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Eric Herzog

Consulting Chief Marketing Officer

Chief Marketing Officer and VP of Global Storage Channels - IBM Storage Division

Pleasanton, California

Section title

Eric Herzog's Email Addresses & Phone Numbers

Eric Herzog's Work Experience

Encirq

Consulting Chief Marketing Officer

October 2006 to December 2006

Mass Microsystems

Director of Marketing

September 1992 to August 1993

Storage Dimensions (Acquired by Maxtor)

Senior Product Manager & National Sales Manager, MacinStor Products

August 1988 to September 1992

Eric Herzog's Education

Cubberley

1973 to 1976

University of California, Davis

MA, Chinese History (pending thesis)

1980 to 1983

University of California, Davis

BA, cum laude, History

1976 to 1980

Eric Herzog's Professional Skills Radar Chart

Based on our findings, Eric Herzog is ...

Firm
Purposeful
Initiating

What's on Eric Herzog's mind?

Based on our findings, Eric Herzog is ...

44% Left Brained
56% Right Brained

Eric Herzog's Estimated Salary Range

About Eric Herzog's Current Company

Encirq

Frequently Asked Questions about Eric Herzog

What company does Eric Herzog work for?

Eric Herzog works for Encirq


What is Eric Herzog's role at Encirq?

Eric Herzog is Consulting Chief Marketing Officer


What is Eric Herzog's personal email address?

Eric Herzog's personal email address is e****[email protected]


What is Eric Herzog's business email address?

Eric Herzog's business email addresses are not available


What is Eric Herzog's Phone Number?

Eric Herzog's phone (213) ***-*325


What industry does Eric Herzog work in?

Eric Herzog works in the Computer Software industry.


