Franklin Morris's Email Addresses & Phone Numbers

Senior Director, Global Head of Brand Marketing @ Sisense - Promoted to lead content marketing, visual design, brand strategy/messaging, campaign creation (brand, ABM and demand), social media and communications initiatives globally for $1B+ data analytics company. Manage a 15+ person organization with team members in San Francisco, New York, North Carolina and Tel Aviv. - Lead all...

Senior Director, Global Head of Brand Marketing @ Sisense - Promoted to lead content marketing, visual design, brand strategy/messaging, campaign creation (brand, ABM and demand), social media and communications initiatives globally for $1B+ data analytics company. Manage a 15+ person organization with team members in San Francisco, New York, North Carolina and Tel Aviv. - Lead all content creation — Manage our content program from editorial strategy to the creation of web content, blogs, social, ebook, video, advertising, etc.- Oversee integrated campaigns — Growing awareness through organic and paid marketing programs and integrated, full-funnel brand & demand campaigns that amplify our message and deliver measurable results across owned, earned, shared and paid channels.- Own brand strategy & design — commissioning research and analyzing data to develop a clear, compelling and differentiated brand narratives and messaging framework. Build and standardize brand visual identity to bring brand to life across every customer touch point (both online and offline). San Francisco Bay AreaDirector, Content and Creative Marketing @ Sisense - As brand, content and design leader, I managed a team focused on building brand, executive thought leadership communications, web, and sales content, content strategy, and launch integrated brand and demand campaigns for Periscope Data by Sisense. - Manage marketers who handle content strategy, writing, design, video, web development and project management, as well as agency partners (and corresponding budgets).- Led go to market strategy, including crafting brand & product messaging, positioning and narrative based on target personas, segments and verticals, developing content and campaign plan to grow awareness and drive demand.- Oversee visual identity and activations (digital, traditional and events/conferences), and work to create best-in-class web presence. From June 2018 to July 2019 (1 year 2 months) San Francisco Bay AreaCreative Director @ Pace Communications Directed a large creative content and communications team at the nation’s leading content marketing agency.- My Clients: Oracle, 3M, Facebook, Argo Group and Rackspace. - Provided brand vision, comms campaign & creative strategy, and executive / internal comms for leading global clients.- Led team creating advertising, videos, websites, brand storytelling/thought leadership, PR, employee comms, event & activation plans, collateral, email campaigns, and more.- Pitched and won new business from Fortune 500 clients for our agency. From June 2017 to June 2018 (1 year 1 month) Content Director / Product Marketing - IBM Watson IoT @ IBM - Led product marketing for IBM's Smart Buildings portfolio marketing and global content strategy for Watson IoT for Connected Operations, focusing on key enterprise verticals: manufacturing, real estate, oil & gas, technology, transportation and logistics.- Developed Watson IoT for operations and smart buildings brand narrative and GTM messaging around new product releases, developed sales and enablement materials.- Managed web presence, content strategy & demand campaigns by directing internal creatives and external agencies. - Planned marketing tactics for new releases, developing strategic messaging for portfolios of products, developed marketing automation workflows for complex campaigns.- Our team built ~$400M in pipeline, achieving 140% of annual goal. Increased web traffic to my portfolio of websites and content by 700% YoY. From April 2016 to May 2017 (1 year 2 months) Sr. Content Marketing Manager @ Rackspace, the #1 managed cloud company - Managed content marketing and strategy for Rackspace's Big Data, Cybersecurity, Cloud and Digital Marketing businesses. - Developed strategic content to support brand, launches, integrated campaigns and thought leadership. - Managed daily workload for 5 content writers & 6 vendors/agencies. - Led the launch of our first brand journalism program. - Led content team for corporate web redesign — launched w/ positive KPI: bounce rate -10%, cloud signups +10%, traffic to solution pages +179%. From March 2014 to April 2016 (2 years 2 months) Copywriting Director - Dell Blue In-house Creative @ Dell - Built and managed a 15-person creative team for Dell’s in-house ad agency.- Focused on brand storytelling, website content for 200 product launches per year, and integrated ad campaigns across web, digital, print, video, direct mail, and social. - Promoted from Sr. Copywriter to Team Lead to Copywriting Director. From October 2010 to March 2014 (3 years 6 months) Content Specialist @ Electronic Arts - Authored, edited and published customer-facing and internal communications including social media, mass emails, support articles, reports and newsletters. - Managed global web-based public and internal knowledge base content. From August 2009 to October 2010 (1 year 3 months)