Eric Tsytsylin's Email Addresses & Phone Numbers

Consultant @ Millward Brown Optimor From April 2011 to November 2011 (8 months) New York, NYAnalyst @ Millward Brown Optimor From June 2010 to April 2011 (11 months) New York, NYGlobal Strategy Director @ Ogilvy & Mather After a two-year immersion in start-ups, tech, and digital media at WPP Digital, I realized that what our industry needed...

Consultant @ Millward Brown Optimor From April 2011 to November 2011 (8 months) New York, NYAnalyst @ Millward Brown Optimor From June 2010 to April 2011 (11 months) New York, NYGlobal Strategy Director @ Ogilvy & Mather After a two-year immersion in start-ups, tech, and digital media at WPP Digital, I realized that what our industry needed more than ever – as a foil to complexity and a filter for shiny objects – were strong brands that give rise to great ideas, and I couldn’t think of a better place than Ogilvy to explore those themes during the final year of my WPP Fellowship. I worked closely with Ogilvy’s global leadership team on the development of the agency’s approach to strategy and transformation, and supported a range of clients across financial services, consumer technology, and CPG on brand strategy, product launch, and portfolio architecture projects. From September 2016 to September 2017 (1 year 1 month) Greater New York City AreaMBA Fellow @ WPP One of five MBA graduates selected for WPP's three-year executive rotational program. From July 2014 to September 2017 (3 years 3 months) New York, NYAssociate Director, WPP Digital @ WPP WPP's digital catalyst. Parent company to agencies including Blue State Digital, F.biz, and POSSIBLE and to technology companies Xaxis, Salmon, and Acceleration, among others. Investments include Percolate, Fullscreen, VICE, and Refinery29. From July 2014 to September 2015 (1 year 3 months) Greater New York City AreaIntern @ Google Helping leading global brands navigate Google's advertising ecosystem and proving the value of Google's digital platforms for short- and long-term brand-building efforts. From June 2013 to August 2013 (3 months) Head of Brand @ The Farmer's Dog In The Farmer's Dog I found a company of ambitious, kind, fun-loving people taking on a big, complacent industry in desperate need of a soul, and using technology to completely reimagine what a product is and how it's made and delivered. And also puppies. I could not be more excited to join this team and help build a world-class brand grounded in simplicity, common sense, and creative, inspiring truth-telling. And puppies.Please get in touch if you're interested in joining the team, partnering in some capacity, or sharing feedback about your experience with our food: [email protected] Greater New York City AreaExecutive Director, Strategy @ Ogilvy & Mather While some believe that the perfect information and infinite choice afforded by data and technology make brands irrelevant, I believe the opposite: that although they're harder than ever to build and grow, brands have actually never mattered more - as shortcuts to decision-making, symbols of functional and emotional promise, and providers of inspiration, information, entertainment, and utility. While at Ogilvy, I partnered with companies like Samsung, American Express, SHOWTIME, Ford, and Circle, a leading cryptocurrency platform, to crystallize and realize the full potential of their brands.Whether they've always described it this way or not, Ogilvy has been making brands matter for nearly 70 years, and I was lucky to work with brilliant people all over the world to help figure out what Ogilvy must be and do to continue living up to that legacy for decades to come, and to translate that soul-searching into new ways of working, thinking, and making for our clients, be it developing an 'operating system' that enables a global financial services client to unify and manage its brand across the enterprise, helping media and automotive clients clarify their meaning and value proposition in fragmented, ever-changing industries, or, blasphemous as it may be, designing an integrated advertising campaign to move hearts and minds -- and products off the shelf.My favorite David Ogilvy quote is: "The best ideas come as jokes. Make your thinking as funny as possible." From September 2017 to November 2018 (1 year 3 months) Greater New York City AreaDirector, WPP Digital @ WPP Calling anything "digital" will soon be redundant, but for now, we use it to signify the ongoing transformation of our own and our clients' businesses at the hands of new habits, platforms, and technologies. WPP Digital's goal - through acquisition, investment, and partnership - is to ensure that we are not subservient to this technological change, but instead use it purposefully and strategically to tell better brand and product stories and create more magical experiences.Areas of interest: voice and artificial intelligence making screens obsolete; virtual, augmented, and mixed reality as the next great platforms for education, collaboration, and storytelling; unpacking the word "content" so that it actually means something; brands' roles in the mobile messaging ecosystem; bridging the digital-physical measurement gap; ad-blocking-as-creative-opportunity From September 2015 to September 2016 (1 year 1 month) Greater New York City AreaSenior Consultant @ Millward Brown Optimor Supporting brands along their growth journeys, from strengthening consumer devotion and cultivating cultural influence to understanding the internal and external drivers of brand value. Projects spanned the evaluation of brand sponsorship and extension opportunities in dollar- and brand-equity-terms, the creation of global brand-building frameworks, and the internal management of brand-led organizational change for a diversity of clients, including PepsiCo, Intel, Marriott, and P&G. From November 2011 to July 2012 (9 months) New York, NY