About Eric Herzog

📖 Summary

Consulting Chief Marketing Officer @ Encirq From October 2006 to December 2006 (3 months) Director of Marketing @ Mass Microsystems From September 1992 to August 1993 (1 year) Senior Product Manager & National Sales Manager, MacinStor Products @ Storage Dimensions (Acquired by Maxtor) From August 1988 to September 1992 (4 years 2 months) Director of Sales and Marketing @ Giga Cell Systems From May 1985 to July 1988 (3 years 3 months) Board of Advisors @ Eperia Stealth Mode Storage Networking Start-up From November 2007 to December 2011 (4 years 2 months) Board of Advisors @ WiSAN Start up in the Storage Networking market From December 2003 to January 2005 (1 year 2 months) Board of Advisors @ BASILNET Start-up developing Storage Networking chip technology From March 2002 to April 2004 (2 years 2 months) Chief Marketing Officer and VP of Worldwide Storage Channels - IBM Storage Division @ IBM - The World's #2 Storage Company - Revenue Exceeding $6B • Directed staff of >50: product mktg, solutions/social/digital mktg, and technical mktg, with matrix management of >400 corporate/channel/field mktg, PR, and AR • Named one of the "Top 50 Influencers in Big Data" by analyst firm Onalytica, March 2020 (https://bit.ly/2UqJMTZ)• Managed yearly discretionary budget >$40M • Developed Press/Analyst Relations program, >doubling Product of the Year Awards and Analyst Recognition for 2015-2020 • Received Storage Magazine UK's prestigious 2019 "Contribution to the Storage Industry" award (June 2019) • Appointed Vice President, Worldwide Storage Channels in May 2017, leading team of 8 Storage channel sales - concurrent with CMO • Received a 2018 Channel Acceleration Award from analyst firm ESG (https://bit.ly/2t8Qbo6) • Selected as as one of the top 2017 CMOs on Twitter (http://bit.ly/2y85Kg5) • Appointed by IBM Senior Executive Staff to lead Storage Growth Initiative • Developed comprehensive new positioning and product/brand messaging, generating > $6B annual revenue • Selected by Solutions Review as 1 of the "9 Enterprise Data Storage Influencers to Follow on Twitter", Aug 2019 (https://bit.ly/31sEIPN) • Chosen by IT analyst firm Wikibon Research as 1 of the 2015 Top 10 Most Watched IT Interviews, Dec 2015 (http://bit.ly/1Pjd8uT) • Named Product Marketing leader for all IBM Systems• Selected as one of the 2019 "Top 10 Influencers in Hybrid Multicloud Storage to Follow"(https://bit.ly/2RedVCN) • Managed portfolio rationalization program reducing active part numbers by >100 and saving $15M • Appointed Executive Storage Sponsor to VMware, Arrow Distribution, and Sirius • Created new product launch process doubling collateral and sales tool output and increased social and digital component of launch process by 400% Board of Directors @ Tarmin, Inc • Named to Board of Directors - June 2014• Named to Board of Advisors - September 2010• Advisor to innovative startup, bringing the latest in proven technologies to the information and data management market. Chief Marketing Officer and SVP of Alliances @ Violin Memory • Directed marketing staff of 10: product marketing, solutions marketing, social and digital marketing, technical marketing, corporate marketing, channel/field marketing, PR, AR, and all other marketing staff.• Created strategic and tactical marketing plans that resulted in 4 consecutive quarters of company growth• Managed yearly discretionary and headcount budget >$12.5M headcount budget - under budget for 2014• Selected by CRN as one of the "100 People You Don't Know But Should 2014"​, Oct 2014 - http://bit.ly/1fapnue• Developed comprehensive product launch process cutting launch time by 50% and launch costs by 40%• Increased Press and Analyst activity dramatically resulting in 15 Product of the Year awards and nominations in 2014• Named a 2015 Channel Chief​ by Computer Reseller News, February 2015 (http://bit.ly/1A68aVU) • "Violin recently brought in EMC powerhouse Eric Herzog to run marketing and business development"​, SiliconANGLE/Wikibon, April 2014• Created extensive lead generation program that increased leads by 250% in 2014 • Named by Computer Reseller News: "Herzog's coming to Violin Memory is a huge move for the vendor", April 2014 From March 2014 to February 2015 (1 year) Santa Clara, CAVice President, Product Line Management Desktop and Mobile Storage, Channel Marketing, and Marcom @ Maxtor (Acquired by Seagate) Maxtor was acquired by Seagate.• Directed marketing staff of 26: strategic marketing/business planning, product marketing, product management, technical marketing, corporate branding and communications, and channel marketing.• Led product management team’s development of business unit market strategy and planning – projecting quarterly revenue and unit targets, budgets, and managing product P&L.• Provided business leadership for desktop, CE, and mobile market segments comprising >$2.7B in revenue.• Developed and deployed new processes for: phase reviews, MRD and PRD creation and management, outbound product launch, product positioning and messaging, and product end-of-life.• Devised budget of >$11M million annually and global channel marketing and advertising budgets of >$40M.• Instituted 3-year product and roadmap planning process to create strategic marketing and business plans.• Managed corporate branding activities, including corporate ID, product positioning, and competitive strategy.