Fernando Madeira is president and CEO of Walmart.com, the e-commerce website for Walmart. Fernando was appointed in 2014 to lead the Walmart.com websites in the U.S. and Latin America, accelerating the sites’ growth to deliver a seamless shopping experience for customers. Previously, Fernando served as president and CEO of Walmart eCommerce Latin America, based in Sao Paulo, Brazil. Under his guidance, Walmart.com Brazil became one of the largest e-commerce companies in the country. Fernando and his team also drove triple-digit growth in Argentina, Chile and Mexico. Prior to joining Walmart, Fernando spent 23 years as co-founder and CEO of Terra, the largest internet portal in Latin America, spearheading innovations such as the first Internet TV studio in Latin America and the first legal music distribution site. In 2004, Fernando was elected Entrepreneur of the Year of Technology by the Brazilian magazine Isto É Dinheiro. In 2007, the World Economic Forum chose Fernando as a Young Global Leader, and in 2009 he was inducted into the International Academy of Digital Arts. He earned a bachelor of computer science from Pontifícia Universidade Católica.

President and CEO Walmart.com @ From September 2014 to Present (1 year 4 months) San Francisco Bay AreaPresident and CEO Latin America eCommerce @ From August 2012 to August 2014 (2 years 1 month) BrazilMember of Telefonica Digital Board @ From November 2011 to June 2012 (8 months) London, United KingdomCo-Founder and CEO @ From May 1989 to June 2012 (23 years 2 months) BrazilMember of Disruptive Council @ From 2010 to 2011 (1 year) Madrid Area, Spain

Harvard University, John F. Kennedy School of GovernmentINSEADPUC RS From 1987 to 1990 Fernando Madeira is skilled in: Entrepreneurship, Online Advertising, E-commerce, Marketing, Digital Marketing, Mobile Marketing, Digital Media, Strategy, Television, Digital Strategy, Latin America, Telecommunications, Web Analytics, Start-ups, New Business Development