Senior Director of Marketing Partnerships @ Home Chef
FTD Companies @
Discover Financial Services @
Self-motivated, customer-focused marketing director with experience in developing and managing various successful marketing programs. Diverse experience in numerous industries including financial services, retail, and the non-profit sector. Background includes account management, business development, project management, competitive analysis, budget management, and program analysis and reporting. Skilled in developing partnerships and known for follow-through, determination, and creative problem solving.
Self-motivated, customer-focused marketing director with experience in developing and managing various successful marketing programs. Diverse experience in numerous industries including financial services, retail, and the non-profit sector. Background includes account management, business development, project management, competitive analysis, budget management, and program analysis and reporting. Skilled in developing partnerships and known for follow-through, determination, and creative problem solving. A competitive leader, who demonstrates persistence, systematically pursues opportunities, and leads by example to achieve company goals.
Specialties: Developing and executing successful marketing campaigns, Program Management, Business Development, Rewards Programs, Direct Mail, Promotions, Relationship Management, Non-Profit Organizations, Fundraising, Special Events, Managing programs closely to a budget, Performing and presenting in-depth analysis.
Director, Partnership Marketing @ Oversee a portfolio of third party partnerships which total more than $70 million in annual revenue. Partnerships include verticals of military, membership/employee perks and sympathy. Develop, implement, track and optimize B2C marketing programs. Manage and build client relations and develop strategies designed to increase and drive revenue through the development, production and implementation of integrated marketing programs, communications and materials. Focuses on improving customer satisfaction, operational efficiencies, reporting and marketing growth; and also focuses on developing a strong client relationship. From August 2009 to Present (6 years 3 months) Downers Grove, ILMarketing Manager @ Manager, Portfolio Marketing, February 2009 - May 2009
Managed reissue marketing strategy for Discover Card Portfolio accounts which generated $100 million in sales. Closely monitored campaign performance through various analyses. Ensured monthly expenses are within budget forecasts.
Manager, Business Development, February 2008 - February 2009
Developed and launched the Business Development area for Discover Business Card exploring new opportunities for acquiring new accounts and building brand awareness.
Project Manager, Rewards Marketing, September 2002 - February 2008
Managed acquisition and retention of 100+ merchant partners for the Cashback Bonus Rewards Program. Communicated and worked closely with various business partners. Produced reports and provided analysis for ongoing program development.
Senior Associate, New Cardmember Acquisition, March 2001 - September 2002
Directed the Merchant Take One Application Program where new Cardmembers were acquired through targeted merchant partnerships. From March 2001 to May 2009 (8 years 3 months) Site Analyst @ Researched locations for proposed new stores with field work and collection of primary market data. Forecasted sales and presented information to top management with recommendations. From February 2000 to November 2000 (10 months) Resource Development Associate @ Managed a portfolio of accounts totaling $2.5 million of a $7.9 million campaign. Coordinated an annual fundraising campaign with a team of staff and volunteers. Supervised the Special Events Fundraisers Area including promotion, sponsorship and budget management. From June 1997 to January 2000 (2 years 8 months)
MBA, Business Administration-Marketing @ St. Ambrose University From 1997 to 1999 BA, Business Administration-Marketing @ Augustana College From 1993 to 1997 Eric MBA is skilled in: Business Development, Program Management, Fundraising, Budget, Partnership Marketing, Loyalty Marketing, Direct Marketing, Email Marketing, Integrated Marketing, Management, Marketing Strategy, Competitive Analysis, E-commerce, Sales, Budgets, Project Management, Direct Mail, Account Management, CRM, Leadership, Marketing, Strategic Partnerships
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