• Directed strategic partnerships with LSI, Adaptec, Intel, and other ISVs and IHVs.• Implemented cross-functional, multi-site marketing process to enhance teamwork, increase productivity, and reduce redundant workloads.• Created public relations strategy that achieved #2 Share of Voice position in the U.S.• Led WW channel marketing responsibility for global channel advertising, websites, demand generation, new market development, partner programs, co-op budgeting, and campaign measurement. From August 2005 to October 2006 (1 year 3 months) Senior Vice President, Product Management and Product Marketing @ EMC - The World's #1 Storage Company in Revenue • Awarded the 2011 President's Award for EMC's S75 and VNXe Program - April 2012• Awarded the 2010 President's Award for EMC's Megalaunch1 - April 2011• Named the 2013 winner of the “Executive Champion" Award for EMC's Executive Briefing Center - January 2014• Named the 2012 "Most Valuable Player" for EMC's Partner-to-Executive Channel Program - March 2013• Developed and deployed new processes for MRD and PRD creation and management that reduced time-to-market by 6 months, generating > $10B annual revenue • Executive sponsor for EMC’s largest distribution partner: >$1.8B/yr in EMC revenue• Received the 2012 "The Executive Champion" Award for EMC's Executive Briefing Center - Dec 2012• Developed USD’s “Flash First” campaign that increased solid state disk penetration rate to 71% from 40% within 12 months, generating additional revenue of $150M in first year of the program.• Created extensive product and brand marketing messaging for EMC’s VNX, Cloud Tiering Appliance, and VMAX product lines• Drove EMSD participation in EMC cross-divisional Product Strategy Forum to minimize divisional product overlap, optimize EMC engineering resources, and save over $40M in budget.• Instituted 2-year product and roadmap planning process to develop divisional strategic business plans.• Created comprehensive strategic marketing plans that resulted in EMC being named world’s #1 Mid-tier Storage Vendor (IDC) and #1 SAN, NAS, and Unified Storage Vendor (IDC and Gartner).• Developed extensive PR program that produced 45 awards, including 8 Product of the Year awards.• Managed marketing budget of >$55M million annually.• Regular presenter at EMC product launches, EMC national channel partner meetings, EMC World and other tradeshows globally, and EMC Forums worldwide.• Directed marketing staff of >100 directs: product mktg, product management, technical mktg, and solutions marketing with matrix management of >700 corporate marketing, channel/field marketing, PR, and AR. From October 2010 to March 2014 (3 years 6 months) Chief Marketing Officer and Vice President of Sales @ Tarmin, Inc • Responsible for all marketing and business development: product marketing, product management, strategic marketing, channel marketing, branding, technical marketing, and marketing communications.• Developed extensive PR program that resulted in several awards: Finalist 2009 Product of the Year - Storage Magazine (Jan, 2010), "Nine Storage Companies to Watch" - Network World and CIO magazines (Aug, 2009), and 2009 "Product to Watch" - Storage Magazine, UK (June, 2009).• Created sales and marketing strategy targeting Tier 1 & Tier 2 storage OEMs, channel partners and end users, resulting in one Storage software OEM and 25 channel partners actively selling Tarmin by Q4 2009.• Manage design of corporate branding, including ID, product positioning, and competitive strategy.• Formulating strategic marketing plans.• Created and delivered fund raising presentations to VC's that led to additional round of VC funding of $1.5M.• Developed strategic partnerships with ISVs and IHVs, including Amazon, Mezeo, Promise, IBM, SUN/Oracle. • Led new product planning process with engineering and product management teams.• Launched company in Oct 2008, achieving over 100 articles and mentions in US and EMEA Press coverage.• Lead global sales and SE teams. Achieved >100% of revenue target. From May 2008 to October 2010 (2 years 6 months) Chief Marketing Officer and Vice President Operations @ Asempra (Acquired by BakBone Software) Asempra was acquired by BakBone Software• Managed 6 marketing, operations, and tech support staff: product marketing, product management, strategic marketing, channel marketing, branding, technical marketing, technical support, manufacturing, and quality.• Created business development strategy targeting Tier 1 & Tier 2 storage OEMs that resulted in OEM deals with one Tier 1 Storage Hardware OEM and one Tier 2 Storage Software OEM.• Implemented new Operations strategy that reduced Asempra BOM costs by >40%.• Formulated strategic marketing plans after analysis of storage software data protection markets: including CDP, backup, data replication, and disaster recovery.• Led new product planning process with engineering and product management teams for storage data protection and recovery markets that cut time-to-market by 4 months.• Re-launched company and family of data protection and instantaneous recovery storage software products.• Managed design of corporate branding, including ID, product positioning, and competitive strategy.• Developed strategic partnerships with IBM, NetApp, Intel, DELL and other ISVs and IHVs. From December 2006 to May 2008 (1 year 6 months) Chief Marketing Officer and Vice President Business Development @ ArioData (Acquired by Xyratex) Ario Data was acquired by Xyratex.