Multifaceted marketing professional with a proven record of developing innovative marketing programs and delivering accelerated commercial performance.

Brand Director, Coca-Cola @ Responsible for leading our #1 Strategic Initiative, recruiting new drinkers into the Coca-Cola brand. From January 2015 to Present (1 year) Greater Atlanta AreaSenior Brand Manager, Coca-Cola @ Senior Brand Manager on the world's most iconic brand, Coca-Cola. Responsible for leading our #1 Strategic Initiative, recruiting new drinkers into the Coca-Cola brand. Most recently led development and implementation of the successful Share a Coke campaign in the US. From June 2013 to January 2015 (1 year 8 months) Senior Brand Manager, Glaceau fruitwater @ Successfully launched Glaceau fruitwater, the first Enhanced Sparkling Water from Coca-Cola. * Led sell-in of fruitwater across Channels and Customers, including full distribution at Wal-Mart, Target, 7-Eleven, Kroger, Safeway, and others. In addition worked with customers to develop Shopper Marketing programs to support the launch and secure ongoing availability. * Led development of an Integrated Marketing Campaign, including development of a targeted Connections strategy to reach our consumer. In addition led the work in developing the Marketing Content, including Print, OOH, Digital, and Social creative. * Add'l responsibilities included work on Strategic Planning and Innovation across the full portfolio of glaceau brands, including vitaminwater, POWERADE, smartwater, FUZE, and NOS. From April 2011 to June 2013 (2 years 3 months) Brand Manager, smartwater @ Developed and delivered the full brand growth strategy, through the line marketing programs, and drove business results to make smartwater the #1 premium water in the US with a 50 share • Led creative campaign development and innovative media communications strategies (print, digital, social, OOH, local) designed to drive awareness and of smartwater. Awareness increased from 28% to 33% in 2010. + Included creation of viral "Jen Aniston Sex Tape" campaign. Delivered over 8mm views within first week and over 15mm to date. • Developed $20mm marketing plan for 2010 including media spending (print digital, and ooh), field marketing, retail promotion, and public relations. • Transformed brand strategy and positioning against male target, developing unique media partnership with to create a leading edge lifestyle marketing campaign ranging from print and digital to event marketing and point of sale. • Launched smartwater glass bottle to build premium equity in fine dining, high end hotels, bars, and lounges. Developed overall strategy, and led cross-functional teams through ideation, packaging, pricing strategy, route to market model, marketing materials, and sales incentive program. • Developed Convenience Retail plan to increase distribution in smartwater’s top channel in terms of dollar sales by offering unique and turn-key merchandising. As a result, ACV has increased by 25% and volume is up 45% through 2010. • Identified through consumer research an opportunity to diversify smartwater’s product portfolio and introduced a 1 liter 6 pack to increase transaction size and share of visual inventory at retail. • Led sales organization and commercialization team to develop both national and customer specific retail programs designed to drive display activity and distribution. From December 2009 to May 2011 (1 year 6 months) Greater New York City AreaAssociate Brand Manager, smartwater @ Worked closely with the Director of Marketing to develop and implement all aspects of marketing plans for smartwater. In 2009, smartwater grew 47% while the overall bottled water category declined 6% and the premium water category declined 9%. * Aided in development of print, out of home, and digital media campaigns for smartwater’s two celebrity partners, Jennifer Aniston and Tom Brady. Succeeded in raising brand awareness from 28% to 35%. * Played key role in development of 2010 brand plan, from development of a prior year situation assessment to creation and implementation of marketing programs designed to improve brand awareness, build loyalty, and increase efficiency at retail. * Managed regional field marketing teams across 15 key local markets. Participated in training of teams, planning of sampling opportunities and brand building events, and successful extension of the national strategy to a local level. As a result, target markets outperformed by 40%. * Managed marketing budget in excess of $15mm and worked with media agency to prepare and execute a national print, digital, and ooh campaign. From February 2009 to December 2009 (11 months) Assistant Brand Manager @ Assisted in the development and implementation of all components of the marketing plans for a $110MM portfolio of brands. Responsible for product management of Ring Pop, Baby Bottle Pop, and Seasonal brands, brand planning, trade media, forecasting, packaging, merchandising, sales support material, and analysis of syndicated data. * Developed and managed BabyBottlePop.com website, a social networking site that combines the physical product with a virtual world. Program resulted in 25% growth in sales for the core brand in 2008. * Managed Topps’ product placement and associated promotion with Warner Bros. Speed Racer feature film. o Program included creation of CandyTracks.com website which had 15 million gameplays and 1.5 million unique users b/w April-May 2008. o Merchandising component was Topps best non-WMT promotion ever, selling over 30K merchandisers across all trade classes. * Managed Topps’ 2009 promotion with Fox Studios Ice Age 3:Dawn of the Dinosaurs, including generation of promotional website, multi-branded TV spots, and merchandising. * Assisted in all aspects in the repositioning of Ring Pop as “Edible Blingage,” resulting in 12% growth in annual sales. From July 2007 to February 2009 (1 year 8 months) Marketing Assistant @ From July 2007 to July 2008 (1 year 1 month) Sales Trader @ Listed sales trader for a direct-access trading firm serving clients ranging from hedge funds to institutional brokerage houses, with monthly volume in excess of 60 million shares. Interacted daily with portfolio managers, buy-side traders, and block traders at brokerage firms. Designed firms marketing materials, as well as sponsorship programs to increase the firms brand awareness and image in the industry. Responsibilities included researching and developing new client relationships. From October 2003 to June 2007 (3 years 9 months) NYSE Trading Assistant @ From June 2001 to October 2003 (2 years 5 months) Analyst @ Analyst Training Program for Sales and Trading From August 2001 to September 2003 (2 years 2 months)

Masters of Science, Sports Business; Marketing and Media @ New York University From 2005 to 2007 BA, History @ Duke University From 1997 to 2001 Evan Holod is skilled in: Brand Management, Cross-functional Team Leadership, Advertising, Strategy, Product Management, Digital Media, Marketing, Marketing Research, Creative Direction, Market Planning, Public Relations, Strategic Planning, Management, Social Networking, Leadership