All-round digital strategist with that I have experience in web design, online marketing business development experience and used to leading dispersed teams as well as to nurturing start-ups. Having followed my passion in User Experience I am looking to expand in the area of Information Architecture. With a strong belief in UCD techniques such as workshops that where Surveys, Interviews and card sorting thus using analysis to produce wireframes, site maps and Mind Maps. While having the analytical skills, I am able to evaluate the product using split or AB testing. Specialties: I have a wide range of skills, some including: Axure prototype tool, Visio, HTML, XHTML, CSS, JavaScript, SEO, APIs (XML/RSS feeds), UI, Information Architecture, User Experience, Online Social Marketing, Video production and online marketing. Online portfolio: https://www.behance.net/Farhad-UX

Senior UX Design Consultant @ Re-designing the Futures application for the Agile Markets. Using Axure to produce my concept, while gathering requirements from users and subject matter experts within the business. From March 2015 to Present (10 months) Founder - Director @ Clients include - RBS, Lloyds, Audi, BP, British Gas, BT Vision, De Beers, Telefonica and Argus Direct. Founder of: www.eSolutionsDigital.com Featured in: The Independent - http://www.independent.co.uk/money/spend-save/shoppers-pressured-into-taking-store-card-1962152.html MSN Money - http://money.uk.msn.com/news/articles.aspx?cp-documentid=154050530 The Telegraph: http://www.telegraph.co.uk/finance/personalfinance/borrowing/8171236/Ill-die-in-debt-say-one-in-three.html http://www.telegraph.co.uk/finance/personalfinance/consumertips/best-online-deals/7763309/Eat-out-Only-if-I-can-find-a-discount-voucher.html Daily Mail/ Mail Online - http://www.dailymail.co.uk/femail/article-1344068/Rows-money-likely-cause-relationship-splits.html Money Week - http://www.moneyweek.com/personal-finance/the-campaign-to-save-the-cheque-51135 Tobias & Tobias - http://farhad.blog.tobiasandtobias.com From March 2011 to Present (4 years 10 months) London, United KingdomUX Design Consultant @ Within 6 months (working in a team) we re-designed the entire Lloyds bank website. We improved the usability of the Header, Footer and a number of the client applications, such as the Loan Calculator. Having helped with the design of the header, footer and apps. The main UX I bought to the table included the re-design of the navigation, making the website responsive. I also conducted a number of user testing sessions that proved to improve the user experience by over 80%. I worked with the design team to ensure the best possible solution was presented to the user (re-designed over 70% of the website) as well as working closely with the dev team, to ensure the solution provided would be feasible for the deadline yet, cater for the user's needs. Link to the new website http://www.LloydsBank.com From October 2014 to March 2015 (6 months) Senior User Experience Architect @ Designing the latest language application that will allow students that are taking English as a second language to get a better understanding of their abilities. I've been involved since the project was in inception phase and working with many teams within multiple disciplines to produce the optimal product. Having designed the latest language product from Education First (the EFSET), it has already started to gain international recognition as it has been mentioned in the Wall Street Journal: Video: http://www.wsj.com/video/language-company-ef-education-to-start-online-testing/653A6D5E-1EED-4476-A9EA-F4F1FBF80B0C.html Article: http://online.wsj.com/articles/upstart-english-testing-services-take-aim-at-longtime-market-leaders-1410559082 Also on Yahoo Finance: http://finance.yahoo.com/news/ef-education-first-turns-testing-150000731.html From March 2014 to October 2014 (8 months) Senior UX Architect @ Designed the search function for Audi's mobile and tablet applications. From January 2014 to March 2014 (3 months) Senior UX Architect @ Re-designed De Beer's responsive website. From January 2014 to March 2014 (3 months) Lead UX Architect @ Involved in the inception process of BP's ideum table. An application that helps with the recruiting process. From January 2014 to March 2014 (3 months) Lead UX Architect @ Re-designed British Gas ME mobile application. From January 2014 to March 2014 (3 months) Senior UX Designer (Contract) @ Gathering requirements through stakeholders, using a number of research methods. Producing a prototype in Axure that illustrates the shopping part of the mobile app. I have been working on the user flows, working in a team in an agile environment and managing the outcome for the shopping and offers section of the mobile. Making amendments to the requirements and capturing new information that will help the consumer. From November 2013 to December 2013 (2 months) London, United KingdomLead UX Consultant - Deutsche Bank @ Being introduced to the Global Markets for Deutsche Bank (through Tobias and Tobias), we embarked on the MET sector by designing an innovative platform that can capture transactions by voice. I discovered DB WEST once I spent 2 weeks with the traders, sales and Middle Office and managed to find the best route how a trade could be monitored to reduce human error on mismatches and capture trades that is conducted on Bloomberg messenger and on the phone. I created a set of flow charts that enabled me to produce an initial conceptual design. From there we started to make our first prototype and test it with a number of traders, sales people and Mid-office. Currently the platform is being developed while the prototype is being tested in the New York,and London offices. We will also be looking at integrating DB WEST to ABFI2 and I will be managing the direction of this project with a number of developers and