• Created customer-targeting plan that resulted in 8 OEM design wins and increased revenue by >250%.• Developed venture funding package and made all presentations for two funding rounds totaling $22M.• Executed business development strategy resulting in 2 Tier 1 design wins and inclusion in 10 RFIs/RFQs.• Formulated strategic marketing plans after exhaustive analysis of OEM storage controller and ASIC markets.• Defined new product plans for OEM penetration of Enterprise RAID, SAN, and NAS markets.• Launched company and family of SATA/SAS and Fibre Channel RAID and storage controllers worldwide.• Managed design of corporate brand, corporate ID, product positioning, and competitive brand strategy.• Created strategic partnerships with IBM, Qlogic, Maxtor, WD, Marvell, and other ISVs and IHVs.• Managed marketing and business development staff of 5: product marketing, product management, strategic marketing, corporate branding, technical marketing, and business development. From August 2003 to August 2005 (2 years 1 month) Chief Marketing Officer @ Topio (Acquired by Network Appliance) Topio was acquired by Network Appliance.• Launched company and product worldwide resulting in global recognition: “Top five new companies to watch”, “Best Spotlight Company in Storage”, and “Top 100 most innovative companies in European IT”.• Raised $10M round of venture financing, which included investment by Sequoia Capital and Sigma Partners.• Formulated strategic marketing and launch plans after analysis of Enterprise storage software market• Managed design of corporate branding, including corporate ID, product positioning, and competitive strategy.• Managed staff of 4 and all marketing functions: product marketing, product management, strategic marketing corporate branding, channel marketing, technical marketing, and strategic relations.• Developed all financial, operational, and personnel policies as Acting-CFO. From May 2002 to August 2003 (1 year 4 months) Vice President, Businessline Management & Product Marketing - IBM Storage Technology Division @ IBM IBM acquired public traded Mylex for a 2X premium• Managed >$300M divisional P&L, including a PTI increase of over 35% for FY2000.• Directed 29 member marketing team: strategic marketing, product marketing, product management, corporate branding, technical marketing and publications, business development, and channel marketing.• Devised and implemented marketing budget of $6.8 million annually - achieved over 12% savings to budget.• Created joint OEM and channel marketing programs that increased revenue by 27%.• Represented Mylex sales and marketing functions in IBM negotiation and due diligence.• Led post-acquisition sales and marketing transition team.• Formulated strategic marketing plan for the OEM, reseller, and Enterprise storage markets.• Developed new forecasting methodology that increased forecasting accuracy by over 30%.• Defined new product plans for RAID, SAN, and NAS markets resulting in two Product of the Year awards.• Reduced product introduction by an average of 6 months through a Core Team for development and launch.• Designed PR campaign producing 2 Product of the Year awards, 5 review wins, and increased coverage by 35%.• Increased lead generation by 25% through Reseller and Enterprise marketing programs.• Designed reseller program and web site that resulted in recruitment of over 7500 VAR’s worldwide From September 1997 to May 2001 (3 years 9 months) Chief Marketing Officer @ Streamlogic • Improved software gross margins to over 90% and hardware gross margins to over 33%.• Increased revenue from $6M in 1993 to >$60M million in 1997 with 9% PAT from 1993 through 1996.• Managed marketing team of 22 and all marketing and support functions: strategic marketing, product management, corporate branding, business development, technical support, and channel marketing.• Directed Sales staff of 20 and 22 Manufacturers’ Reps while increasing monthly sales run rate by 215%.• Managed operations staff of 45 and all operations functions: purchasing, manufacturing, and quality.• Devised and implemented marketing budget of $5 million annually - achieved over 15% savings to budget.• Increased software revenue by 400% from 1993 to 1995 ($8 million business by 1995).• Implemented new press and vendor relations campaigns producing 7 Product of the Year awards, 8 Product of the Year nominations, 30 review wins, and a 1995 Seagate Technology OEM Award.• Managed the sales and marketing transition team after the Streamlogic acquisition of FWB.• Developed comprehensive Product Development Process and redesign of all corporate brand strategies.• Increased lead generation by 15% through Enterprise customer marketing program.• Created strategic partnerships with Sun, Microsoft, Novell, Intel, Apple, and other ISV’s and IHV’s.• Implemented corporate sales team that increase Enterprise accounts to over 200 from 25.• Created outsourcing model for software manufacturing.• Reduced product cost by over 20% and implemented vendor evaluation and quality program. From August 1993 to August 1997 (4 years 1 month)


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In a nutshell

Eric Herzog's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 3 month(s)

Eric Herzog's Willingness to Change Jobs

Unlikely

Likely

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