Assistant Vice President, Services and Business Planning @ Customer Retention Officer for 3 million auto and home customers countrywide, responsible for analyzing customer data and developing customer-centric programs to drive loyalty and engagement. Lead Lean Management transformation for 2,500 personal lines associates. As Strategy Officer, also responsible for facilitating strategic plan, executing U.S. footprint strategy, leading internal strategic communications and reporting on key business and operational metrics. Manage $140 million service level agreements for domestic and off-shore Call Center and Group Operations. Oversee operations for customer complaints, production problems and policy clean ups. From July 2013 to Present (2 years 4 months) Warwick, RIDirector, Strategic Planning @ Advised President and senior leaders of Auto and Home division on business strategy. Facilitated investment prioritization, partnered with business leaders to develop and implement plans for transformational growth, operational and process improvements. Led analysis of key metric trends for presentation to senior leaders, evaluated business risks and opportunities, analyzed macroeconomic trends and outlooks, and identified competitive threats and opportunities. Named Customer Retention leader in 2012. From September 2009 to July 2013 (3 years 11 months) Warwick, RIDirector, Product Marketing @ Responsible for overall Product strategy for MetLife Auto & Home, including monoline and packaged policies. Lead team in the development of new product innovation, including product design and testing. Manage product performance and respond to regulatory changes countrywide. From February 2008 to December 2009 (1 year 11 months) Manager, Marketing Research, Branding & Advertising @ Led a team of Research professionals, specializing in understanding consumer demographics, psychographics, and geographics to identify emerging markets for sales acquisition. Experience with managing all research methodologies: online, telephone, focus groups, data analytics, discrete choice model Analyze market research studies and translate findings into actionable solutions to help sales with agent appointments, customer acquisition, cross-sell/up-sell, and media placements. Developed national and local advertising campaigns, working with renowned Advertising Agency on development of creatives and market selections. Tracked and measured results of multi-pronged campaigns, with proven increase in response and sales. From April 2004 to February 2008 (3 years 11 months) Manager, Producer Marketing @ Developed marketing programs for more than 20,000 sales agents countrywide, including print, radio, cable, and direct mail. Developed consumer marketing collateral, such as brochures, web content and customer retention pieces. Developed industry award winning sales recruiting program, resulting in 20% lift in agent recruiting. Coached team of creative marketing professionals. From January 2002 to April 2004 (2 years 4 months)

B.A., Magna Cum Laude, Management Communications @ Rhode Island College From 1989 to 1993 American Institute for Insurance ServicesCoventry High School Erin Plaziak is skilled in: Marketing Communications, Leadership, Strategic Planning, Product Management, Market Research, Cross-functional Team..., Product Marketing, Insurance, Marketing Research, Marketing, Customer Retention, Management, Program Management, Brand Management, Public Relations, Strategic Leadership, Strategy, Advertising, Business Strategy, Strategic Communications, Team Leadership, Sales, Budgets, Training, Change Management, Lean Management, Lean Transformation, Lean Thinking, Lean Operations