Creative Director on the Nike account at R/GA NYC, leading work that spanned everything from digital commerce, to NIKEiD and digital retail experiences. That’s when I started to develop my passion for seamlessly connected experiences (omni). Currently I work as a Group Executive Creative Director for R/GA in Stockholm, building up the team and setting the creative vision for the office. I’m a true believer in diverse teams, both from a cultural standpoint and skillset – that’s where the magic happens. I love to create meaningful experiences, something that either changes behavior or improves our client businesses. The work should at least make the everyday life just a little bit easier.

Group Executive Creative Director @ From April 2014 to Present (1 year 9 months) Group Executive Creative Director @ From November 2012 to April 2014 (1 year 6 months) Executive Creative Director @ From March 2012 to November 2012 (9 months) Creative Director @ I currently work as a creative director on the Nike account at R/GA. I manage a team of interaction designers within the account as well as being one of the lead creatives on the Nike commerce team. My work has spanned everything from small campaign features to big experience platforms. I have worked on the Nike account for 5 years and 1 year on the Walmart account From March 2010 to April 2012 (2 years 2 months) Associate Creative Director @ An Associate Creative Director within the interaction design group at R/GA. We work with the team to come up with new innovative ideas for our clients, focusing on user behavior. I've worked on various projects, from big re-design projects, online strategies, simple web applications and phone applications. From June 2009 to May 2010 (1 year) Interaction Design Director @ Was the lead interaction designer for all Nike Brand accounts within R/GA giving direction and training designers across the account. Was responsible for implementing Nike sites into a new global framework designed by my team. From April 2008 to June 2009 (1 year 3 months) Senior Interaction Designer @ Worked as an interaction designer across accounts on the Nike account. Did work on NikeWomen.com, worked on a NikeBasketball mobile app, NIKEiD explorations and Nike OS (framwork for all Nike sites). Started to lead and mentor other interaction designers within the agency. From November 2006 to March 2008 (1 year 5 months) Interaction Designer @ I was the lead interaction designer on NikeWomen.com. Worked with the team on concept work, strategy, wireframes, monitoring site performance and client relationships. From October 2005 to November 2006 (1 year 2 months) Film Production @ I produced an independant short film in the summer 2005. The film was shot both in Iceland and New York City that summer. About 160 people, including extras participated in this project. The film was nominated as the best short at the Icelandic Film and Television awards and got selected to the Sundance Film Festival in Park City, 2007. From April 2005 to December 2005 (9 months) Information Designer/Researcher @ Looked into communication patterns in military operations. Created user flows based on the research and created wire frames for a possible GIS based technical solutions. From July 2004 to December 2004 (6 months) Project Manager/Executive Producer @ - Web Consultant - Client Management - Staff Management - Project Schedules and follow ups - Information architecture - Worked on a number of pitches for prospective clients I worked with a wide variety of clients including airlines, telecoms companies, banking, automotive, bio pharmaceutical, educational institutes, etc. Some of my clients were: - Icelandair (www.icelandair.com) - The Icelandic Telecom (www.siminn.is) - Toyota (www.toyota.is) - Hertz (www.hertz.is) - The National Bank of Iceland (www.sedlabanki.is) - Icebank Ltd (www.icebank.is) - Decode (www.decode.is) - Air Iceland (www.flugfelag.is) From May 2000 to July 2003 (3 years 3 months)

MFA, Design and Technology @ Parsons School of Design - The New School From 2003 to 2005 BA, Psychology @ Háskóli Íslands From 1996 to 2000 Menntaskólinn í Reykjavík Fura Johannesdottir is skilled in: Interaction Design, User Experience, User Interface Design, Information Architecture, Experience Design, Creative Direction, Digital Strategy, Creative Strategy, Team Management, Manage Client Relationships, Typography, Digital Marketing, Service Design, User Interface, Mobile Applications