E-Commerce Manager - Germany & France @ From November 2015 to Present (2 months) London, United KingdomCRM Executive Germany @ Support of last year's Notonthehighstreet.de site launch
Tactical implementation and delivery of CRM strategy, ongoing campaign plan
Management of email communications to maximise conversion, retention, re-engagement activity and strong brand identity
KPI reporting on CRM activity across Stakeholder groups
Project Management of experiential marketing campaign #NOTHSbus
Development of Customer Loyalty Scheme From April 2014 to August 2015 (1 year 5 months) London, United KingdomProduct Manager E-Commerce - German Market @ Head of Online-Shops Germany Austria Switzerland
www.atlasformen.de/at
www.atlasformen.ch
Building and maintaining Customer Loyalty, Conversion Optimization
Online Customer Acquisition via E-Mail Marketing, SEM, SEO, Affiliate Marketing, Display Advertising, Retargeting, Social Media
Performance Monitoring & Optimization
Ongoing Web Shop development based on German Market Standards and Best-Practice Benchmarking
Management and supervision of trainee From February 2013 to February 2014 (1 year 1 month) Paris Area, FranceWeb Marketing & Panel Manager Germany @ Responsible for growing, engaging and improving German Online Consumer Panel
Focus on recruiting new panel members via Display Advertising and E-Mail Marketing Campaigns, Social Media and SEO
Team Management >5 trainees From November 2011 to January 2013 (1 year 3 months) Paris Area, FranceResearch Consultant @ Design and execution of online surveys to gather insights on target group
Define needs and preferences of target group based on survey results
Final reports for executive board From October 2010 to February 2011 (5 months) Intern International Marketing Operations @ Organisation of workshops in Germany, Austria Switzerland and the UK to prospect new clients
Writing and translating marketing content (FR From January 2009 to June 2009 (6 months) Paris Area, FranceIntern Public Relations & Affairs @ Media Monitoring and Press Clippings for various clients
Follow up on journalists' requests
Writing press releases From September 2008 to December 2008 (4 months) Berlin Area, Germany
Master's degree, (Digital) Communication & Media Studies @ Universität Wien From 2006 to 2011 Femke Ellerbroek is skilled in: Social Media Marketing, Web Marketing, Project Management, Global E-commerce, SEM, Affiliate Marketing, Display Advertising, Multilingual, Team Management, Web Content, Public Relations, Retargeting, Creative Writing, Email Marketing, CRM, Online Marketing, E-commerce