Eric Howard
Director of Marketing at TROY Group, Inc. | Greater Pittsburgh Region
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As the Director of Marketing at TROY Group, Inc., Eric Howard plays a pivotal role in shaping the company's marketing strategy and enhancing brand visibility across various platforms. With over 15 years of experience in both traditional and digital marketing, Eric leads a talented team dedicated to promoting TROY's innovative product offerings, including MICR Printing, SecureDocs Sentry, FlexPay, AssurePay, and SecureRX. His expertise in marketing research and customer analysis allows him to identify emerging market trends and define end-user needs, ensuring that TROY remains at the forefront of the secure payment and document solutions industry.
Eric's strategic approach to marketing encompasses a wide array of initiatives, from launching new products to optimizing lead generation and customer retention strategies. By leveraging advanced tools such as Salesforce.com and employing targeted media strategies, he effectively drives customer engagement and acquisition. His proficiency in social media marketing and SEO further amplifies TROY's online presence, allowing the brand to connect with its audience on multiple levels.
Key projects under Eric's leadership include the successful rollout of integrated marketing campaigns that have significantly improved brand awareness and market penetration. His innovative mindset and ability to adapt to the ever-evolving digital landscape make him an invaluable asset to TROY Group, Inc. As he continues to navigate the complexities of the marketing realm, Eric remains committed to delivering exceptional results that align with the company's vision and growth objectives.
Director of Marketing at TROY Group, Inc. in April 2023 to Present
Head Of Marketing Operations at Orange Logic in July 2022 to December 2022
Vice President of Marketing at Simio Software in March 2016 to July 2022
Director of Marketing at Simio Software in March 2015 to March 2016
Consultant at Independent Consultant in May 2012 to March 2015
Digital Brand Manager at SmartShake.com in May 2012 to May 2014
Brand Director at Bakery Barn, LLC in May 2010 to May 2013
Marketing Director at Ultimate Nutrition in August 2008 to May 2010
Associate Brand Manager at GNC in April 2006 to July 2008
Customer Service Manager at VertMarkets, Inc in August 2004 to July 2005
Advertising Account Executive Intern at Butler Eagle in May 2003 to August 2003
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University of Pittsburgh - Joseph M. Katz Graduate School of Business, MBA
Grove City College, BS
Knoch High School, Diploma
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E-Commerce
Marketing Strategy
Marketing
Digital Marketing
Brand Management
Marketing Research
Advertising
Strategy
Social Media Marketing
Competitive Analysis
Customer Insight
Online Advertising
Strategic Planning
Online Marketing
Social Media
Email Marketing
Product Development
Trade Shows
SEO
Consumer Products
Integrated Marketing
Media Planning
Entrepreneurship
International Sales
Facebook Marketing
Creative Direction
Segmentation
Facebook
Google Analytics
Google Adwords
Management
Leadership
Cross-functional Team Leadership
Employee Management
Strategic Brand Positioning
Launching New Brands
CPG Sales
Marketing Automation
Silverpop Engage
Marketo
Marketing Analytics
Media Strategy
Salesforce.com
Demand Generation
B2B Marketing Strategy
Customer Analysis
Market Analysis
HTML
Web Design
Lead Generation
Sales Strategy
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What is Eric Howard email address?
Email Eric Howard at [email protected], [email protected] and [email protected]. This email is the most updated Eric Howard's email found in 2025.
What is Eric Howard phone number?
Eric Howard phone number is (412) 450-0475.
How to contact Eric Howard?
To contact Eric Howard send an email to [email protected], [email protected] or [email protected]. If you want to call Eric Howard try calling on (412) 450-0475.
What company does Eric Howard work for?
Eric Howard works for TROY Group, Inc.
What is Eric Howard's role at TROY Group, Inc.?
Eric Howard is Director of Marketing
What industry does Eric Howard work in?
Eric Howard works in the Computer Software industry.
Eric Howard Email Addresses
Eric Howard Phone Numbers
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