Director, Global Strategic Insights, Global Neutrogena and J&J Sun and Men's Categories @ Director, Market research:
- Responsible for Worldwide Neutrogena Innovation and pipeline development, brand equity, brand strategy and communication strategy
- Responsible for the development of the Global Sun and Men's Categories for all Johnson & Johnson global brands. From April 2011 to Present (4 years 9 months) Greater Los Angeles AreaDirector, Global Strategic Insights- Neutrogena U.S. @ Director, Market Research
-responsible for all aspects of Neutrogena U.S. consumer research including: brand equity, brand strategy, innovation/pipeline development, and market tracking and analysis. From 2008 to April 2011 (3 years) Greater Los Angeles AreaAssociate Director of Market Research @ From 2006 to 2008 (2 years) Greater Los Angeles AreaManager, Marketing Research @ • Marketing Research Manager of the Neutrogena cosmetics and sun care businesses. Work in coordination with the brand teams and other cross functional partners to set research objectives and needs, plan and execute the budget and partner in the development of brand and new product strategies. Key focus: protecting the equity of the brand, turning insights into new products to support the pipeline, and assisting in the development of a consumer focused brand strategy.
• Member of the cosmetics leadership team representing the voice of the consumer. Share insights, category, brand and product learnings to the cross-functional cosmetics department heads.
• Member of the global sun care team, sharing insights and research with other Johnson & Johnson companies to develop a global strategy for marketing and research & development.
• Manage the development of a direct report. Guide Marketing Research Analyst’s relationships with suppliers, marketing and other departments, as well as her research expertise. From 2000 to 2006 (6 years) Greater Los Angeles AreaSenior Analyst, Marketing Research @ Only support analyst working directly for Marketing Research Vice President on Neutrogena’s cleansing, acne, facial moisture treatment, cosmetics, sun care, new business development and men’s line businesses. Subsequent to Marketing Research Vice President’s departure, assumed full responsibilities of these brands as well as overall marketing research budget reporting directly to marketing vice president. From 1998 to 1999 (1 year) Greater Los Angeles AreaSenior Analyst, Marketing Research @ Conducted all aspects of custom research studies from design to analysis, primarily focused on one key food and beverage client. Key methodologies: Product testing, concept testing, attitude and usage studies, and customer satisfaction research. From 1997 to 1998 (1 year) Greater Los Angeles AreaAnalyst/Senior Analyst, Marketing Research @ Trained and established research methodology skills with the support of advanced analytical teams and formal training programs. Worked on a wide variety of research methodologies and clients, eventually focusing on several major consumer package goods companies in the skincare, household products and food and beverage categories. Focused areas of research: product testing, concept testing, attitude and usage studies, and consumer loyalty and segmentation. From 1993 to 1997 (4 years)
Bachelor of Arts, English @ Denison University From 1989 to 1993 Erin Carney is skilled in: Customer Insight, Segmentation, Marketing Research, Consumer Products, Brand Equity, Positioning, Competitive Analysis, Market Research, Shopper Marketing, FMCG, Consumer Behaviour, Product Development, Marketing Strategy, Cross-functional Team Leadership, Forecasting