Image of Francis Abeywardane

Francis Abeywardane's email & phone number

EVP, previously VP at Lasko, CMO & Chief Ecommerce Officer at Sterling Investment Portfolio Company

Francis Abeywardane's Email Addresses & Phone Numbers

Francis Abeywardane's Work Experience

Healthy Lifestyle Brands, LLC


Greater Atlanta Area

Lasko Products


2019 to 2020


2018 to 2019

Greater Atlanta Area

Francis Abeywardane's Education

MIT Sloan School of Management

Executive Program, Product Strategy

Wartburg College

Bachelor's degree, Chemistry

Lewis University

MBA, Marketing

2000 to 2003

Francis Abeywardane's Professional Skills Radar Chart

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Francis Abeywardane's Estimated Salary Range

About Francis Abeywardane's Current Company

Independent Ink Inc.

Developed inkjet products for consumer and industrial applications

Frequently Asked Questions about Francis Abeywardane

What company does Francis Abeywardane work for?

Francis Abeywardane works for Independent Ink Inc.

What is Francis Abeywardane's role at Independent Ink Inc.?

Francis Abeywardane is Sr. Chemist

What is Francis Abeywardane's personal email address?

Francis Abeywardane's personal email address is f****[email protected]

What is Francis Abeywardane's business email address?

Francis Abeywardane's business email address is [email protected]***.***

What is Francis Abeywardane's Phone Number?

Francis Abeywardane's phone (**) *** *** 206

What industry does Francis Abeywardane work in?

Francis Abeywardane works in the Furniture industry.

