CEO at BlueTalon. BlueTalon provides best-of-breed data entitlement solutions for Hadoop. We enable companies to very precisely control who has access to what enterprise data in Hadoop. Before joining BlueTalon, I was Executive-in-Residence (EIR) at Scale Venture Partners, a leading venture capital firm focusing on Cloud and SaaS investments, including Box, BrightRoll, DocuSign, RingCentral, Exact Target, Chef, DataSift, and other leaders of the Cloud-based economy. I have been working actively with ScaleVP to source and evaluate new investments, as well as helping numerous portfolio companies grow and scale. Prior to ScaleVP, I was general manager for Zynga, where I ran Mafia Wars and Zynga’s other MMO games, setting records for Daily Active Users and monetization on those franchises. I also ran Zynga’s corporate-wide player retention and engagement efforts. Before Zynga, I was an active angel investor, founded two companies, and served as CEO of three companies, all of which had successful exits (two IPO’s and one acquisition) -- Answers.com, Netcentives, and ColorVenture. My background also includes key positions at Oracle, Intuit, and Bain & Company. BTW, BlueTalon is HIRING! Please contact me.

CEO @ I'm honored to lead the dedicated & talented team at BlueTalon. BlueTalon provides best-of-breed data entitlement solutions for Hadoop. We enable companies to very precisely control who has access to what enterprise data in Hadoop. BlueTalon’s leading data access controls complement authentication and encryption solutions. Our solution utilizes a common Policy Engine that works across all applications and across all common Hadoop access modalities, including Hive, Impala, and coming soon HDFS. We integrate with LDAP and other common enterprise authentication services. BlueTalon makes Hadoop secure and enterprise grade — providing the equivalent of enterprise data warehouse access controls for Hadoop. From 2014 to Present (1 year) Redwood City, CAExecutive-in-Residence @ Woking with the amazing team at Scale Venture Partners to source and evaluate new investments, as well as to help various ScaleVP portfolio companies. Our portfolio includes such Cloud and SaaS leaders as Box, BrightRoll, DocuSign, RingCentral, ExactTarget, Chef, DataSift, Bill.com, and more. From 2012 to 2014 (2 years) Foster City, CAGeneral Manager @ General Manager, MMO Studios (Mafia Wars and related games) (2009-2010): • Led Mafia Wars, Zynga’s #2 franchise, to record daily active user (DAU) and revenue levels, while defeating competitive attempts to enter the crime genre. Responsible for full P&L; 100+ employees. • Led Vampire Wars to secure (twice) the company Revenue/DAU record, plus achieve all-time record DAU’s. • Led competitive analysis on the city-building segment, identifying it as the next big opportunity for Zynga and leading to a switch in strategy around the team that built CityVille. General Manager, Zynga Direct (Zynga Loyalty Initiatives) (2010-2011): • Ran RewardVille, Zynga’s network level “meta-game” and loyalty/rewards business; significantly increased engagement, retention, and brand affinity across all games and at a Zynga network level. • Led initiatives that gained critical strategic leverage for Zynga during a period of intense partner negotiation. • Led Zynga Game Bar team; drove 30M+ installs; doubled player LTV for installers plus strong direct revenues. • Developed 3rd Party Publishing strategy for Zynga.com platform. From 2009 to 2011 (2 years) San Francisco, CAEntrepreneur & Angel Investor @ I LOVE working with amazing entrepreneurs to help them SUCCEED! Some portfolio companies: • MixBook (social collaboration site for creating photo books) -- these guys are just awesome! www.mixbook.com • Ustream.TV (online live streaming media site) • Powerset (semantic search startup) – successful sale to Microsoft. • Xoopit (social network & media turbo-charger for web email) – successful sale to Yahoo! • UpTake (social travel discovery) -- sold to Groupon • Range Networks (10x reduction in cost of cellular network deployment) www.rangenetworks.com • Axonify (seed stage startup doing SaaS gamified employee training). www.axonify.com • Citrus Lane (helping parents find awesome, innovative products). www.citruslane.com (I also ran an endowment-strategy hedge fund for three years, where I had returns of 20%+ per year.) From 2005 to 2011 (6 years) San Mateo, CASector Advisor, Internet & Gaming @ • Sourced and evaluated new investment opportunities in internet, gaming, social networking, and other consumer tech/internet plays. • Worked as a board and CEO-level advisor with portfolio companies to drive strategy and execution. From 2008 to 2009 (1 year) Seattle, WA and San Francisco, CAPrincipal @ High impact consulting for venture funded start-ups. Developed business plans for several new startups. From 2002 to 2004 (2 