20 years experience, 16 years in marketing, performing in multinational and national companies, in the cosmetics and decorative paints industries. Experience in retail, direct selling and franchising. Held several positions, including two years as marketing director. 4 months of international experience in New York and 2 years working in marketing for Latin America. During the period I worked in O Boticário and Avon, I have acquired knowledge in developing and evaluating fine fragrances. Bachelor in business and administration with 2 MBAs – one in marketing and another one in business management.
Commercial Director - Brazil @ From February 2014 to Present (1 year 11 months) São Paulo Area, BrazilSenior Regional Account Manager - LATAM @ From August 2013 to February 2014 (7 months) São Paulo Area, BrazilMarketing Director - Suvinil @ Marketing Director responsible for Decorative Paints at Suvinil.
Reporting to the Vice-President of business and responsible for a team of 70 professionals; with 4 direct reports in products, innovation, communication, trade, and technical assistance areas; leading the painting decorative Business in Brazil and responsible for managing the marketing budget of R$ 80 million. From February 2011 to November 2012 (1 year 10 months) São Paulo Area, BrazilMarketing Category Manager @ Marketing Manager (Apr 10 – Feb 11)
- Fragrance and its products line extensions, deodorants, Special Dates (such as Mothers’ Day and Christmas), non-cosmetics products and FUN brand.
- Reporting to the Marketing Director, and responsible for a team of 22 professionals, with 4 direct reports in product management and innovation; responsible for strategic brand marketing planning and execution representing 65% of company’s revenue.
Marketing Manager (Jan 08 – Apr 10)
- Bath&Body, Personal Care and Hair Care
- Reporting to the Marketing Director, and responsible for a team of 11 professionals, with 4 direct reports in product management and innovation. Responsible for strategic brand marketing planning and execution representing 25% of company’s revenue, achieving the main goal of substantially increasing its share. From January 2008 to February 2011 (3 years 2 months) Curitiba Area, BrazilLATAM Category Manager @ Marketing Manager (Nov 06 – Dec 07)
- Wellness and Deodorants / Global Marketing for Latin America
- Responsible for brand marketing for all countries of LA Region, including brand positioning, product development (innovation) and consumer insights.
Marketing Manager (Jul 04 – May 05)
- Skin Care / Marketing Brazil
- Responsible for strategic brand marketing planning and execution, including product development, sales incentive and communication. Skin Care was the biggest category for Avon Brazil, representing 25% of business’ revenue. From May 2005 to December 2007 (2 years 8 months) São Paulo Area, BrazilSr Brand Manager Wellness @ In 2006 I took over – for 4 months in New York – the leadership of overall wellness of the project to launch the new brand "liiv." In this period I was responsible for all brand development, including brand positioning, pricing, product development, naming and design and 3 years product innovation. From July 2006 to November 2006 (5 months) Greater New York City AreaMarketing Category Manager @ Responsible for strategic brand marketing planning and execution, including product development, sales incentive and communication. Skin Care was the biggest category for Avon Brazil, representing 25% of business’ revenue. From July 2004 to April 2005 (10 months) São Paulo Area, Brazil
MBA, Business Management @ Business School Sao Paulo - BSP From 2005 to 2007 MBA, Marketing @ Escola Superior de Propaganda e Marketing From 2000 to 2002 bachelor, Business & Administration @ Pontifícia Universidade Católica de São Paulo From 1992 to 1996 Fabio Gomes is skilled in: Fragrance, Personal Care, Marketing Strategy, Trade Marketing, Marketing Management, Market Planning, Cosmetics, Customer Insight, FMCG, Marketing, Skin Care, Consumer Products, Brand Development, Product Management, Market Analysis