Erin N

Director of Marketing and Communications at Rossman School | St Louis, Missouri, United States

About Erin N

As the Director of Marketing and Communications at Rossman School, Erin N. plays a pivotal role in bridging the gap between the institution and its diverse audience. With a robust background in communications, marketing, sports entertainment, and media, Erin leverages her expertise to craft compelling narratives that resonate with prospective families, alumni, and the broader community. One of her key achievements includes owning the email planning and execution strategy for the school, which has consistently resulted in an impressive open rate of 70% or higher. This success is a testament to her strategic vision and ability to create content that is not only engaging but also meaningful.

Erin's analytical acumen shines through her efforts to identify underperforming areas within the conversion funnel. By developing a comprehensive communication plan, she has successfully enhanced both inbound and outbound marketing efforts, ensuring that Rossman School remains at the forefront of educational marketing. Additionally, Erin directed the launch of a new marketing campaign, meticulously selecting channels and strategies that align with the school’s brand strategy and corporate branding goals. Her proficiency in content marketing, social media advertising, and integrated marketing allows her to create cohesive campaigns that drive engagement and foster community connections.

In an ever-evolving digital landscape, Erin N. remains committed to optimizing growth opportunities through data analysis and strategic communications. Her ability to blend creativity with analytical insights positions Rossman School as a leader in educational marketing, ensuring that the institution not only meets but exceeds the expectations of its stakeholders.

Erin N Work