years) CEO @ • Closed $28MM venture capital round; led product strategy; brought in first revenues. • Recruited senior management team; managed 80+ employees across three offices at peak. • Led downsizing and retrenchment effort, renegotiated marketing deals saving $3+ million, oversaw two rounds of layoffs (unfortunate but necessary). Thanks to the dedicated work of Founder Bob Rosenschein and the team, Answers.com went public in 2004. The company was taken private last year. From 2000 to 2001 (1 year) Burlingame, CA and Jerusalem, IsraelEntrepreneur-in-Residence @ • Mapped out nascent electronic payments industry. • Secured opportunity to invest in PayPal. (My biggest mistake ever: not doing it. The PayPal team is/was truly amazing.) • Sourced deal for Mayfield’s investment in payment automation firm Clareon (acquired by FleetBank). • Served as interim CEO of consumer marketing and entertainment startup; built team; recruited full-time CEO. From 1999 to 2000 (1 year) Menlo Park, CAFounding CEO, Chairman, VP Business Development @ Netcentives was the leading developer of loyalty and rewards networks and direct marketing programs. Chairman of the Board; Vice President, Business Development (1998-1999): • Inked exclusive agreements with all of the top six U.S. airlines for use of their frequent flyer miles. • Sold company’s first $1MM customer contract as well key portal deal with Yahoo! • Guided strategy and company direction from inception until departure from Board in 2000. • Active in IPO process, raised $70MM in NASDAQ listing; at its peak NCNT had a $3 billion market cap. Co-Founder and Chief Executive Officer (1996-1998): • Created business plan; raised $1.5MM seed funding from Draper, Infinity Capital, and angel investors. • Built initial management team, product, and strategy relationships. • Acquired key business process patent which gave us strong leverage in competitive fights. • Recruited CEO and closed $10MM venture round led by Mayfield & New Enterprise Associates. From 1995 to 1999 (4 years) San Francisco, CAConsultant @ • Developed internet software strategy for a medium-sized computer hardware manufacturer • Client realized an $80 million gain within six months as a result of our work From 1995 to 1995 (less than a year) San Francisco, CAProduct Manager @ • Full P&L responsibility for $12MM/year business. Increased revenue by 200%, shipped 500,000+ units/year, and maintained market share of 75% in face of competitive price-cutting. Achieved highest-per-unit profits in company. Developed business plans for new versions and line extensions. • Managed product launch process; secured successful public relations (e.g., 5-diamond MacWeek rating); created campaign that increased sales 70%. Managed $2MM marketing and product management budget. • Led product team to create two new versions on budget and on schedule. Led special “Microsoft killer” team developing innovative new features that successfully fended off attack by Microsoft Money. • Drove joint TurboTax/Quicken product integration after Intuit acquired the #1 tax software firm. From 1992 to 1994 (2 years) Menlo Park, CAAssociate Product Manager @ Working for Oracle's Office Automation Group, I specified, designed, and positioned Oracle's document processing software and developed our go-to-market strategy. From 1990 to 1992 (2 years) Redwood Shores, CAFounder & CEO @ Software startup creating leading software titles for Tandy/Radio Shack TRS-80 Color Computers • Released ten different games/utilities for Tandy/Radio Shack computers. • All titles led their respective categories. Achieved solid profitability. • Sold to Game Point Software. From 1985 to 1990 (5 years) Long Island, NYFreelance Author & Computer Game Reviewer @ • Authored tutorials on how to design and program computer Adventure games • One of the magazine's top game reviewers. • Designed and programmed the world’s first Scratch and Sniff computer game. (Yep, really!) From 1982 to 1987 (5 years) Prospect, KY

MBA @ Stanford University Graduate School of Business From 1994 to 1996 Certificate, Business & Management @ International Space University From 1990 to 1990 AB, Economics @ Princeton University From 1986 to 1990 Eric Tilenius is skilled in: Entrepreneur, Investor, Executive, Venture Capital, Consumer Internet, Web 2.0, Angel Investing, Mobile Applications, Gaming, Social Networking, Viral Marketing, Game Mechanics, Mobile Games, Internet Entrepreneur, Start-ups, CEOs, Entrepreneurship, E-commerce, Product Management, Analytics, Mobile Devices, Investments, Private Equity, Mobile Marketing, Online Gaming, Social Games, Enterprise Software, Business Development, Strategic Partnerships, Strategy, Business Strategy, SaaS, Competitive Analysis, Go-to-market Strategy, Executive Management, Corporate Development, Monetization, Marketing, Product Marketing, Business Modeling