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Erin Peters

Digital Strategist

✔ Digital Marketer ✔ Content Strategist ✔ Branding ✔ Copy Writer ✔Social Media Specialist

Los Angeles Metropolitan Area

Section title

Erin Peters's Work Experience

Cord Media Company

Digital Strategist

June 2015 to Present

Palm Desert, Ca

Graphtek Interactive

VP, Digital Marketing

January 2013 to Present

Palm Desert, Ca

Coachella Valley Independent

Contributing Writer

July 2012 to Present

Coachella Valley

Erin Peters's Education


About Erin Peters's Current Company

Cord Media Company

About Erin Peters

📖 Summary

Interactive marketing and program/product management professional with more than 16 years of experience spanning telecom, advertising, travel & tourism, biotechnology, consumer products, government and Internet industries. Strong consulting and collaborative skills, partnering with colleagues to develop corporate procedures, and effectively communicating with web developers, non-technical colleagues, and clients. Stewarded projects across multi-functional teams including marketing and technical staff, consistently seeking to improve processes and ensuring that timelines and budget parameters were met. From conceptualization to production, created & executed online go-to-market campaigns. Quantifiable success delivering both top and bottom-line business impacts. Communicate complete web presence strategy to increase firm's ROI.Digital Strategist @ From June 2015 to Present (5 months) Palm Desert, CaVP, Digital Marketing @ Heading digital marketing strategy for agency clients, including SEO, social media and PPC. In charge of all social media efforts: strategy, updates, design and implementation. Use performance metrics to recommend new strategies to grow clients' businesses and online presence. From January 2013 to Present (2 years 10 months) Palm Desert, CaContributing Writer @ The Coachella Valley Independent is the valley's source of independent news, arts coverage, commentary and culture. We believe in true, honest journalism: We want to afflict the comfortable, and comfort the afflicted. We want to be a mirror for the entire Coachella Valley. We want to inform, enlighten and entertain. From July 2012 to Present (3 years 4 months) Coachella ValleyFounder @ The mission of The Beer Goddess is to provide beer reviews, festival information, home brewer resources, brewpub reviews and most importantly, information surrounding the culture of beer. There is Good Living, Where There is Good Beer.™ From 2008 to Present (7 years) EverywherePartner @ Led marketing efforts, delivered compelling social strategies and marketing programs Managed, wrote, tracked & measured social media programs, reporting penetration and effectiveness Defined and coordinated client company branding, crafting key ads/messages within Google AdWords, Facebook, Twitter & LinkedIn Implement content and design elements Oversee internal and external communications web clients Expert at multivariate testing concepts & campaign performance troubleshooting From November 2009 to January 2013 (3 years 3 months) Senior Project Manager @ Placements Media is a performance-driven digital marketing cooperative whose focus is on thoughtful, integrated digital marketing campaigns and pursuing only the metrics that matter. Expertise includes conversion optimization, strategic audience and messaging-alignment, lead-nurturing through media techniques, and email marketing. Created & implemented Google adwords campaigns and tracked analytics within Google Analytics Maintained up-to-date knowledge of forecasted trends & strategy tools in Social Media Marketing & Search Engine Optimization Created social media & SEO competitive proposals/analysis Implement & manage landing pages within Unbounce for A/B testing in order to increase conversion rates Maintained up-to-date knowledge of forecasted trends & strategy tools in Social Media Marketing (Radian6, Zuum, etc.) & Search Engine Optimization From September 2010 to December 2011 (1 year 4 months) Program Development Manager @ CCS is a subsidiary of Omnicom Group (NYSE: OMC), the world's largest advertising and marketing communications company. Managed the development and deployment of websites for retailers and manufacturers that including e-learning training and incentive programs for, an online training network for industry-leading consumer electronics vendors and retail outlets. From June 2008 to April 2009 (11 months) eBusiness Implementation Specialist @ Project manager for leading publisher of standardized achievement tests for children and adults in the Internet Strategy Operations dept. Manage multi-million dollar state-wide assessment programs, such as the Colorado State Assessment Program (CSAP), Florida Comprehensive Assessment Test (FCAT) and Indiana State Test Educational Progress (ISTEP). From January 2008 to June 2008 (6 months) Manager, Strategic Partnerships @ Retail & online partnership marketing manager for consumer Internet and media services company. Managed all retail & OEM distribution marketing programs for Best Buy, Circle K, Circuit City, Dell, HP, Jupiter Online Media, Kmart, Microsoft, RadioShack and others. Executed strategic planning, analyzed and optimized campaign results of key distribution partners. From June 2004 to October 2007 (3 years 5 months) Marketing Analyst @ Facilitated and managed day to day fulfillment operations for the Inflammation Business Unit. Researched, implemented and maintained market research & competitive product analysis. Managed Insurance Verification and HIPAA Authorization form reconstruction and design for to begin first step in reimbursement 888-4-ENBREL revamp. Assembled and facilitated new marketing related pieces through advertising agencies and regulatory (“Pink Folder”) for Psoriasis and Psoriatic Arthritis programs. Established and evaluated key messages and creative solutions for business processes. From October 2003 to June 2004 (9 months) Thousand Oaks, CaDirector of Marketing @ From August 2002 to October 2003 (1 year 3 months) Westlake Village, CaMarketing Manager 1999-2002 / Customer Service Manager 1998-1999 @ Researched, acquired and integrated voice satellite links for Albania and Macedonia to support satellite operation (Voice Over Internet Protocol) for NATO in the Balkans. Designed and implemented calling card artwork, advertising, production and distribution in six languages for headquarters in Sarajevo, BiH. Coordinated print corporate advertising in U.S. and Europe. Managed company web site documentation and implementation. Managed monthly billing and usage reports of international co-location / Digital Voice Gateway customers using an IVR (Interactive Voice Response) calling card platform and a UNIX-based call manager for Fnet. Maintained client relationship with military personel and VOIP customers in the Balkans. From September 1998 to August 2002 (4 years) Promotions Coordinator @ From September 1997 to May 1998 (9 months) Erin Peters is skilled in: SEO, Social Media Marketing, Online Marketing, Marketing Strategy, Digital Marketing, SEM, Strategic Partnerships, Blogger Outreach, Blogging, Social Media, Web Project Management, Multimedia Project..., Program Management, Account Management, International Project..., Blog Marketing, Media Relations, Digital Media, Public Relations, Online Advertising, Creative Writer, Inbound Marketing, Project Management, Email Marketing, Integrated Marketing, Blogger, Multimedia, Analytics, Strategy, Competitive Analysis, Business Strategy, Marketing, Advertising, Google Adwords, CRM, Market Research, Facebook, Interactive Marketing, PPC, New Media, Corporate Branding, Google Analytics, Digital Strategy, Web Analytics, Social Media Strategist, Management

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Frequently Asked Questions about Erin Peters

What company does Erin Peters work for?

Erin Peters works for Cord Media Company

What is Erin Peters's role at Cord Media Company?

Erin Peters is Digital Strategist

What is Erin Peters's personal email address?

Erin Peters's personal email addresses are not available

What is Erin Peters's business email address?

Erin Peters's business email addresses are e*****, e*****, and e*****

What is Erin Peters's Phone Number?

Erin Peters's phone (**) *** *** 537

What industry does Erin Peters work in?

Erin Peters works in the Marketing and Advertising industry.

Who are Erin Peters's colleagues?

Erin Peters's colleague is Nathan Vollmer

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Erin Peters's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 3 month(s)

Erin Peters's Willingness to Change Jobs



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