Frank Fumarola's Email Addresses & Phone Numbers

Have held jobs that entailed product management (both from marketing and development aspects), yield management, ad traffiking, business management, web design, usability, user experience, online advertising, web analytics, employee relations, sales, marketing, customer service, process improvement, government compliance, leadership and character development, and more.

Have held jobs that entailed product management (both from marketing and development aspects), yield management, ad traffiking, business management, web design, usability, user experience, online advertising, web analytics, employee relations, sales, marketing, customer service, process improvement, government compliance, leadership and character development, and more.

Energetic self-motivator with excellent analytical, organizational, and creative skills.

Industries I've worked in: Advertising, E-Commerce, Operations Consulting, Manufacturing

Specialties: Asana, JIRA, Pivotal Tracker, Segment.io, Google Analytics, Google Adwords, Microsoft Adcenter, Google Content Experiments, Visual Website Optimizer, Optimizely, Microsoft Office Suite, HTML, CSS, Zendesk, Desk.com, User Voice, Intercom.io, MailChimp, Mandrill, OpenX, Rubicon Project, Sublime 3. Some familiarity with Python / Flask, Ruby on Rails, PHP / Laravel.Product Manager @ Product manager in the ads org From March 2015 to Present (10 months) Mentor @ Volunteer as a mentor to aspiring entrepreneurs.

VFA is a nonprofit program that places our best and brightest at startups in emerging cities, helping build businesses, create jobs, and make an impact. VFA harnesses the power of start-ups to train tomorrow's leaders and create a brighter and more dynamic future. From March 2015 to Present (10 months) San Francisco Bay AreaVP of Product @ VP of Product

September 2013 - February 2015

Director of Product

October 2012 - September 2013

Managed the product lifecycle, from both development and marketing perspectives, for 4 products that collectively service 1,000's of internal and external customers.

• Led product development for display ad server required to serve and optimize 3 billion requests per day with a large cost savings.

• Grew product team to 4 people to manage company voice, UX, support, and market parity of offerings.

• Worked with development and product teams on refactoring project that reduced time required to launch an MVP from 3 months to 3 weeks.

Product Manager

November 2011 – October 2012

Managed the product lifecycle for 2 internal tools that enabled all of sales, marketing, and ops.

• Awarded 50onRed’s inaugural Employee of the Month award in January 2012.

• Managed marketing channel that is part of our monetization and traffic platform with an increase in daily revenue of 20x-30x.

• Reduced labor needed to set up different media buys by up to 50% through automation. From November 2011 to February 2015 (3 years 4 months) Founder / Consultant @ • Run a portfolio of blogs that are monetized via Adsense and Affiliate CPA offers

• Leverage SEO and Social Media to attract traffic for blogs

• Consult for companies, especially ecommerce shops, interested in customer acquisition and online marketing using SEM, SEO, Social Media, Affiliate Marketing, etc.

Co-Founder of UsherBuddy

March 2011 – November 2011

• Accepted into NYC SeedStart Media 2011, a seed stage accelerator that focuses on advertising infrastructure, ecommerce, and mobile applications.

• Primarily responsible for front-end web development using HTML, CSS, and Jquery/Jquery UI. Also marketing, sales, business development, meeting investors, mentors, etc. From February 2008 to August 2014 (6 years 7 months) Ecommerce Product Manager @ • Improve conversion funnel by A/B & MVT testing landing page optimization techniques.

• Research and suggest new product lines and price increases.

• Optimize spend using Google Adwords, Google Analytics, and MSN Adcenter ($1.5MM+ annual ad budget).

Notable metrics:

• SEM, Merchandising, and landing page optimization work led to a 90% increase in sales year-over-year on a budget of a 30% increase while improving margins.

• Ad spend more than doubled year-over-year while cost/conversion dropped 21%. ROAS increased from 1.47 to 2.4+.

• Increased prices, expanded product line, and refined advertising for our motorcycle category: 60% increase in average selling price, 235% over budget in revenues, and 1.2% increase in gross profit margins.

• Increased prices and refined advertising for our boat/marine category: 38% increase in average selling price, 122% over budget in revenues, and maintained gross profit margins. From December 2010 to October 2011 (11 months) Greater Philadelphia AreaProduction / Continuous Improvement Team Leader @ • Led 10+ mechanics, operators, and utility labor in production startup.

• Responsible for: Safety, Quality, Productivity, GMP, and Environmental on 2nd shift.

• Productivity: Realized nominal speed of 100 bpm on 5 machines on cost accounted 75 bpm. From July 2010 to November 2010 (5 months) Greater Philadelphia AreaOperations Consultant @ • Implemented processes to increase clients productivity and management visibility.

• Developed and implemented 5 day schedule for 2 of 3 client departments which were operating 24/7, expected labor savings of $550,000 annually. From March 2010 to July 2010 (5 months) Warehouse Product Availability Supervisor @ • Maximized productivity by utilizing docks, warehouse layout and truck loading patterns which led to a 20+% increase in cases per hour (170cph to 200cph+).

• Over-delivered on service levels by ensuring the optimal inventory levels of full goods were maintained (Target: .5% OOS, Actual: From June 2008 to March 2010 (1 year 10 months) Supervisor & Cornerstone Facilitator @ • Supervised up to 10 package handlers

• Trained, developed, and held workgroups responsible for safety, production and attendance in order to create a healthy and efficient working environment

• Instructed Cornerstone foundations class – a group of up to 15 new employees – which gave all employees the basic knowledge in regards to external and internal customers so that they would be successful at UPS From September 2007 to March 2008 (7 months) District Manager @ • Trained 10 branch operators in sales, marketing, and production management which produced team revenues exceeding $300,000 and personal revenues exceeding $40,000

• Developed and led three day training seminar for branch operators who were recruited and hired by myself throughout Maryland with an emphasis on leadership, sales, marketing, time management, and more

• Handled all customer complaints to help daily operations and consulted for branch operators to improve long-term operations

Branch Operator

February 2005 – October 2005

• Managed production, customer relations, and quality control which produced $60,000 in personal revenues

• Hired, trained, and managed an eight to twelve employee branch to ensure smooth daily operations

• Designed and implemented a marketing strategy to grow my market base

• Estimated painting projects, proposed and booked them to customers in order to expand business (booking rate of 40% on national average of 27% while maintaining profit margins greater than national average) From February 2005 to October 2006 (1 year 9 months) B.S., Logistics, Transportation, and Supply Chain Management && Marketing @ University of Maryland - Robert H. Smith School of Business From 2004 to 2008 Frank Fumarola is skilled in: Product Management, SEM, SEO, Web Analytics, Affiliate Marketing, Analytics, Online Advertising, Google Analytics, HTML, Landing Page Optimization, Digital Marketing, CSS, Conversion Optimization, E-commerce, Reporting & Analysis