In my former ad-centric, digitally-driven life, I had great runs at MRY, HUGE, LBi, Cowboy, and iChamelon Group after attending Miami Ad School. I've worked on some ridiculously amazing projects for ridiculously amazing clients that include Target, Neutrogena, Nike, The Webby Awards, Pepperidge Farm, H&M, XBox, Marshalls, Staples, and more. Most of my titles may be in the copywriting realm, but I get equally googly-eyed and giddy about strategy, social media and design. I have recently turned my fanaticism for fitness in to a real, live dream job working for Barry's Bootcamp, "The Best Workout in the World." In the coming months, I'll be working with a team of the industry's fastest and fittest to continue building the brand.

Creative Director @ Stay tuned. From June 2015 to Present (7 months) Creative/ Content Lead @ Gun for hire, specializing in content direction / strategy, infographic creation, copywriting, creative direction, concepting, design, creative strategy, presentation, editorial calendar development / writing, art direction. Current/ past clients include: Top Trainer, OneSpot, Razorfish, Preacher, Full Circle Home, CloudEntr and Appinions. From March 2014 to June 2015 (1 year 4 months) Austin, Texas AreaAssociate Creative Director @ Creative lead + oversight of social media strategy, web builds, campaign concepting and brand voice development for on multiple CPG brands. From September 2013 to March 2014 (7 months) Senior Copywriter @ The jazz hands and wordy power in the room. From June 2013 to September 2013 (4 months) Senior Copywriter @ Clients include: Verisign (.com, .net and .tv domains), Target, Comcast and various new business pitches. • Managing team of 10+ freelance and full-time copywriters • Developing tone of voice playbooks for various brands to integrate in social and digital media • Managing various video and photo shoots to develop creative content for Verisign brands (.net, .tv, .com domains) • Developing multimedia wedding and baby registry campaigns for Target (rich media banners, CRM program, digital catalogs) • Creating all copy for 100+ page websites • Mentoring junior creatives • Performing yearly performance reviews • Presenting pitch creative with an integrated agency team From June 2011 to June 2013 (2 years 1 month) Senior Copywriter @ Responsibilities included: • Leading creative development and partner with strategy team to develop client presentations for new business pitches such as Carefree, Sailor Jerry Spiced Rum, Three Olives Vodka and Nars Cosmetics. • Creating compelling creative bridge and rebranding campaigns for Seamless Web • Developing digital, social media and video campaign promoting the 2011 Webby Awards • Mentoring junior creatives • Performing yearly performance reviews • Presenting pitch creative with an integrated agency team From 2010 to June 2011 (1 year) Sr. Copywriter @ Named Social Media Agency of 2009 by Mashable.com and Top Ten Most Innovative Companies (Advertising/Marketing) by Fast Company. Clients: Nike, Pepsi, Crayola, Pepperidge Farm, Staples, T-Mobile, Microsoft. Responsibilities included: • Mentoring creative team across multiple skill sets and client categories • Presenting creative work to existing and prospective clients • Partnering with strategy team to develop consumer insights and pitch decks • Collaborating with account team to define and exceed existing client needs • Managing high pitch volume with small creative group • Helping define brief structure and internal processes • Overseeing blog maintenance and contribution • Distinguishing overall agency voice by developing structure, content and tone for corporate site • Contributing to agency roster by acting as lead creative on new business pitches such as Pepperidge Farm (Tim Tam cookies, Goldfish and Holiday initiative), Nike (Back Your Block and ReUse a Shoe), Staples, Huggies, Sony Online Entertainment, XBox, Crayola, Pepsi Max and more. From May 2008 to May 2010 (2 years 1 month) Copywriter @ Responsibilities included: • Writing website, direct mail, print, digital display and video content for varied clients such as Monster.com, Disaboom.com, ING Direct, Hair Club, Adweek • Acting as creative liaison for all freelance copywriters and art directors • Partnering with video producers to develop compelling stories • Collaborating with technology lead to develop site structure and content plan for Disaboom.com • Acting as blog manager for Hudson Employment to define editorial calendar and best practice guidelines • Managing shoot schedules and budgets From 2007 to 2008 (1 year) Freelance Copywriter @ Copywriter on Guinness Hands campaign. Awards included: Clio (Bronze) Cannes Cyber Lion Shortlist (Integrated Campaign + Food & Bev) ADC One Show From 2007 to 2007 (less than a year) Copywriter intern @ From 2006 to 2006 (less than a year) Staff Columnist @ Monthly columnist for Closer magazine, specializing in reporting on nightlife and music. Distribution of 20,000 in Miami, Broward, and West Palm Beach (named best magazine by Miami new times- best of 2003). Photography for monthly editorial. From 2002 to 2004 (2 years) Content Manager @ Acquisition of exclusive content for streaming on entertainment website. Strategic research and planning of marketing campaign. Establishment and development of nationwide correspondent program to develop brand presence & content development on college campuses. Editorial responsibilities for text on site and public relations correspondence. From 2001 to 2002 (1 year) Trendspotter @ Qualitative market research on youth culture. Reporting on trends and habits of south Florida teens. Reporting on trends in music and fashion nationwide. Monthly submission of digital photos. Recruitment of new respondents. Management of network of Miami employees, including respondents, respondent managers, and freelance writers. From 1999 to 2001 (2 years)

Miami Ad School From 2005 to 2006 Erica Boynton is skilled in: Creative Direction, Graphic Design, Creative Strategy, Copywriting, Integrated Marketing, Advertising, Digital Media, Social Media Marketing, Social Media, Concept Development, Content Strategy, Blogging, Digital Marketing, Social Marketing, Magazines