Established in 1969, JOHNLEONARD, a privately held woman owned business, provides the highest level of staffing services to Greater Boston employers and job seekers. We focus on Direct Hire and Temporary Placements, as well as providing Payroll Services.
Want to find out more? Visit www.johnleonard.com.
I work with a talented community of industry leaders in Legal Services, Human Resources, Sales, Marketing, Accounting/Finance and the Technology world. My role as Marketing Manager is to build the JOHNLEONARD brand across multiple media channels. I also help to create and implement marketing campaigns and coordinate with our staff to increase overall awareness.
Marketing Manager @ From June 2015 to Present (7 months) Greater Boston AreaSocial Media Manager @ Seven Step RPO is an innovative recruitment process outsourcing company, helping Fortune 500 businesses meet high-volume, high-complexity hiring needs. We deliver recruitment results simply and effectively, with an emphasis on teamwork, measurement, and accountability in every step of the recruitment process.
- Develop, manage, and monitor in depth social media and recruitment marketing strategies to maximize branding efforts and improve the overall candidate experience.
- Collaborate with clients, teams, and business partners to determine the appropriate integration of social media and recruitment marketing from planning phases through execution.
- Advise clients on social media and content marketing tactics that focus on candidate engagement and brand awareness.
- Design and create candidate communication, which includes email marketing campaigns and email templates targeted to various pipelines of candidates and talent community members.
- Create and conduct trainings for employees and staff on different social media, content marketing techniques, and recruitment skills.
- Measure and evaluate specific metrics to determine ROI and effectiveness of social media, content marketing, and communication efforts in order to maximize results.
- Author posts, create content, and edit guest content contributions on company blog.
- Maintain a thorough knowledge of current industry trends, changes to social platforms, and any new tools and technology that should be utilized. From June 2013 to June 2015 (2 years 1 month) Greater Boston AreaSourcing Team Manager | Sourcing Lead | Sourcing Specialist @ - Contribute to the sourcing efforts as a Sourcing Specialist, then became a Sourcing Lead, and finally a Sourcing Team Manager.
- Consult with HR Business Partners and leaders across all business units to ensure a robust sourcing strategy is meeting the talent acquisition goals.
- Manage, train, and develop a team of sourcing specialists while providing leadership for both active and passive sourcing techniques.
- Complete in-depth research reports of current job market to determine supply and demand of candidates.
- Monitor and manage the day-to-day social media recruiting content and experience for companies, while maintaining a high level of customer service and candidate relationship development.
- Determine cost effective solutions for a wide variety of projects on a long term engagement. These projects have included career website redesigns, enhancing marketing material, social media strategies, search engine optimization, talent community management, pay-per-click campaigns, email template designs, and more. From July 2011 to May 2013 (1 year 11 months) Greater Boston AreaManagement Trainee @ - Continuously able to multi-task and accomplish objectives in a high stress environment.
- Work to build valuable customer relationships with the goal of making each customer completely satisfied.
- Perform consistently in sales, ranking in the top two-thirds of our region’s monthly promotional matrix.
- Gain essential experience in customer service while developing knowledge of how to manage a business. From July 2010 to June 2011 (1 year) Marketing Intern @ - Research, develop, and maintain professional relationships with area print, TV and radio outlets.
- Assist with marketing and public relations efforts for all special events and third party benefits.
- Write and deliver public relations announcements regarding events and community outreach efforts. From January 2010 to May 2010 (5 months)
Bachelor of Arts, Communication and Business Administration @ Stonehill College From 2006 to 2010 Communication/Business @ University of Ulster From 2009 to 2009 Erin Colón is skilled in: Sourcing, Talent Acquisition, Market Research, Resume Mining, Social Media, Candidate Generation, Twitter, Facebook, LinkedIn, Strategic Sourcing, Online Research, Social Media Marketing, Pipeline Building, Recruitment Advertising, Marketing Strategy