About Francis Abeywardane

📖 Summary

EXECUTIVE VICE PRESIDENT @ Healthy Lifestyle Brands, LLC Greater Atlanta AreaVICE PRESIDENT ECOMMERCE SALES & MARKETING @ Lasko Products Managed a team of sales and marketers across major .com accounts.,,,,, and all other ecommerce accounts. From 2019 to 2020 (1 year) CMO & CHIEF ECOMMERCE OFFICER (BELNICK INC., STERLING PRIVATE EQUITY) @ CompanyBelnick Inc. is an ecommerce company owned by Sterling Investments. Channelswww.bizchair.comwww.churchchairs4less.comwww.restaurantfurniture4less.comwww.foldingchairs4less.comwww.stackchairs4less.comwww.schoolfurniture4less.comwww.receptionfurniture4less.comwww.reclinercity.comAmazon.comWayfair.comAccomplishmentsDrove ecommerce sales and marketing across multiple platforms and channels. Managed a team of 50+ employees across sales, marketing, customer service, BI, IT and operations. SEO & CRO Optimization with Creative ContentAmazon & DTC Creative Brand Equity Building, SEM & Customer AcquisitionA+ Deployment, EBC, & Store Content to Distinguish Your Product & Brand on Amazon, etailers and DTCThree Pillars of Brand Positioning That Boost Product Page PerformanceLead Deployment of Rich Brand strategies on Amazon, market places and DTCExecuted Diverse marketing tactics in product launch strategiesUsed third party data to determine sales velocityLeveraged ARA , AMS, Adwords Option to manage inventory & key metrics that impact demandImplemented strategy to create purchase orders, credit card & Amazon Pay transactionsDrove Pre-launch – watching reviews & understanding the rules From 2018 to 2019 (1 year) Greater Atlanta AreaSENIOR DIRECTOR ECOMMERCE @ Serta Simmons Bedding, LLC Managed eCommerce marketing & operations for Serta Simmons Bedding. Brands include Beautyrest, Serta and Tomorrow Sleep. Managed ecommerce infrastructure setup for sales, marketing and operations across multiple plaforms. Launched new DTC business to compete with Casper. From 2016 to 2018 (2 years) Greater Atlanta AreaGlobal Director ECOMMERCE (GM) & NPD, Global Director Marketing Insights & Innovation (NPD) @ The Coleman Company, Inc. Reported to CEO of Coleman CompanyManaged ecommerce strategy globallyManaged CRM programs and business operations Launched tech stack and SaaS platformExecuted NPD, strategy and insights management Managed the creation of websites and other digital properties, including content strategy Devised strategies to drive online traffic to website, including developing and implementing SEO/SEM campaigns Implemented engagement strategies and conversion tactics to increase revenueDevised global e-commerce platform integration to DemandWare a SaaS platformImplemented payment gateways such as PayPal & Amazon Pay Created e-commerce promotional, pricing, social media & branding strategies Managed shipping and logistics strategies for direct to consumer businessImplemented Coleman's email marketing campaign with Listrak and grew install base over 0.5 MMManaged a budget which includes Google and Bing PPC campaignsManaged a sales plan for e-commerceImplemented affiliate and CRM programs Managed an e-commerce team Managed a research and analytics team supporting global initiativesManaged Coleman's NPD process From February 2010 to January 2016 (6 years) Greater Denver AreaManager: Product Strategy & Innovation (Global Marketing), Business Lead/Product Marketing Manager @ Imation 3M Spinoff. Brand porfolio includes Memorex, TDK, XtremeMacDeveloped Imation’s audio, video and AV accessory product road maps Created a line of ear bud, noise canceling and wireless headphones for global launch under Memorex and TDK brandsDeveloped Imation’s organic growth strategy and presented to CEOManaged a multi-million dollar business portfolio including P&L, long-range strategy and brandsDeveloped marketing communication plan for AV and computer hard drive product solutionsManaged product life cycles for multiple platforms (Flash, SSD) for consumer channels and B2B marketsDeveloped business strategies for B2C & B2B markets Developed integrated marketing programs and identified new markets/opportunities for Imation Developed corporate go to market strategy for Memorex, TDK and Imation brands From February 2008 to February 2010 (2 years 1 month) Global Marketing Manager (Group Manager)+Private Lable ECOMMERCE, Business Development Manager-Dell @ Lexmark International IBM Spinoff with B2C and B2B Products and ServicesManaged a billion dollar imaging business and grew revenueWorked with McKinsey consulting to recommend new opportunities for LexmarkPromoted to manager of imaging business unit overseeing a teamDeveloped an online business for Lexmark utilizing SEM/SEO strategies with & GoogleAnalyzed and reported P&L and loyalty metrics to senior managementDeveloped new Lexmark private label business unit and grew business 280% annuallyOversaw development and implementation of Dell’s online business strategies and product activitiesTraveled to Dell European headquarters in UK to develop regional business strategies and to enhance forecast modelsManaged pricing activities for Walmart, Staples, Carrefour (France), Media Markt (Germany) and Tesco (UK) Developed and implemented strategic product road maps for consumer products Developed Lexmark’s CRM strategy and executed program with a million users From September 2003 to February 2008 (4 years 6 months) Product Manager/Sr Specialist @ NEC Mitsubishi Electronics NEC and Mitsubishi Electric Joint Venture. Global 500 CompanyManaged a multi-million dollar display business including marketing plans, pricing, budgets and P&LDeveloped reseller loyalty program Pro Partner with VAR enrollment in excess of 1000 Implemented promos and pricing with partners such as CDW,,, Club Mac, Ingram Mico, Tech Data & PC MallCoordinated integrated sales offers (RFQs) for prospective Fortune 1000 companiesUtilized consumer insights to coordinate product road maps with Japan and other regionsDeveloped energy saving TCO calculators for LCDs From 2000 to 2003 (3 years) Assistant Product Manager @ Epson America Inc. Seiko Epson Corp.Responsible for launching and managing printer products including managing their life cycleReceived President’s Award for best sales performance in consumablesTraveled to Japan to coordinate global marketing and product strategies Participated and presented on public relations tour for imaging productsWorked on strategies to launch programs for print for pay and proofing markets From 1998 to 2000 (2 years) Sr. Chemist @ Independent Ink Inc. Developed inkjet products for consumer and industrial applications From 1994 to 1998 (4 years)

Francis Abeywardane’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Francis Abeywardane's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 10 month(s)

Francis Abeywardane's Willingness to Change Jobs



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