a BA. I have also: • Managed a Dev team in London and Russia, • Managed UX meetings with the New York (Deutsche office) • Held meetings with a number of stakeholders including Head of Usability, Business Directors, Traders, Brokers and Middle Office. • Worked in both Agile and Lean methodologies. • Managed UX and BA teams. • Conducted a number of User acceptance documents. From March 2013 to November 2013 (9 months) Lead UX Architect (Contract) @ Argus Media is a financial pricing agency that will expand into many different areas within the near future. I was commissioned to design Argus Media'a latest pricing application (Argus Direct). Working with the key stake holders I was able to gather information that would enable me to design and produce a HTML prototype in Axure RP pro. I designed the application with the user in mind mapping the journey from the home page to the News, Price, Charting and settings page, I also designed the home page to be able to have customisable widgets that would display the key information from each page within the application. As the application is responsive, I had to design the wireframes and prototype to cater for mobile (tablet) devices. From September 2012 to March 2013 (7 months) Senior Information Architect @ During my stay at CACI I was involved in producing wireframes, sitemaps, Brand development, Taxonomy (Navigation), usability documentations (A/B - split testing), and site evaluations for the following websites and software applications: IPS (Home Office), Edinburgh Council and LSC (Legal Service Commission) for Ministry of Justice, June Survey and Cross Compliance for Department of Environment. I also envisaged the idea for the NoVA (mobile) application for HMRC, I conducted a number of workshops, produced the Persona and User Journey Model documents and finally designed and produced the HTML and JavaScript Prototype that I presented infront of Senior HMRC members, which finally led CACI to further work with HMRC. Lastly I also re-designed PAYE and Self Assessment for HMRC. From May 2011 to August 2012 (1 year 4 months) Information Architect (Contract) @ While my stay at BT vision, I was one of the Architects who designed and created wireframes, flow charts, site maps and documented all the usability functions for the Cardinal aspect for BT visions new Set box. Although this was a contract position, I was asked to have my contract extended. From February 2011 to April 2011 (3 months) Information Architect @ I have compiled the specifications, UI Flow Charts, usability tests, compiled taxonomy documents, sitemaps and wireframes for the following websites: www.wecompare.com, www.groupola.com, www.MyVoucherCodes.co.uk/Local, www.MarkPearson.com and www.MarkcoMedia.com. From July 2010 to February 2011 (8 months) Affiliate Marketing Manager @ Having to work with a variety of affiliate networks in order to successfully launch the affiliate program for Groupola.com, I manage my staff and ensure all the online marketing is met to a high standard, such as Solus Emails, Newsletters, Facebook and Twitter marketing as well as networking with a number of affiliate networks to help promote the products. From February 2010 to February 2011 (1 year 1 month) New Project Developer @ Information architect of Groupola, MyVoucherCodes-Directory, MyVoucherCodes-Local, WeCompare and I am managing all of the websites, including their online and offline marketing. I am working with various affiliate networks and I hope to take these websites to the next level! From November 2009 to February 2011 (1 year 4 months) Web Manager/ Financial Broker @ In total I set up the usability, wireframe and created 4 websites for this company, which includes http://www.minaforex.com, http://www.minafx.com, http://www.amiciwinebar.co.uk and http://www.minaexpress.com/farhad. I was presented the opportunity to operate as a Financial Broker covering clients and products in a variety of currencies, commodities, spot indexes, futures and options markets. From April 2008 to October 2009 (1 year 7 months) Part-Time Lecturer @ Leveraging my knowledge within the Multimedia sector I conducted teaching surgeries (Project Development) to both groups and individual students. The syllabus that I covered included Interactive Flash Animation and Web Applications (using databases and Php coding). From October 2007 to June 2008 (9 months) Interactive Developer @ Within this company I started as a web designer and due to my knowledge in design and development I was given the position of Web Developer, this exposure led to my promotion to an Interactive Developer position. Some of the projects that I worked on included; The DVD production of Urban Planters, the HTML and CSS aspect of Ingenuity website and the Flash animated interface for Toshiba’s latest touch screen laptop (M700-3G11F/M700-100: http://www.toshiba.co.uk/M700). From November 2007 to March 2008 (5 months) Information Architect @ I started this role while attending University and during my time at Prime Production, I created the wireframes for a construction company http://www.northcyprus-isakproperties.com, also using XHTML, PHP and MySQL I designed and developed the website. I have also helped design the website for Surrey County Council http://www.gardenjourneys.co.uk; lastly I created and designed the company’s website http://www.primeproduction.co.uk. From July 2004 to May 2007 (2 years 11 months)

Masters, Multimedia Technology @ University of Nottingham From 2007 to 2008 BA Multimedia Honours, Web Production @ University of Nottingham From 2006 to 2007 Foundation Degree, Multimedia @ Nescot College From 2004 to 2006 Farhad Farhadi is skilled in: User Experience, Information Architecture, SEO, Mobile Applications, Axure, Design Leadership, Web Design, Persona, Keyword Advertising, CSS, User Journeys, Wire Framing, OmniGraffle, Wireframes, XHTML