Widely accomplished professional, with extensive knowledge and experience in the Food & Beverage industry, coupled with tremendous knowledge of the New York Market. Very energetic, with innovative ideas and proven abilities to drive organizational goals and serve those I lead.
I am passionate about transforming the business proposition across a portfolio of customers to create a competitive advantage by cultivating relationships, facilitating change and building high performance individuals.
Over 14 years of experience managing sales, for global, national and international brands such as Sabra, Quaker Oats, Tropicana, Gatorade, Naked Juice, & others.
Career Highlights:
PepsiCo's Ring of Honor winner in 2007
QTG MVP Winner in 2011 for Outstanding performance Q4
Education Highlights:
Alpha Chai Member ( National College Honor Scholarship Society)
Regional Account Manager @ Summary:
As a Regional Account Manager for Sabra, I am responsible for executing the customer specific plan and deliver yearly AOP volume targets. Manage a team of people including broker partners who call on customers to execute the strategic plan. Maintain a strong working relationship with customer brokers to execute AMPS goals and drive retail performance. Responsible for customer P&L management and trade spend budgets.
Responsibilities:
• Executing Sales Strategy
o Achieve AOP through execution of AMPS plans
• Manage regional broker team
o Drive & Motivate broker team to achieve planned sales strategy, both at headquarter sell in and retail execution.
• Travel out of town
o Generally, conducting one on one & group sales presentation and attending various meeting including, but not limited to sales calls, Advisory boards, trade shows, etc.
• Forecasting/Planning/Administration
o Work with planning team to create sales forecasts for sales and expenses. Building customer presentations and reporting on trackers
• Local Marketing Activity
o Manage local marketing campaigns with local Radio/TV, social media, Shopper Marketing and special promotional events.
• Other Duties as assigned From July 2012 to Present (3 years 6 months) Customer Development Manager @ PepsiCo Warehouse Sales, Quaker, Tropicana & Gatorade
Responsibility:
Called on White Rose accounts, Associated, Met & Pioneer. Also, called on Foodtown groups (C&S Parent). Sold promotional bundle programs during promotional periods to stimulate volume purchases
- Built on customer relations, improved shelf conditions, implemented display rack programs in order to improve the presence of my represented brands.
-Met with key owner groups and buyers in a monthly basis to discuss new business opportunities, and current promotions.
- Managed shipper programs periodically, designed marketing strategies and programs to optimize shelf conditions and floor displays.
- Sold merchandising calendars, retail programs and negotiated costs mechanics to stimulate sales.
People
Managed 2 sales reps who assisted me in doing resets, merchandising activities, store audits and other retail events. From September 2009 to July 2012 (2 years 11 months) Greater New York City AreaDistrict Sales Leader for Tropicana @ NJ Tropicana DSD (Direct Store Delivery)
• Responsible for increasing YTD business throughout assigned territory.
• Managed and developed a group of independent Distributors in Northern New Jersey/Rock-land County/Newburgh & Poughkeepsie NY
• Executed strategic new item launches, managed promotions, trained and developed team members on the fundamentals of a sales call
• Monitored business trend on a daily/weekly/monthly basis.
• Called on existing Food Service and expanded food service business
• Chain Stores, C-Stores, Grocery, Up and Down the Street Business, etc From June 2003 to September 2009 (6 years 4 months) Retail Supervisor @ Advantage Sales and Marketing, Irvine California (Head Quarter) 2001-2003
C-Stores Supervisor in the Metro New York Area
Responsible for 1100 hundred C-stores in the New York Metro area and six territorial merchandisers, where each merchandiser was assigned to specific areas throughout the 5 boroughs, Lower Manhattan, Midtown Manhattan, Uptown Manhattan, Queens, Brooklyn & Staten Island. As a C-store supervisor some of my inmediate duties were to train and develop my team on the fundamental of a sales call, sell independent agreements to C-stores owners and managers, and assist corporate accounts resets according to plan-O-gram changes and requirements. I also, closely monitored these C-stores accounts on a monthly basis to ensure compliance, ensure existing promotions were being executed, and at the same time maintain the well being of our products and shelf space in such a challenging market. From November 2001 to June 2003 (1 year 8 months) Greater New York City Area
Bachelor's degree, Business, Management, Marketing, and Related Support Services, GPA- 3.77 @ Grand Canyon University From 2010 to 2012 Associate of Arts and Sciences (A.A.S.), Sales and Marketing Operations/Marketing and Distribution Teacher Education, Honor Role Dean's List @ New York City Tech From 1997 to 2000 Ezequiel Sanchez is skilled in: Key Account Development, Grocery, Forecasting, Direct Store Delivery, Marketing Strategy, Sales Management, IRI, Consumer Products, Sales, Pricing, Management, Shopper Marketing, Trade Marketing, FMCG, Food