Accomplished, results-driven executive with extensive experience in innovative technology companies. Develop and execute high-quality strategic plans focused on marketing, user acquisition, growth, social media, public relations, advertising, SEO, and word-of-mouth. Collaborate effectively with executive leadership and lead global cross-functional teams to meet key business objectives and grow revenue. Develop relationships with key journalists and online influencers. Oversee product launches and develop effective partner and channel marketing strategies. Manage relationships with outside agencies and complete complex competitive analysis. Possesses deep expertise in social media strategies and supervise product development/design and corporate identity. Develop online and print collateral and design and optimize marketing campaigns. Dynamic, highly-motivated leader with expertise in online strategies and commitment to meeting marketing goals.
Specialties: Marketing Strategy, User Acquisition, Growth, Communications, eCommerce, Social Media, Brand Development, Messaging, Community Engagement, Public Relations, Word-of-Mouth, Viral Marketing, Market Research, Product Marketing, Internationalization, Web Analytics, SEO, Online Advertising, Social Network Analysis, Lead Generation, Email Marketing, Data Analysis.
Head of Marketing @ Lumo Bodytech has developed a technology platform that leverages smart sensors and software to optimize performance and address human biomechanics through the real-time tracking of body movement. Lumo’s products empower you to be the best version of yourself. Current Lumo Bodytech products include the Lumo Lift and Lumo Back posture coaches and activity trackers, as well as the Lumo Run smart running shorts. From May 2015 to Present (8 months) Mentor @ swissnex San Francisco is a platform for the exchange of knowledge and ideas in science, education, art, and innovation. Through our public events and study tours, we highlight the best of Swiss and North American ingenuity and create opportunities for networking among our diverse group of professional contacts in the San Francisco Bay Area, Silicon Valley, and beyond. We offer workspace in the heart of downtown San Francisco and the resources to help international guests, start-ups, university outposts, entrepreneurs-in-residence, and other visitors succeed. From March 2014 to Present (1 year 10 months) San Francisco Bay AreaMentor @ ZFunction University is a tech entrepreneurship program in Silicon Valley geared uniquely to Latin American entrepreneurs which lasts 10 months - 3 months in Silicon Valley, the rest in their home countries. From January 2014 to Present (2 years) Mentor @ UpWest Labs is a Silicon Valley accelerator supporting Israel's best entrepreneurs. Their 3-month program provides startups with essential resources, mentorship, seed funding and access to key partners and investors. From January 2013 to Present (3 years)
Diplom, Information Engineering and Management @ Karlsruhe Institute of Technology (KIT) From 1997 to 2003
Websites:
http://www.frederikhermann.com