Frederik Hermann's Email Addresses & Phone Numbers

Director of Growth @ Jawbone Generated strategic plans, leading a cross-functional growth team in initiatives throughout the entire marketing lifecycle, to include retention, affiliate marketing, refer-a-friend program, demand generation, customer acquisition, and engagement. Successfully led KPI-driven ecommerce projects, global promotions calendar, sales forecasting and planning, international expansion, localization, marketplaces, single-sign-on initiative and the implementation of new marketing...

Director of Growth @ Jawbone Generated strategic plans, leading a cross-functional growth team in initiatives throughout the entire marketing lifecycle, to include retention, affiliate marketing, refer-a-friend program, demand generation, customer acquisition, and engagement. Successfully led KPI-driven ecommerce projects, global promotions calendar, sales forecasting and planning, international expansion, localization, marketplaces, single-sign-on initiative and the implementation of new marketing analytics tools. From March 2014 to April 2015 (1 year 2 months) San Francisco Bay AreaMarketing Manager @ vm-people GmbH Created and executed strategic viral marketing, influencer marketing and social media campaigns for major customers, incl. BMW, UMG, Jajah, Fischer, and Fox Searchlight. Managed key accounts and performed social network analysis (SNA). From January 2005 to August 2005 (8 months) Berlin, GermanyMentor @ UpWest Labs UpWest is a Silicon Valley accelerator supporting Israel's best entrepreneurs. The three months program provides pre-seed & seed stage startups with essential resources, mentorship, funding and access to key partners and investors. Since 2012, UpWest Labs has invested in over 80 companies that have raised more than $1B in follow-on funding. Palo Alto, CAHead of Marketing & Sales @ Huami Led all marketing and sales initiatives in the US and Internationally, establishing demand in ecommerce and brick and mortar channels. Creating new global brand, strategic plans, global product management, resulting in strong sales, marketing, advertising, and brand recognition. Recruited, trained, and motivated a global team of 20 in marketing, demand generation, content, SEO, social media, brand, public relations, sales, operations, logistics, and customer success.Huami is publicly traded (NYSE: HMI) and the largest wearable device manufacturer in the world. Huami boosted a 21.5% global marketshare (with Apple at 13.1% and Fitbit at 10.9%) while achieving 91% YoY growth - Source: IDC Q3/2018 Global Wearables Report. From March 2016 to February 2019 (3 years) Mountain View, CAHead of Marketing @ Lumo Directed regional and international marketing, with strong collaboration with executive leadership, product and engineering teams, driving strategy, budget planning, sales forecasting, user acquisition, conversion optimization, inbound channels, retention, promotions, advertising, public relations and social media visibility. From May 2015 to February 2016 (10 months) Palo Alto, CAVice President of Marketing @ Swipp Led international marketing, social media, and brand strategy. Collaborated with executive leadership and product development teams to test, evaluate, and refine company's value proposition. Deployed global go-to-market strategies for B2C products, resulting in 40K signups within first week of launch. Drove six rapid succession product launches for B2C and B2B services, successfully, and built a global ambassador network of over 200 members worldwide. From August 2012 to December 2013 (1 year 5 months) Mountain View, CAVice President of Marketing @ Talenthouse Developed and executed full range of marketing, communication, social and PR campaigns including the company’s launch in June 2009. Developed engaging social media marketing strategy reaching 10M users per campaign for our clients such as Adidas, Montblanc, Bugaboo, Red Bull, Virgin Mobile, and Universal Music. Supervised team of 22 employees in marketing, customer acquisition and customer success and worked closely with third party vendors. · Built the company’s public image, grew its user base, and generated sales leads. Managed all outbound marketing collateral, planned conferences, panels, events and oversaw all sponsorships, advertising, and SEO. · Expanded business into English, Spanish, Portuguese, French, German, Turkish and Russian language sites, corresponding fast growing social communities and inbound marketing activities. · Scaled company to more than 1.5M registered members, 500+ clients and over 250K followers. · Organized one of the largest hackathons in the US with over 2,000 participants increasing brand awareness.Talenthouse is a B2C and B2B social media campaign and online contest management service. It received $25.3M in funding from Reliance Entertainment, Innovation Endeavors, 3TS Cisco et al. From January 2010 to July 2012 (2 years 7 months) Palo Alto, CADirector of Marketing @ Jajah Inc. Conceived and realized entry-to-market, communications, marketing, product and public relations strategies including the company’s launch in June 2005. Led innovative marketing, social media, influencer marketing and PR efforts growing the company’s user base to over 25M customers in 200+ countries. Partnerships and clients include Yahoo!, Microsoft, VeriSign, eHarmony, and Match.com. Oversaw all outbound communications & marketing. · Developed close relationships with key influencers, journalists and bloggers in the telecommunications industry resulting in significant industry buzz for Jajah as a company and 8 subsequent product launches. · JAJAH won the AlwaysOn 100, Pulver 100, Red Herring 100, BusinessWeek 50, Fierce 15, Telecom Council, Top Innovators, and TiE 50 Consumer Web awards. · Opened new Silicon Valley headquarters to hire 25+ employees in the US across business development and ops.Jajah is a VoIP telecommunications provider offering B2C and B2B services. Jajah received $33M in funding from Sequoia Capital, Intel Capital, T-Ventures, Globespan Capital Partners and was acquired by Telefónica Europe/O2 in December 2009 for $207M. From September 2005 to December 2009 (4 years 4 months) Mountain View, CAFounder & CEO @ netzkobol.de | media solutions Founded and led a full-service web design & web development agency. From October 1998 to December 2004 (6 years 3 months) Karlsruhe, GermanyResearch Assistant @ Institute of Information Systems and Management One of the initial hires to launch the Institute for Information Systems and Management - Information Services and Electronic Markets, Department of Economics and Business Engineering, lead by Prof. Dr. Andreas Geyer-Schulz at the Karlsruhe Institute of Technology (KIT), and assisted in academic research and the preparation of lectures and courses. From February 2001 to January 2004 (3 years) Karlsruhe, GermanyTrainee @ T-Systems Enterprise Services GmbH Software QA & documentation, UI/UX design at T-Systems, a division of Deutsche Telekom. Global corporations and European public institutions rely on T-Systems for Information and Communications Technology (ICT). From December 2000 to June 2001 (7 months) Senior Director of Demand Generation & Growth @ BirdEye Palo Alto, California, United StatesSenior Director of Marketing & Growth @ BirdEye BirdEye is the leading customer experience and business reputation platform that allows businesses to turn their customers into a powerful marketing engine using insights from customer feedback across review sites, social channels, and surveys. Happy customers are the most powerful and untapped source of revenue. Customer experience drives ratings. Ratings drive revenue. The BirdEye platform gives businesses complete control of both, to hardwire every business decision around the customer and scale revenue and growth. From February 2019 to August 2020 (1 year 7 months) Palo Alto, CA