Highly motivated, results-focused Social Media Manager, SEO, SEM, Mobile Marketing, IT Consultant, and Computer Instructor with over six years of IT experience, over six years in Computer Training, and over three in sales, customer service & managerial roles.
Possess strong leadership, successful team building capabilities; including diversified Instructional, Coaching, Technical, Managerial, Customer Service, and Communication Skills.
Competitive Problem Solver with proven ability to bring desired results to challenging situations.
Specialties: Social Media Management & Planning, eMarketing, Training & Coaching, Sales, Consulting, Project management, IT Services, Computer Repair & Upgrade, Network Administration & Management, Web Site Design & Development, eCommerce, Programming & Software Development.
Web Developer @ Responsible for designing, coding, modifying and maintaining websites, from wireframe or mockup layouts to function according to a client's UX and UI specifications using scripting languages, content creation / management tools, and digital media.
Perform website quality assurance analysis, maintenance, updates, and upgrades to speed, design and functionality according to SEO best practices.
Confer with management or development team to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
Articulate, exchange, and present information. Communicate in a professional agency environment.
Utilize collaboration and project management tools, such as GitHub, Bitbucket, Slack, Basecamp, Google Apps, MS Office, Email, File Sharing / Cloud, and others.
Write, design, or edit web page content, or advice others producing content. Develop testing routines or procedures. Create data backup to maintain or prevent loss of information.
Strive to create visually appealing sites or apps that feature responsive and/or adaptive design.
Translate wireframes, PSDs, comps and functional requirements into “pixel perfect” operational web designs.
Utilize back-end and front-end technologies for custom full-stack web app, Ecommerce and CMS development. Such as HTML/HTML5, CSS/CSS3, HTML/CSS Frameworks, JavaScript, JS Libraries, PHP, PHP Frameworks, SQL, MySQL, APIs, MVC, LAMP Server/Hosting Environment, CMS, WordPress, and others. From April 2015 to Present (9 months) Social Media Manager, Consultant, Programmer, and PM @ • Planned & successfully implemented electronic marketing campaigns such as, social media management (Facebook, Twitter, LinkedIn, Google +, followers, likes, posts, friends, engagement, eWoM, branding, etc) & marketing (Google Adwords, Facebook Ads, Banner Ads, etc), local online marketing & advertising (Google Maps, online local directories ads such as Craigslist, etc.), affiliate marketing & referral mgmt, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Blogging, Back linking, Branding (business card & logo design, company colors), Website design (UI) & redesign (UX), mobile marketing, lead generation, video sharing (YouTube, Vimeo, etc), and more.
• Provided technology-consulting expertise on business projects, including IT architecture and infrastructure planning & setup.
• Implement pre-sales activities, client demos, project estimates and proposals; identified and built relationships with key decision-makers requirement gathering, systems & site analysis, and interoperable workflow design for stability, growth and efficiency.
• Designed computer networks, relocate data networks, set-up temporary systems, wired remote facilities, custom programming, disaster planning, data recovery, communications, training, creating websites for electronic commerce and migration to wireless networks.
• Helped decide what equipment, environment and programs are best for the firm, taking into account cost, and system reliability.
• Performed routine maintenance, emergency troubleshooting, supporting and modifying existing network, Internet connectivity support, database analysis, configuration, and support, review of commercial software and hardware, work at home solutions (Work at Home Solutions & Remote Desktop Connections), Wi-Fi wireless, or hot-spot design and support, computer security systems design, implementation, and management, and more. From 2004 to Present (11 years) Consultant @ From 2014 to Present (1 year) Greater New York City AreaConsultant @ From 2014 to Present (1 year) Greater New York City AreaComputer Instructor @ • Responsible for teaching computer skills for community members in the Passaic, NJ area.
• Conducted computer-related resume writing, career development, and motivation.
• Prepared reports of student progress for state funded program officials.
• Repaired, upgraded, and maintained/managed computers in the classroom lab.
• Instructed in a variety of computer software applications including basic computer skills.
• Developed individualized-skills-plan of instructions for each student.
• Managed all aspects of the computer classroom, such as, physical setup environment, computer security measures, student discipline and attendance, benefits-time-sheets submission, computer logs, and reports.
• Volunteered as a Network Administrator / IT Support & Project Management. From March 2004 to June 2010 (6 years 4 months) Sales Counselor @ • Sold and delivered Honda line of new and pre-owned vehicles and products.
• Handled customer service and negotiations during the purchase contract. From 2002 to 2003 (1 year) Records Retention Management and Management Consultant (Pitney Bowes Management Svcs) @ • Manager of the Records Department and coordinator for company supplies.
• Implemented computer systems and communication methods for managing, delivering, and maintaining documents and information.
• Security work implementation favoring the protection of the company's mailroom delivery via a security scanner machine validating incoming important packages to the company.
• Attended meetings with COO, Immediate department manager, and team leader for quotas/reports, operations, and planning reviews.
• Responsible for the effective and appropriate supply and disposal the organization's records. From 2002 to 2002 (less than a year) Assistant Sales Manager & Manager in Training @ • Assistant Manager, Manager in Training (MIT) and Ten-Ten-Team member.
• Aided in the training of Staff, team leadership, retail administration and assistance, public relations with companies such as Verizon Wireless, and Sprint PCS, and other top retailers, & Key Holder. From 1999 to 2002 (3 years) Administrative Assistant @ Performed office management and coordinated office support services.
Assisted owner in office tasks such as filing and record keeping, faxing, data entry, manage dot-matrix printers, updated computers, directed mailroom & maintenance, wrote business letters, created document templates and desktop publishing, answered phone calls and set up appointments. From 1998 to 1999 (1 year)
BS, Business Administration @ DeVry University From 2010 to 2014 Accredited Certificate, Small Business Management & Entrepreneurship @ Bergen Community College From 2011 to 2013 License, Real Estate Sales Agent @ KOVAT's School of Real Estate From 2011 to 2011 Accredited/Professional Certificate, Microsoft .Net Programmer/Developer @ Advanced Computer Education (ACE) From 2003 to 2004 License, Licensed Bartender @ New Jersey Bartender Association From 2001 to 2001 Diploma, High School Diploma @ Passaic High School From 1994 to 1998 Francisco Cruz is skilled in: Manager Trainee, Management Consulting, Project Management, Business Management, Small Business Management, Business Communications, Computerized Accounting, Quickbooks, Marketing, Small Business Law, Business Math, Consultancy, Entrepreneurship, Macroeconomics, Real Estate